Some say that when China sneezes the rest of the world catches cold, but the biggest luxury brands are catching on in China, becoming the most exclusive and desirable ones in fashion according to the wealthiest Chinese women. Still, our ranking also reveals a stronger competition that is accentuated by the wealthy customers’ increasingly stronger maturity. This barometer Promise Consulting / BNP Exane classifies the 15 most exclusive and desirable brands in China in the universe of feminine Fashion. This Barometer is conducted amongst the wealthiest Chinese women, and is about the 30 luxury brands in ready-to-wear/handbags/shoes/accessories that have invested the most in communication (source: Industry Interviews, Exane Paribas). Promise and BNP Exane already conducted the same survey amongst French women in May 2015 (http://bit.ly/1ESTZGu).
”This barometer in association with BNP Exane reflects our determination to move closer to the marketing and cross-section financial analysis. Our Monitoring Brand Assets® approach itself features very complementary analyzes with those conducted by BNP Exane’s experts. Hence, the obtained results from our joined barometer are based on two different angles of expertise, marketing and financial, which brings a unique added value to the managers and decision-makers in the Luxury sector. More concretely, our measure of the exclusivity of a brand takes into account the upper and more constant quality of products, the strong and unique valuation of the customer, the brand’s prestige, but also a matchless “savoir-faire” that justifies a very high price premium associated with top luxury. Finally, our measure of desirability synthesizes the dimensions of attractiveness of an intimate, social and symbolic nature, which are the strengths of exclusive brands, and characterize the particular relation that they maintain with their customers. In this respect, our Barometer synthesizes, in two proven scales, the numerous criteria to establish a ranking between the high-end brands from their customer’s point of view", states Pr. Philippe Jourdan, Promise’s CEO.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7727851-exclusivity-desirability-luxury-brands/
hello® naturally friendly™ oral care is bringing smiles to the aisles of Walmart stores nationwide with its line of kids’ toothpastes. With hello, parents can end brush time negotiations with their kids: kids get flavors so awesome they’ll rush to brush, and parents get thoughtfully selected ingredients they can feel good about, with formulations free from artificial sweeteners, dyes, parabens, triclosan, or microbeads. hello kids fluoride pastes are ADA accepted and clinically proven to prevent cavities and strengthen enamel. For little ones who may swallow paste, or for folks who don’t dig fluoride for their kids, hello has introduced new fluoride and SLS free toothpaste in natural watermelon flavor. hello’s kids’ toothpastes are also available at other great retailers across the US.
Today, hello is sharing the brand’s first ever advertising campaign, including spots that tap into the frustrations and negotiations parents can face when it’s brush time. hello’s kids’ delicious bubble gum and blue raspberry pastes are featured as the no compromise key to a consternation-free brush time in digital units and videos debuting online.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781251-hello-naturally-friendly-kids-toothpastes/
HomeAway, the world leader in vacation rentals, is giving guests from around the globe a chance to make history as the first to ever to sleep over in the world’s most iconic landmark: the Eiffel Tower.
Starting today, travelers can enter a contest at homeaway.com/eiffel-tower to win an extraordinary vacation this summer including the opportunity to stay in custom-built accommodation inside the Eiffel Tower by answering the question: What would you do if the HomeAway Eiffel Tower Apartment was all yours for a night?*
“For over a decade, HomeAway has brought loved ones together to create unforgettable experiences in whole home vacation rentals in more than 190 countries,” said Brian Sharples, co-founder and CEO of HomeAway. “Now we present this unprecedented Eiffel Tower history-making adventure, guaranteed to provide the most epic vacation memories of a lifetime.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7842251-homeaway-eiffel-tower/
https://youtu.be/1pTqWHNcnPk Since social media has taken over our ways of reaching out to people, marketing our business, reuniting with loved ones, and even expressing ourselves, it has become an indispensable part of our daily routine. opinions are expressed, heard, re-tweeted, replied to, and even become sources of issues and controversies. How then can we attract more followers? In this video you will learn some interesting ways gleaned from celebrities on how you can gain more followers for your business.
BGC Partners, Inc. (NASDAQ: BGCP) (“BGC Partners” or “BGC”), a leading global brokerage company servicing the financial and real estate markets, announced today that BGC, together with its affiliate Cantor Fitzgerald, raised approximately $12 million for charities around the world, at the companies’ 12th annual Charity Day on Monday, September 12, 2016. Each year, BGC and Cantor Fitzgerald donate 100% of the global revenues generated on Charity Day to the Cantor Fitzgerald Relief Fund and dozens of charities around the world.
