The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/50582/
Emmy® and Tony® award-winning actress Blythe Danner and Amgen (NASDAQ:AMGN) today launch Act 2 Reduce Fractures™, an educational campaign for women with postmenopausal osteoporosis at increased risk for fractures. Earlier this year, Danner was diagnosed with postmenopausal osteoporosis at increased risk for fractures and wants to encourage women like her to educate themselves, take action and speak to their doctors to learn all they can about helping to strengthen their bones. The campaign is being supported by American Bone Health, the Global Healthy Living Foundation and the Older Women’s League.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/amgen/48052/
The American Kidney Fund today launches a national campaign to raise awareness about kidney disease, a serious and increasingly common condition that is damaging the health of as many as 31 million Americans. Pair Up: Join the Fight to Prevent Kidney Disease encourages women to take two simple, yet powerful actions: learn if they’re at risk for kidney disease; and spread the word about kidney disease to loved ones who also may be at risk. The launch of Pair Up coincides with the release of a national survey revealing that most Americans who care for their loved ones’ health are unaware that diabetes and high blood pressure are the leading causes of kidney disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/51973-american-kidney-fund-laila-ali-pair-up-women-prevent-kidney-disease
Today's SUVs and pickups pose far less risk to people in cars and minivans than previous generations, a new study from the Insurance Institute for Highway Safety shows. Until recently, SUVs and pickups were more likely than cars or minivans of the same weight to be involved in crashes that killed occupants of other cars or minivans. That's no longer the case for SUVs, and for pickups the higher risk is much less pronounced than it had been.
BD AutoShield™ Duo is a next generation, 5mm safety-engineered pen needle designed to protect healthcare workers from needlestick injuries and blood exposure. It is now available in the US from BD Medical, a segment of BD (Becton, Dickinson and Company), a leading global medical technology company.
Protection After Use: The BD AutoShield™ Duo is the only pen needle with front and back-end needle protection. The safety mechanisms activate automatically after use, virtually eliminating the risk of exposure to contaminated needles for clinicians and others.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52948-bd-autoshield-introduces-worlds-first-safety-engineered-pen-needle
On November 17, millions of Americans will mark the American Cancer Society’s 36th annual Great American Smokeout by giving up smoking for the day, and maybe for good. Because smoking can trigger asthma symptoms in children, quitting is an important first step toward protecting kids’ health. BeSmartBeWell.com tells parents the steps they can take on the Great American Smokeout, and every day of the year, to lower the risk for childhood asthma.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childhoodasthma/50826/
International treatment guidelines – from the Global Initiative for Chronic Obstructive Lung Disease (GOLD) – have advised that prevention of exacerbations should be a cornerstone of COPD management, placing equal emphasis on the management of future risk as it does on treatment of COPD symptoms.1 This is also confirmed in the latest data on the impact of season on the frequency of COPD exacerbations, showing an almost two-fold increase in the winter months. This is contributing to the increased morbidity seen during the festive season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nycomedtakeda/52782/
They’ve been dubbed the “Sandwich Generation”–middle-aged people caring for aging parents while still taking care of their own children. Pulled in many directions, these family jugglers are at risk for stress, depression and other health problems. Older adults are the fastest growing segment of the U.S. population; 10,000 people turn 65 every day. This will continue for nearly 20 years, and that means more and more people will find themselves aiding their aging parents.
Throughout November, which is National Family Caregiver Month, BeSmartBeWell.com sheds light on the challenges of caregiving and the particular issues facing the Sandwich Generation. At BeSmartBeWell.com, siblings Chris and Ann share their story of juggling jobs, family and caring for elderly parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caregivingparents/50827/
Pregnancy is an exciting time filled with hopeful anticipation, and most pregnancies are uneventful and result in healthy babies. Pregnancy, however, is not entirely without risk, leading some expectant parents to worry about birth defects and whether they’ll give birth to a healthy baby.
Many birth defects are minor and easily treated. But about one in every 33 babies is born with a major birth defect, according to the Centers for Disease Control. Major birth defects may have a serious impact on development, functional ability and overall health. Throughout January, which is Birth Defects Prevention Month, BeSmartBeWell.com highlights pregnancy risks and preventable birth defects. At BeSmartBeWell.com medical experts, and real-life expectant moms, like Sharon, share information to help lower the risk for birth defects.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/birthdefects/50829/
When her boyfriend asks her to move out so he can replace her with her sister Lucy wonders if she will ever love again. Mystical, magical wonder await her on Rainshadow Road as she finds someone else with a secret ability, Sam Nolan. When an accident leaves Lucy in his care, Sam finds the courage to risk everything for the sake of love. From bestselling author Lisa Kleypas www.lisakleypas.com. Romance
Adults aren’t the only ones who should be thinking heart smart this February, as heart disease is a concern for an increasing number of children, too. Research shows that overweight kids are more likely to develop heart disease as adults. And many overweight children already have conditions like high blood pressure and high cholesterol, which puts them at risk for heart disease now.
The good news is that most kids can address these risks with changes in diet and exercise. Throughout February, which is American Heart Month, BeSmartBeWell.com highlights the heart risks facing overweight kids and provides advice for how to manage them.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/childhoodobesity/50830/
Increasing numbers of investors are turning to VIX® volatility index options and futures to manage risk and capitalize on market volatility. VIX® options and futures are traded exclusively on the Chicago Board Options Exchange (CBOE) and CBOE Futures Exchange (CFE).
Since its creation in 1993, the CBOE Volatility Index® (the VIX® index) has been the most widely-followed barometer of market volatility. By using real-time options prices on the S&P 500® Index to get a true snapshot into how the marketplace views expected volatility, the VIX® index is an incredibly valuable tool for traders.
To view Multimedia News Release, go to http://www.multivu.com/players/English/52002-cboe-vix-options-and-futures
