The Astana Economic Forum 2016 is to take place in Astana, Kazakhstan on May 25-26. The theme of the AEF - "New economic reality: diversification, innovation and knowledge economy" - is related to global changes in the world determined by the development of a new economic reality and a number of challenges in geopolitics, the economy and financial systems.
This year AEF is organized by the Ministry of National Economy of Kazakhstan, the “Economic Research Institute” JSC, and the "Economic Initiatives Fund of Kazakhstan" CF.
The Forum will host 20 events which are focused on four main subthemes: global economy, economic diversification, innovation and technology, and knowledge economy.
AEF 2016 expects 3,000 delegates, including renowned politicians, international economists, Nobel Prize winners, heads of international organizations and representatives of influential media to attend.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7847451-astana-economic-forum-new-economic-reality/
The United Nations World Tourism Organization (UNWTO) and National Company “Astana EXPO-2017” have signed a Memorandum of Cooperation.
The document was signed at an official ceremony at the Madrid headquarter of the organization by Akhmetzhan Yessimov, Chairman of the Board of NC Astana EXPO-2017, and Taleb Rifai, Secretary-General of UNWTO.
"We expect that “EXPO-2017” will bring a large number of visitors to Kazakhstan. Therefore, we have focused our efforts on training personnel in the service industry," reported Mr. Yessimov following the signing of the memorandum.
We are counting on UNWTO's support and assistance in holding training sessions for Kazakhstan tour operators."
To view the multimedia release go to:
http://www.multivu.com/players/uk/7859751-unwto-expo-2017-agree-sustainable-tourism/
Extended Stay America (ESA), the largest company-owned/operated hotel chain with kitchens in every room, announces the release of “Away From Home Cooking” 3rd edition – an on-the-go digital cookbook available to guests and cooks looking for quick and delicious recipes. With Americans making more than 405 million long-distance trips per year, and reportedly gaining 2-3 pounds on average after a two week period, Extended Stay America focused their latest edition on resources and recipes that supported healthy eating habits while away from home.
To bring this to life, ESA collaborated with partners, Food Network™ Host, Sunny Anderson and the American Cancer Society® to share some of their favorite recipes for eating better when traveling. The cookbook features 58 easy-to-prepare recipes as well as tips and tricks, perfect for families’ on-the-go or travelers seeking delicious home-cooked meals.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737251-extended-stay-america-away-from-home-cooking/
Breast cancer now represents one in four of all cancers in women worldwide and touches lives every day. While experiences with the disease may vary, the desire to defeat breast cancer is universal. This year, in honor of a shared vision for a world without this disease, The Estée Lauder Companies’ Breast Cancer Awareness (BCA) Campaign celebrates the power of global solidarity by encouraging people around the world to “Take Action Together to Defeat Breast Cancer.” The 2016 BCA Campaign invites women, men and families to draw inspiration from one another and unite in action on BCAcampaign.com and social media, while supporting lifesaving breast cancer research.
Over the past two decades, The Estée Lauder Companies’ BCA Campaign, launched by the late Evelyn H. Lauder, co-creator of the Pink Ribbon and founder of the Breast Cancer Research Foundation® (BCRF), has been a leading voice for breast cancer awareness around the world, igniting a global movement that has helped save millions of lives and fund innovative breast cancer research. Today, The BCA Campaign is active in more than 70 countries and has raised more than $65 million to support global research, education and medical services, with more than $50 million funding 200 BCRF medical research grants worldwide over the past 22 years. These funds help accelerate critical research across wide-ranging areas such as tumor biology, heredity and ethnicity, lifestyle and prevention, treatment, survivorship and metastasis. Around the world, The BCA Campaign partners with more than 60 breast cancer organizations focused on breast cancer research, education and medical services. This year, The BCA Campaign is committed to raising $6 million in support of its mission to defeat breast cancer through education and medical research.
To view the multimedia release go to:
http://www.multivu.com/players/English/7935851-estee-lauder-bca-campaign-2016/
LUNGevity, the nation’s leading lung cancer-focused nonprofit organization today launched a new mobile application designed to make understanding and living with lung cancer less daunting and considerably more manageable. The new Lung Cancer Navigator mobile app provides lung cancer patients with access to the latest medical and treatment information related to their specific lung cancer diagnosis, and serves as a convenient hub for organizing customized care and support networks, asking questions, describing and tracking symptoms, and managing multiple medications.
To view the multimedia release go to:
http://www.multivu.com/players/English/7865551-lungevity-lung-cancer-navigator-app/
Liquidation Channel (LC), an interactive, omnichannel retailer focused on the fine jewelry, beauty, fashion, home decor and lifestyle categories, has announced the company will rebrand as Shop LC effective immediately.
Formed in 2007, Shop LC was originally known as The Jewelry Channel (TJC). Shortly after the launch of TJC, the U.S. entered a recession, and sales declined. Fully expecting to liquidate merchandise and cease operations, TJC changed its name to Liquidation Channel. However, instead of going out of business, the network experienced steady growth and has been operating as Liquidation Channel since 2008.
