Honey Bunches of Oats is launching a new 360-degree marketing campaign to encourage fans to rethink the classic cereal, which has two varieties – Honey Roasted and Almond – among the top 10 favorite cereals in America. The new “THIS. IS. EVERYTHING.™” campaign celebrates the multiplicity of the product, from the crispy flakes to the crunchy granola oat clusters and the sweet touch of honey, while emphasizing a bowl of Honey Bunches of Oats is greater than the sum of its parts. Multiple touchpoints are being utilized to bring the fully integrated campaign to life in order to engage consumers in person, online, offline and on multiple screens. Across all marketing levers, the work interweaves memes from social media and pop culture references to tell the brand story and allow consumers to play with and make the content their own.
The campaign kicks off with new commercial spots hitting airwaves in August. Two versions of the commercial were created specifically to engage both General and Hispanic audiences. The English-language spots mash-up iconic images with current pop culture memes to relay the timelessness and multi-sensorial experience of the cereal. The Spanish-language spots maintain the style and tone of these ads, but use images centered on cultural nostalgia and family. The ads will air across A+E Networks, Disney, NBCUniversal, Scripps Network Interactive, Turner, Viacom, and Univision Network, amongst others, in both :15 and :30 spots.
To view the multimedia release go to:
http://www.multivu.com/players/English/7906751-honey-bunches-of-oats/
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
http://ummagma.bandcamp.com & http://www.ummagma.comUmmagma
is a Canadian-Ukrainian duo delivering an eclectic, harmonious
potpourri of sublime resonance, beats and rhythm. McLarnon’s delicate
airy gossamer-like vocals are often compared to Liz Fraser (Cocteau
Twins) with glimmers of Stereolab, The Sundays, Curve, Nathalie
Merchant and Slowdive. Kretov's spellbinding guitar, vocals, synths,
beats, programming & effects create soundscapes with elements of
Pink Floyd Peter Gabriel to help you take flight.Ummagma
won the 2013 Alternative Eurovision from 21 countries, and picked up 2
awards at the Australian Independent Music Video Awards. This duo has
regularly featured in The Scottish New Music Chart and had a full-page
feature in Rolling Stone Russia.http://www.facebook.com/ummagmahttp://www.soundcloud.com/ummagmahttp://www.youtube.com/ummagmahttp://twitter.com/ummagma
http://www.facebook.com/sittezoellner (Facebook) http://www.sittezoellner.de (official Website) http://www.twitter.com/sittezoellner (Twitter) http://www.youtube.com/sittezoellner (YouTube) Arrangement & Production: Konrad Sitte-Zoellner. 'You And I' - as originally performed by Ingrid Michaelson. Recorded in Mar 2012
DHX Media, a key player internationally in the creation of content for families and children, announced today that Yo Gabba Gabba! will take the stage this Fall with Yo Gabba Gabba! LIVE! Music is Awesome!. The new live stage show marks the 5th anniversary of the live tour. Yo Gabba Gabba! LIVE! Music is Awesome! will be directed by Yo Gabba Gabba! creators Christian Jacobs (The Aquabats) and Scott Schultz (Majestic). DJ Lance Rock, (Lance Robertson, St. Louis native and founding member of psychedelic electronic pop band The Ray Makers), the colorful cast of Yo Gabba Gabba! characters, fan favorite Leslie Hall and beat boxing legend Biz Markie will return to the road together to perform for more than 200,000 enthusiastic fans on a 30–city tour that will begin on Tuesday, October 14 and will run through Sunday, December 7. The Yo Gabba Gabba! LIVE! Music is Awesome! tour is produced by S2BN Entertainment in association with DHX Media.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7314751-dhx-media-yo-gabba-gabba-live-music-is-awesome-tour-coming-to-30-cities-this-fall/
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60970-yankee-candle-company-nostalgic-summer-moments-2013-fragrances
Yani Simone has been compared to the likes of Ke$sha, Katy Perry, and Rihanna. Produced by Chicago's IKON, Yani Simone AFTER HOURS music video transports you back to the early 1900's in the New Orleans French Quarter! Seductive, sensual, vampires, it's all there! The scene is a Victorian era club where the well-to-do gather to party, listen to pop music of their day and have a great time. As the guest are watching a stage performance by an old voodoo queen, the scene suddenly turns surreal as the voodoo queen chants and stares into her crystal ball. Guests shudder in fear and excitement as the voodoo queen transforms into a beautiful Loogaroo (Yani Simone), a French Caribbean vampire popular in myths and legends of the early 1900's. What follows is a party filled with debauchery worthy of Las Vegas for
