Educators engage with the most vulnerable populations and good intentions aren’t enough to drive decisions. Ethics goes beyond a simple right vs. wrong and there is a clear and compelling gap in educators’ professional continuum. Now, the research-based ProEthica™ program offers educators techniques and strategies for improving awareness of professional risks and vulnerabilities, and for the application of professional ethics in daily decision making.
Developed by Educational Testing Service (ETS), the ProEthica online educator ethics training program is research-based and designed for teachers and educational leaders. Through a series of interactive modules that combine instruction and checks for understanding, the ProEthica program uses real-life scenario-based simulations and activities to help educators establish an understanding of ethical principles and decision making, and learn how to apply them in their daily practice.
To view the multimedia release go to:
http://www.multivu.com/players/English/7798251-ets-proethica-teacher-training/
John Frieda® Hair Care invented the frizz-fighting category with Frizz Ease®, the game-changing hair smoother. Gina Rodriguez happens to be really gifted at taming her own naturally wavy, frizz-prone hair. So they’ve teamed up for a new movement – the #FrizzFreeHairGoals campaign – designed to teach women everything they need to know about styling any curl, wave or ringlet.
To kick off the partnership, Rodriguez will appear in a series of engaging how-to videos, to be posted on John Frieda’s social channels starting this month. In each one, the popular young actress tosses vanity out the window, talking openly about her biggest hair issue—frizz—and demonstrating easy ways to achieve the most beautiful, flattering styles of the moment.
“I’ve been a devotee of John Frieda® Frizz Ease® for years,” says Rodriguez. “Since my hair’s naturally wavy, I’ve spent more than my fair share of time fighting frizz. Frizz Ease® is the only thing that can help tame frizz and leave my hair looking smooth, so this partnership feels like a natural fit. I’m excited to have the chance to show women that they don’t have to suffer from frizzy hair forever — there’s a better way to style.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7811051-john-frieda-frizzfreehairgoals-gina-rodriguez/
Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.
Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/
In real life, quarterback Drew Brees does not typically sneak up on his teammates in the middle of the night as they sleep. But in a new digital video campaign from Tempur-Pedic, Brees tries to surprise one of them with a gift of life-changing sleep.
To debut its reinvented TEMPUR-Breeze™ line – the only mattress offering a revolutionary integrated system of cooling technology designed to help keep the body cooler during sleep – Tempur Sealy International (“Tempur-Pedic”) announced today that the company is teaming up with professional football player Drew Brees to launch its “Brees on Breeze” integrated marketing campaign, including a video series starring Brees and his “hot” teammate, pro football center Max Unger.
To view the multimedia release go to:
http://www.multivu.com/players/English/7804051-tempur-pedic-brees-on-breeze/
A decade ago Turtle Beach Corporation (NASDAQ: HEAR), a leading audio technology company for over 40 years, pioneered the console gaming headset category and is set to do so again in 2016 with its revolutionary Turtle Beach® Elite Pro Tournament Gaming Headset, Elite Pro Tactical Audio Controller (T.A.C.) and Elite Pro accessories designed for competitive gamers, which establishes a new standard for eSports gaming audio performance and comfort. Turtle Beach’s “Elite” series products represent the highest level in audio and build quality, and the all-new Elite Pro Headset, T.A.C. and Elite Pro accessories are the Company’s all-new line of competitive gaming audio gear created to meet the demands of today’s professional and aspiring pro teams and players.
The Elite Pro Headset’s journey began in 2013. Seeing the consistent growth and popularity of eSports, Turtle Beach launched a comprehensive scientific research program to deeply examine the needs of professional and hardcore gamers as it pertained to game audio, communicating with teammates, and overall comfort. The result is the all-new Elite Pro Tournament Gaming Headset – a ground-up redesign of the competitive gaming headset that brings to market multiple first-and-only innovations in the core mechanics of headset design, weight and fit. Not only does the Elite Pro Headset provide Turtle Beach’s best-in-class game audio and chat performance, but also delivers groundbreaking comfort-driven technologies, including the ComforTec® Fit System with multiple adjustment points for a truly personalized headset fit and feel, Aerofit® Ear Cushions that stay cool in the heat of battle, and Turtle Beach’s all-new patented ProSpecs® Glasses Relief System that finally makes wearing a gaming headset comfortable for players who wear glasses.
To view the multimedia release go to:
http://www.multivu.com/players/English/7537953-turtle-beach-optic-gaming-elite-pro/
Brace yourself for a mealtime you won’t forget! Dogs across America are licking their chops over the Mix Mania campaign from Mars Petcare, which encourages dog owners to MIX IN wet food with dry kibble and LOOK OUT for a full-on freak out from their furry friends. Actress, musician and animal lover, Kristin Chenoweth, has joined the Mix Mania madness, lending her voice to hilarious videos showing frenzied freak outs and mealtime craziness.
Consumers can join the fun by visiting MixMania.dog where they’ll find lip-smackingly delicious recipes, PAWsome content and a unique remix station where they can share their dog’s freak out video and have it remixed with a hysterical voiceover from Kristin Chenoweth.
The campaign highlights freak outs at their best with serious slobber and overjoyed pooches captured in slow motion videos. The long form video shares a taste of the mania, and a series of short form videos with outrageous voiceovers from Chenoweth leaves consumers begging for more.
