It’s not the first question a parent asks. It’s likely not the fourth or fifth. But for parents like Brian and Diane Vollmert, the question of how to pay for their son, Scott, to receive the best care while providing for their family became an unmanageable challenge.
“From the very beginning, Scott didn’t fit cleanly in any category. He wasn’t clearly autistic. He wasn’t clearly developmentally delayed. He had characteristics of both,” said Diane. That combination of Autism Spectrum Disorder and developmental delay can add up to more than $2.4 million in care over Scott’s lifetime, according to a study published in the Journal of the American Medical Association’s Pediatrics last year. An astronomical sum for most Americans, including the Vollmerts.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7422152-northwestern-mutual-special-needs/
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
The holiday season is the most wonderful time of the year. Gifts are perfectly wrapped, cakes and cookies are baking in the oven, and people across the country are making final preparations to visit their loved loves. In fact, Americans spent an average of 7.3 hours and $560 on holiday travel alone last year, which can also lead to chaos, stress and precious time spent in busy airports and jam-packed highways. That’s why Ziploc® brand is offering a variety of festive products, a surprise-and-delight experience and helpful tips to give travelers a chaos-free holiday.
When hundreds of people along the Ohio Turnpike got to the tollbooth at Mile Marker 71 before their Thanksgiving celebrations began, they were surprised that instead of being asked for the toll, they received an array of gifts—from snacks packed in Ziploc® brand bags and containers to a chauffeured limo ride home.
To view the multimedia release go to:
http://www.multivu.com/players/English/7707651-ziploc-chaos-free-holiday/
The most stressful week of the year is upon us; the last week of holiday shopping. As consumers across the country seek those last minute gifts, their stress levels rise. Zazen Bear, the retailer whose concept is about connection, harmony and peace, is offering consumers gifts that inspire finding those moments of peace in your day.
To celebrate this season, Zazen Bear has released a video series, titled “Zen Tree,” to showcase their jewelry collections while giving the viewer a sense of relaxation and peace. Every Holiday Season, consumers decorate trees to reflect the festive spirit; whether it is with ornaments, lights, garland, or a combination of all, each tree has its own specific design. Zazen Bear took this holiday staple, visualizing it with a peaceful and minimal aesthetic. The “Zen Tree” series celebrates the Holiday Season by presenting the Zazen Bear jewelry collections as ornaments decorating a forest of Christmas trees.
To view the multimedia release go to:
http://www.multivu.com/players/English/7656031-zazen-bear/
LG and entertainment’s A-list celebrated old and new Hollywood glamour last night at the 14th Annual Young Hollywood Awards presented by Bing. Held at the historic Hollywood Athletic Club, LG Mobile sponsored the exclusive event to honor the accomplishments of Tinseltown’s up-and-coming film and TV stars.
Getting the scoop from celebrity attendees, LG Girl Stephanie Duchaine helped some of Hollywood’s finest keep their fans up-to-speed on the night’s events using the stylish LG Optimus Elite. Slim, fast and eco-friendly, LG Optimus Elite makes staying in touch while on-the-go easier than ever by offering an integrated Android, Google and social networking smartphone experience. With LG Girl’s help, guests were able to tweet and capture photos directly from the red carpet as well as the Young Hollywood Awards Pre-Cocktail Party Sponsored by LG.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56682-lg-sponsors-young-hollywood-awards
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its latest Limited Edition Collection – My Favorite Things™. This whimsical collection, inspired by the classic song “My Favorite Things” by Rodgers & Hammerstein from the beloved musical The Sound of Music, features three new fragrances – Brown Paper Packages™, Whiskers on Kittens™ and Schnitzel with Noodles™. Returning from 2011 are Bright Copper Kettles™, Crisp Apple Strudel™, and Warm Woolen Mittens™. The My Favorite Things™ Limited Edition Collection is available in a large jar or special Samplers® votive storybook gift set in more than 550 company owned retail stores, select specialty retailers and gift shops, Yankee Candle Village stores, and online at www.yankeecandle.com from November through December, while supplies last.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56814-yankee-candle-my-favorite-things-limited-edition-collection
