What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common?
They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign.
Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun.
To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/
On September 10, 2016, the nation’s leading reproductive health, rights, and justice organizations will host free music and cultural events that shine a light on the majority of Americans who support abortion rights and show how access to abortion benefits women, their families and ultimately, the country.
All Access, a series of high-energy concerts, is bringing top musical and comedic talent to Cleveland with four other events taking place simultaneously in Atlanta, Chicago, Miami, and Philadelphia. From dance parties to slam poetry contests, thousands more will participate in more than 30 smaller events across the country to show that abortion rights supporters are visible, active, and willing to speak up.
To view the multimedia release go to:
http://www.multivu.com/players/English/7869451-all-access-concert-supporting-abortion-access/
As of this weekend, the City of Essen is officially the European Green Capital. The Lord Mayor of Essen Thomas Kufen launched the title year together with the EU Environment Commissioner Karmenu Vella during a creative orchestrated stage show. Other well-known guests included representatives from the EU, the Federal Government and the State of NRW, such as German Federal Minister for Environment Dr Barbara Hendricks and Minister for Environment for North Rhine-Westphalia Johannes Remmel. Many thousands of visitors came to the subsequent Culture and Families Festival in the Grugapark.
The Lord Mayor of Essen Thomas Kufen emphasised: “Our motto for 2017 is to ‘experience your green miracle’. We would like to invite people from Europe and across the globe to visit us in 2017 and experience their own green miracle. Our city offers many surprises - the opening weekend proved this impressively.” The third greenest city in Germany showed what it was capable of during the Culture and Families Festival. The themes accompanying the City of Essen throughout the title year turned into life in the form of illuminations, dance, theatre, sound installation, light labyrinth, walking acts, exhibitions and much more.
To view the multimedia release go to:
http://www.multivu.com/players/uk/8024151-european-green-capital-essen-2017-launched/
There is only one place to be on St. Patrick’s Day and that’s Ireland. The St Patrick’s Festival is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
One can also celebrate at the ‘Home of St Patrick’ in Northern Ireland where a stunning new calendar of events launched this year, set around Downpatrick and Armagh where St Patrick lived when he was in Ireland and where he is buried.
To view the multimedia release go to:
https://www.multivu.com/players/English/8049251-tourism-ireland-st-patricks-day-globalgreening/
Texas Instruments (TI) today announced the TI-Innovator™ Rover, the company’s first robotics solution for middle and high school students that makes learning STEM subjects a moving experience. Students can write programs on their TI graphing calculators that get Rover’s wheels turning and their minds learning in a fun, interactive and hands-on way.
Rover connects to the TI-Innovator Hub and either a TI-84 Plus CE or TI-Nspire™ CX graphing calculator that many students already have and drives interest and curiosity in science, technology, engineering and math (STEM) subjects. Students without any exposure to coding or robotics can get started by writing a basic program to make Rover do things like draw, dance or even crash.
To view the multimedia release go to:
https://www.multivu.com/players/English/7746259-ti-introduces-ti-innovator-rover-robot/
Americans love their sports, but not all sports get the love and attention they deserve. That’s why USA Curling and Cheetos, one of the flagship brands from PepsiCo’s Frito-Lay division and makers of new, limited-edition Cheetos Winter White Cheddar Curls, are teaming up to dance - and curl - their way into America’s hearts.
Cheetos tapped musical sensation Todrick Hall and pro football friends Vernon Davis and LaDainian Tomlinson to create a new dance move, “The Curl.” The dance is designed to win support for the unsung heroes of the sheet (that’s the ice for curling newbies) leading up to USA Curling’s big competition this February. The music video, “Teach Me How to Curl,” is available now on Todrick’s and Cheetos’ social channels.
To view the multimedia release go to:
https://www.multivu.com/players/English/8248751-cheetos-curling-todrick-hall-vernon-davis-ladainian-tomlinson/
No bucket list is complete without spending a St Patrick’s Day in Ireland. Our patron saint left a legacy that stretches from one end of the island to the other.
The ‘Home of St Patrick’ festival in Northern Ireland is set around Downpatrick and Armagh where St Patrick lived and where he is buried. This 10 day festival will celebrate the achievements of Patrick, the man, with a spectacular themed program across the region.
The single biggest event on the island is the St Patrick’s Festival in Dublin. It is truly one of the great spectacles of the world — a week-long celebration of music, dance and outdoor shows culminating in the stunning St. Patrick’s Day parade through the historic streets of Dublin on March 17th.
To view the multimedia release go to:
https://www.multivu.com/players/English/8274051-ireland-st-patricks-day-globalgreening/