To view the multimedia release go to:
http://www.multivu.com/players/English/7829651-mars-petcare-mix-mania/
Martin Amado is a TV personality, interior decorator, lifestyle expert, and contributing writer on the subject of home décor. For over ten years, he’s been the host/designer on the home makeover segment, Room for Improvement, seen on WSVN 7 News, a FOX affiliate station in Miami, FL. In addition to his work in the general market as a host/designer for HGTV (Home & Garden Network) on shows such as Small Space, Big Style and Decorating Cents, Martin has been featured on numerous Spanish-language media platforms airing nationally in the United States and throughout Latin America. He is currently a home décor contributor to Un Nuevo Día, Telemundo’s national morning program. Prior to that, he was the lead designer on Decorando Contigo airing for five seasons on Galavisión. His decorating segments have been featured on FOXLife on programs such as Tu Vida Más Simple and Hogar Express. He was chosen by Moen, the #1 faucet brand in the United States, to be their Home Décor & DIY Expert for three consecutive years on their SaturDIY: Moen Makeover webisode series for the general market. Most recently, he can be seen co-hosting on ION Television and on HuffPost Voces.Com as their DIY expert on the Baño Chic and Hogar Chic webisode series. Martin has shared his decorating and lifestyle tips in the pages of Vista Magazine, People En Español, Latina Magazine, TV y Novelas, HuffPost Voces and Qué Rica Vida. His experience also includes being an On-Air Guest Expert for the HGTV Home brand on the Home Shopping Network. He draws on his keen eye for design, experience as a visual merchandiser, and savvy shopping skills to help homeowners realize that a beautifully-decorated space can be within their reach. Martin works exclusively with clients through his home styling company, The WOW Factor!, Inc., where he specializes in one-day makeovers and working with a minimal budget to achieve the decorator look for less! Please visit www.martinamado.com for additional information and press including features inside People En Español and other publications. You may follow him on Twitter @martinamadotv, join his Facebook fan page: Martin Amado: Home Décor & Lifestyle Expert, subscribe to his YouTube channel: Martin Amado and follow him on Instagram: @martinamadotv for more decorating tips and ideas.
For decades, the Star Wars universe has been the home of epic encounters just as children’s rooms. Children’s rooms just need plenty of daylight during the day and dark environments at bedtime to ensure a good night’s sleep. Continuing their successful design collaboration, Disney and the VELUX Group meet the demands of modern children’s rooms with their “Star Wars & VELUX Galactic Night Collection”.
The new blind collection introduces a series of four total blackout blinds featuring popular Star Wars characters and adds home interior to the world’s most successful entertainment concepts.
The dual function of playroom and bedroom calls for high-benefit products when decorating modern children’s rooms and the collection is designed to fulfil these multiple needs, the dreams of playful children, for creativity and rest.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7781851-star-wars-velux-galactic-night-collection/
The annual East-West debates of the Eurasian Media Forum (EAMF) closed here with an announcement that the next meeting will take place within the context of Kazakhstan’s world exhibition, Astana EXPO-2017, on June 22-23 next year.
The Forum will be held at one of the platforms of the exhibition in the capital of Kazakhstan, The Chairperson of the Forum’s Organizing Committee, Dariga Nazarbayeva, announced at the end of the Forum.
This year’s Forum, the 13th in a series, brought together more than 550 delegates for three days, from April 20-22, in the heart of Central Asia to discuss the most pressing current issues.
Summing up at the final session, Dr Nazarbayeva said all the harsh developments taking place in the world today were caused not by a conflict of civilizations, but by the process of adaptation of different civilizations, getting used to each other.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7832951-eurasia-media-forum-astana-expo-2017/
With so many grill-worthy summer days around the corner, the National Pork Board (NPB) is encouraging Hispanics as part of its new campaign ¡Prende el Sabor! to turn up the flavor on the grill this summer via a series of video vignettes, which will highlight why pork is the undisputed star at every barbecue in America.
The video series, featuring a fun and spirited grill named “Gloria” the neighbor grill, (@PrendeElSabor) will appear on (@PorkTeInspira) social media channels and website throughout the summer grilling season.
To view the multimedia release go to:
http://www.multivu.com/players/English/7802351-national-pork-board-angelica-vale-grill-season/
With Memorial Day Weekend and the unofficial start of the summer driving season fast approaching, The Goodyear Tire & Rubber Company surprised unsuspecting motorists here today. NASCAR Sprint Cup Series Champion Kevin Harvick, along with his pit crew, appeared at Concord Mills Mall and performed free tread depth checks on consumers’ tires.
With National Tire Safety Week set for May 29 through June 4, Harvick and Goodyear collaborated to raise awareness on the importance of proper tire maintenance. As always, consumers can head to any of Goodyear’s Tire & Service Network locations to receive free tire checks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7833451-goodyear-tire-check/
Planetary Resources, Inc., the asteroid mining company, announced today that it has secured US$21.1 million in Series A funding. The capital will be used to deploy and operate Ceres, an advanced Earth observation business that features the first commercial infrared and hyperspectral sensor platform to better understand and manage humanity’s natural resources. The funding was led by Bryan Johnson and the OS FUND; and joined by Idea Bulb Ventures; Tencant; Vast Ventures; Grishin Robotics; Conversion Capital; The Seraph Group; Space Angels Network, a syndication of investors from Angel.co; and Larry Page. Earth observation will be another aspect of Planetary Resources’ operations in addition to prospecting and mining asteroids.
Conceived from the company’s vision for the exploration and utilization of asteroid resources, Ceres will leverage Planetary Resources’ Arkyd spacecraft to deliver affordable, on-demand Earth intelligence of our natural resources on any spot on the planet. While typical satellite imagery provides only a picture, Ceres will provide actionable data with higher spectral resolutions – going beyond what the human eye can see – by measuring thermographic properties and detecting the composition of materials on Earth’s surface. The midwave-infrared sensor is the first ever commercial capability from space to offer thermographic mapping and night-imaging, and the hyperspectral sensor includes an unprecedented 40 color bands in the visible to near-infrared spectrum.
To view the multimedia release go to:
http://www.multivu.com/players/English/7847251-planetary-resources-ceres/