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of its four new summer fragrances. Yankee Candle also launched its new limited edition Cool Pops collection, available while supplies last and featuring five new scents, scalloped lids and whimsical pop out labels. Inspired by the nostalgic appeal of playing in the backyard, going to summer camp, enjoying homemade ice cream, and being surrounded by sweet blooms, these fragrances will evoke warm memories of childhood summers. The new additions to Yankee Candle’s offerings are available for purchase immediately at more than 568 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60970-yankee-candle-company-nostalgic-summer-moments-2013-fragrances
The Yankee Candle Company, Inc., the world’s largest manufacturer of premium scented candles, today announced the launch of two new fragrances and the return of three favorites in its popular limited edition Man Candles collection. Two new fragrances, MMM, Bacon! and Movie Night™, join Man Town™, First Down™ and Riding Mower™. The collection, launched last year to tremendous response, was created uniquely for men to be enjoyed in their “man town,” whether that is the den, the basement or even the garage. These limited edition fragrances will be available for purchase starting in May at more than 557 Yankee Candle retail stores, www.yankeecandle.com and select specialty retailers and gift shops. To celebrate the arrival of the collection, Yankee Candle is simultaneously launching a series of social media contests, offering consumers the chance to win samples of the Man Candles II collection. The brand is also encouraging fans to share their excitement on Facebook and Twitter by using the hashtag #MMMBacon.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61623-yankee-candle-man-candles-ii-collection
Get ready to take flight! The most highly anticipated thrill experience of 2012 is ready for launch. X Flight, an extreme, revolutionary wing coaster debuts today at Six Flags Great America. The Gurnee theme park’s newest coaster is one of the first-of-its-kind in the world.
X Flight is a ground-breaking wing coaster featuring state-of-the-art technology. X Flight launches riders on a flight that defies gravity, with no track above or below them. Riders sit in pairs, suspended on either side of the track with their feet dangling, as they begin their climb up a 12-story plunge launching them into speeds of 55mph through 3,000 feet of intense drops and five inversions, including a barrel roll and zero-g roll. One of the most adrenaline-pumping moments on the ride is an extreme fly-through where the coaster speeds straight toward a structure, before making a last-minute vertical flip through a keyhole cut-out.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55453-six-flags-great-america-x-flight-cutting-edge-wing-coaster-takes-flight
Hit primetime series Worst Cooks in America is back for a fifth season this winter, with superstar chefs Anne Burrell and Bobby Flay returning for a brand-new battle to turn kitchen disasters into culinary success stories. Premiering on Monday, February 17th at 9pm ET/PT, the seven-episode season pits formerly undefeated series champ Anne against last season’s winner Bobby, each leading a team of disastrous cooks in an intense culinary boot camp designed to turn them into confident kitchen heroes. A $25,000 grand prize will be awarded to the contestant who achieves the most impressive culinary transformation, in addition to delivering a victory and bragging rights for their team leader.
To view Multimedia News Release, go to http://www.multivu.com/players/English/63841-food-network-worst-cooks-in-america/
Global gold demand in Q3 2012 was 1,084.6 tonnes (t), down 11% from the record Q3 2011 figure of 1,223.5t. This dip in demand is in comparison with exceptional demand in Q3 last year. Gold demand remains resilient. Q3 2012 was above the five year quarterly average of 984.7t, according to the World Gold Council’s Gold Demand Trends Report.
In value terms gold demand was 14.0% lower year on year at $57.6bn and the average gold price of $1,652/oz was down 3% on the record average Q3 2011 price.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58938-world-gold-council-gold-demand-trends-report-q3-2012
“Working out Sucks!” is probably the last thing you’d expect the CEO of the world’s largest fitness franchise to say in the midst of a national obesity crisis, and yet it’s the self-proclaimed title of a new book co-written by Anytime Fitness CEO and co-founder Chuck Runyon.
Working Out Sucks! (And Why It Doesn’t Have To): The Only 21-Day Kick-Start Plan for Total Health and Fitness You’ll Ever Need (published by Da Capo Lifelong Books) hits bookstores nationwide on Jan 3, 2012 with 100 percent of the book’s proceeds going to Limbs for Life -- a nonprofit organization that provides fully functional prosthetic care to individuals who can’t afford it.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/anytimefitness/53998/