To view the multimedia release go to:
http://www.multivu.com/players/English/8015251-liquidation-channel-rebrands-as-shop-lc/
The Ad Council, the largest producer of public service campaigns in the U.S., in partnership with Viacom, home to premier global brands in media and entertainment, and non-profit leader Facing Addiction today launched the PSA campaign “LISTEN” to ignite a national conversation about drug and alcohol addiction as a public health epidemic, and empower those impacted by substance use disorders.
While past PSA campaigns have traditionally focused on the perspective of those at risk, urging them to eliminate all substance use, “LISTEN” addresses the support system of people who are also affected by this crisis. Using powerful stories that portray the modern faces of addiction and recovery, the campaign looks to remove the stigma attached to substance misuse through the act of informed, compassionate listening. The campaign’s website, heretolisten.com, and Facing Addiction's Resource Hub provides important tools and information to help people start a productive conversation with their friends and loved ones and to support the more than 45 million Americans directly impacted by addiction.
To view the multimedia release go to:
http://www.multivu.com/players/English/8029751-ad-council-listen-psa-addiction-drug-alcohol-substance-abuse/
Sandaire, an international family investment office with a base in Singapore and Delancey, a UK focused real estate advisory company, today launch Mount Kendal in Asia. Mount Kendal is a new collaboration between Delancey and Sandaire and will be focused on delivering bespoke UK real estate investment advice to Asian investors and international family offices.
Together, the two firms bring over 45 years of experience to Mount Kendal, which was established to deliver acquisition strategies and innovative asset management initiatives. Ultimately Mount Kendal seeks to create and protect value across a myriad of multi-sector, single asset or asset portfolio investments; from office, retail, residential and logistics; to healthcare, education, equity reversions and more.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8088051-sandaire-delancey-launch-mount-kendal/
Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/
“I want my baby back, baby back, baby back, I want by baby back, baby back, baby back…Chiliii’s baby back ribs….” Yes, the jingle is back, but now it’s bigger than ribs to reflect Chili’s® Grill & Bar new “less is more” menu that focuses on core menu items that first made the brand famous – Bigger Big Mouth Burgers, Bigger Baby Back Ribs and Full-On Fajitas.
The iconic jingle, introduced to the world 31 years ago and awarded the number-one song “Most Likely to Get Stuck in Your Head” by Ad Age in 2004, has been turned upside down to let people know that ‘Chili’s Is Back, Baby’ and focused on one thing only – quality burgers, ribs and fajitas.
“We admit that as a brand, we lost our way a bit and needed to take a step back to successfully move forward, which for us, included going back to our roots and revisiting our iconic jingle that was once on everyone’s lips,” said Steve Provost, chief marketing and innovation officer of Chili’s. “But we didn’t just want to revive the original jingle, we wanted to break out of the casual dining ‘sea-of-sameness’ rut and let our Guests know that Chili’s Is Back, Baby and better at what we’ve always done best – serving quality burgers, ribs and fajitas, washed down with a cold margarita.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8187851-chilis-is-back-baby/
Today, Subaru of America, Inc. debuted its all-new, three-row, 2019 Ascent SUV in a way that only Subaru could. At a press event prior to the Los Angeles Auto Show, Subaru surprised attendees with the new vehicle in a special way – with The Barkleys – a family of eight Labrador and Golden Retrievers featured in Subaru advertising campaigns, seemingly driving the all-new Ascent and ending, safe and sound, on-stage. The dogs exited the vehicle to greet Tom Doll, president and COO of Subaru of America and pose for photos with the surprised crowd.
Dogs are a major pillar for the automaker as more than half of Subaru drivers are pet owners, with over 48% of them owning at least one dog. For years, Subaru has supported various pet-focused organizations that help to improve the lives of our four-legged friends and features dogs throughout their advertising. The all-new U.S. built Subaru Ascent is the automaker’s largest vehicle ever built boasting three full rows, fitting up to eight passengers, second row captain’s chairs as an option on some trim levels, its legendary Subaru Symmetrical all-wheel drive and an impressive all-new 2.4-liter turbo engine.
To view the multimedia release go to:
https://www.multivu.com/players/English/7673254-subaru-2019-ascent-suv-los-angeles-auto-show/
The Mexico Tourism Board (MTB) reported that its 2017 Meetings and Events program has led to significant growth in the industry sector, showing a 6.7% increase from January to October, when compared to the same period in 2016. Mexico has taken a leadership position as a destination for meetings and events with the relaunch of its strategic partnership program with meetings industry organizations and initiatives that aim to elevate its ICCA ranking, as well as to increase the economic impact of the meetings and conventions industry in the Mexican economy, which currently accounts for US$25 billion. The International Congress and Convention Association (ICCA) ranks Mexico as 3rd in Latin America, 5th in the Americas, and 21st globally for meeting and incentive travel.
“The meetings and convention industry is a crucial part of our growth plan focused on elevating the average expenditure of travelers,” said Hector Flores, CEO of the Mexico Tourism Board. “We are continuing to invest in building Mexico’s profile for business events and are working closely with industry leaders around the world to bring more corporate and association events to Mexico while introducing them to destinations beyond our traditional sun and beach offerings.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8242051-mexico-tourism-meetings-events/