“Since first established 12 years ago, Charity Day has symbolized the importance our company places on making a difference in the world and paying tribute in a positive way to the loved ones we lost on this anniversary of a day that is forever in our memory,” said Howard W. Lutnick, Chairman and Chief Executive Officer of BGC Partners. “We are honored to be able to support a multitude of worthy charities and causes around the world, and I am deeply grateful for the generosity that our clients, partners and employees have continued to demonstrate for our philanthropic efforts on Charity Day and throughout the year.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7921551-bgc-partners-charity-day-2016/
Drivers of late-model pickup trucks are likely to find themselves squinting into the darkness or temporarily blinding other drivers, the Insurance Institute for Highway Safety's latest headlight ratings show.
All four small pickups evaluated are available only with headlights that earn a poor rating. The same goes for 3 out of 7 large pickups. Only one large pickup, the Honda Ridgeline, is available with good-rated headlights, though all but the most expensive trim levels come with poor ones.
Pickups are the third vehicle category to be put through the IIHS headlight evaluations. Midsize cars were the first in March, followed by small SUVs in July.
IIHS launched its headlight ratings after finding that government standards based on laboratory tests allow for huge variation in the amount of illumination headlights provide in on-road driving. In the Institute's evaluations, engineers measure how far light is projected from a vehicle's low beams and high beams as the vehicle travels straight and on curves. Glare from low beams for oncoming drivers also is measured.
Holiday entertaining and the chill of winter make warm, toasty beverages particularly welcome. This year, give loved ones the gift of warmth, comfort and convenience with one of three stunning electric and stovetop kettles from KitchenAid. Further information about the products detailed below can be found at www.kitchenaid.com/kitchenware/kettles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766757-kitchenaid-tea-kettle-gift-guide/
More than 40 million Americans are family caregivers, taking care of parents, spouses, partners, and other adult loved ones. To help caregivers get the support they need to take care of themselves and their loved ones, AARP and the Ad Council are continuing their successful Caregiver Assistance campaign with new PSAs, created pro bono by agency Spike DDB, designed to reach the underserved African-American caregiver population.
“Many people will spend more of their time and resources caring for their aging parents than they did raising their own children,” said AARP CEO Jo Ann Jenkins. “African-American caregivers are disproportionately affected as most are much younger than their white counterparts and often leave the workforce to provide care on a full-time basis. These new PSAs will help create greater awareness for caregivers who tackle tough issues every day, and provide information on the many resources that are available to help them meet their needs and those of their loved ones.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7980451-ad-council-aarp-caregiver-assistance-campaign/
Selecting the perfect luxe holiday gift for loved ones can sometimes be challenging. This season, Robb Report Editor in Chief, Brett Anderson, suggests looking to brands that have helped shape the trajectory of luxury – those that have withstood the test of time, yet continue to remain both modern and relevant to today’s discerning consumer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945751-hennessy-x-o-holiday-list/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Milano Design Week is the setting for a collaborative, large-scale light installation by LG and Japanese designer Tokujin Yoshioka. Entitled TOKUJIN YOSHIOKA x LG: S.F_Senses of the Future, the impressive work seeks to illustrate humanity’s relationship with the natural world and to illuminate LG’s human-centric design philosophy, and will be on exhibit from 4-9 April at Superstudio Più in Milan.
The Exhibition offers visitors a feast for their senses and a taste of what the future holds by combining LG’s cutting-edge technology with Tokujin Yoshioka’s groundbreaking experimental design techniques. One part of the exhibition conveys the story of hope for the future through a commonplace object in people’s lives – the S.F chair. But these are no ordinary chairs, but ones borne of science fiction. A total of seventeen S.F chairs have been artfully ensconced with LG’s advanced OLED displays which measure only 15mm thick. The chairs are both static and dynamic because of the brilliant flashes emitted from the double-sided panels and portray a meditation on the blindingly fast speed of modern day life.
To view the multimedia release go to:
https://www.multivu.com/players/English/8074251-lg-milano-design-week/
Merck (NYSE: MRK), known as MSD outside the United States and Canada, and the American Diabetes Association today revealed common challenges affecting the millions of Americans living with type 2 diabetes as part of the program America’s Diabetes Challenge: Get to Your Goals. Last year, award-winning artist Tim McGraw, renowned actress S. Epatha Merkerson and Chef Leticia Moreinos Schwartz called on patients and their loved ones to share their stories – from inspirational successes to daily struggles. Thousands of people from across the country responded, and revealed common challenges like eating healthy, exercising, sticking to a treatment plan and coping with the disease.
“Type 2 diabetes has affected my family, friends and fans, so I’ve learned it can be challenging to manage. It was great to hear from so many people, and I’m impressed by everyone’s dedication to their health,” said McGraw. “The stories we received shed an important light on the similar hardships people in the community face as they work toward achieving their blood sugar goals.”
To view the multimedia release go to:
https://www.multivu.com/players/English/7988751-merck-americas-diabetes-challenge-tim-mcgraw-s-epatha-merkerson-chef-leticia-moreinos-schwartz/
