Sandra Lee is an internationally acclaimed expert in all things food and entertaining and is best known for her cooking made easy approach. By using ready-made store-bought foods, she makes serving up delicious, yet approachable everyday meals and party favorites look easy.
To kick off the fall season, Bob Evans has teamed up with the celebrity chef to offer numerous mealtime solutions to busy families on the go made with their collection of side dishes that range from mashed potatoes to macaroni and cheese. Found in the refrigerated section of most local grocery chains, busy families can turn to them as a solution for a simple side dish or use them as a key ingredient when making one of the fun, semi-homemade recipes found at www.bobevans.com/recipes.
“I’m thrilled to be working with Bob Evans – their grocery food products are delicious and offer quality ingredients like their potato side dishes made with real potatoes, real milk and real butter,” said Sandra Lee. “I appreciate the notion of quality side dishes that save time, taste homemade and go from package to table in a matter of minutes. I’m all about making life easier, so I’m happy to share my newest trick in the kitchen and will be turning to Bob Evans sides as I plan my fall and holiday recipes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7484151-bob-evans-farm-fresh-ideas/
October is National Plan a Cruise Month and the cruise industry is celebrating by launching #CruiseSmile, a simple and exciting chance to win one of 31 cruise vacations from 23 different cruise lines awarded each day, from October 1 through October 31, 2015. Anyone can enter each day during the sweepstakes by simply submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes. Participants will have the opportunity to share their posts for more chances to win.
“Those who cruise have a secret: they love cruising and cannot stop smiling about it. Whether it's planning, booking, dreaming about or basking in the memories of taking a cruise vacation, it's hard not to smile,” said Cindy D'Aoust, Acting CEO, Cruise Lines International Association (CLIA). “The #CruiseSmile campaign is a fun way for the cruise industry to spread the love of cruising during National Plan a Cruise Month as well give vacation dreamers the chance to win a remarkable cruise vacation for two.”
The #CruiseSmile sweepstakes prize calendar is filled with incredible cruise vacations for two, including a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine River from Paris, a magical family-friendly three-night Bahamian voyage at sea and even a 14-day Far-East Discovery cruise visiting exotic ports throughout Southeast Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584131-clia-national-plan-a-cruise-month/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Nespresso has revealed a humorous behind-the-scenes video showing new leading man Jack Black receiving guidance from the ever smooth George Clooney as they filmed the latest TV commercial entitled Epiphany.
The advert explores the concept of ‘What Else?’, provoking viewers to consider the unique Nespresso qualities that are incomparable. ‘What Else?’ encapsulates all of the elements that create the ultimate coffee experience - everything from the unique approach to sustainable coffee, unparalleled coffee quality through to the unsurpassed coffee expertise, stylish boutiques, innovative services and more.
Filmed in Lake Como, Italy, the advert shows George Clooney pouring himself a cup of Nespresso coffee. Just as the coffee is ready, it is taken by Jack Black who attempts to win a female’s affections by trying to use George’s infamous ‘What Else?’ phrase. Oblivious, Jack gets the phrase wrong and George steps in to educate him. Later, Jack experiences a moment of epiphany as the meaning of ‘What Else?’ dawns on him.
George Clooney commented on set: “What can I say about Jack, it was a tall order but he did quite the job - after a bit of coaching of course. All joking aside, it was such a fun shoot and Jack was a pleasure to work with.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7686751-nespresso-jack-black-george-clooney/
The St. Baldrick’s Foundation, a volunteer-powered charity dedicated to funding childhood cancer research, announces its Kids Are Special: Let’s Treat Them That Way national campaign. Focused on celebrating kids and giving them the happy childhoods they deserve, the campaign highlights the need for finding treatments that are specifically designed for kids with cancer.
With this bold new initiative, St. Baldrick’s looks to change the narrative around pediatric cancers, by showing kids as their truest selves – fun-loving, carefree, refreshingly honest, and always a little goofy. St. Baldrick’s puts the emphasis back on kids, while disempowering the label of “cancer.” All communication is strategically designed to remind us all that as adults we have the power to give kids happy childhoods free from cancer by helping to fund the best research worldwide. The campaign includes TV, print, radio, digital, and billboard placements featuring real kids doing kid-like things; from playing with their food to getting caught with paint on their faces, all with the message: Kids Are Special: Let’s Treat Them That Way.
To view the multimedia release go to:
http://www.multivu.com/players/English/7610752-st-baldricks-kids-are-special/
Al Maryah Island in Abu Dhabi was a beacon of celebration this New Year’s Eve after playing host to a spectacular firework display, which lit up the sky of the United Arab Emirates’ (UAE) capital at midnight.
More than 8,000 visitors descended on Al Maryah Island, Abu Dhabi’s business and lifestyle destination, to see in 2016. They enjoyed an unforgettable night of family fun and entertainment, which saw live performances from DJs and musical acts, Zeina Aftimos and Hamami Trio. Thousands of fireworks were launched from buildings in Abu Dhabi Global Market Square, the commercial heart of Abu Dhabi's international financial center, and barges in the Arabian Gulf.
Visitors were virtually connected to festivities from around the world, with live footage being displayed on a variety of screens, and an interactive earth globe that lit up when a new country welcomed in the New Year in its time zone. An assortment of festive food trucks, shopping and casual dining at The Galleria, five star feasts at Rosewood Abu Dhabi, a Winter Fair and a dedicated Kid’s zone, were also enjoyed throughout the night.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7725051-al-maryah-island-abu-dhabi-new-years/
The countdown to Super Bowl 50 has begun! As fans nationwide finalize their Super Bowl Sunday plans and snacks starting lineup, it’s hard to choose which delicious dishes make the final cut! Will it be helmet shaped cookies? Or football fields made from guacamole and sour cream? Once you have your half-time snacks lined up, it’s also important to not fumble when it comes to the perfect beverage.
This year, why not try a new spin on an old favorite with some Fizzology, an innovative approach that reimagines the way you can enjoy soda through non-alcoholic mixology. Fizzology combines unexpected flavors and ingredients that excite your taste buds – imagine sprinkles and shredded coconut topping your favorite Pepsi soda. It’s a great way to be creative and playful in how you experience and enjoy drinking a soda – especially when you’re watching Super Bowl 50!
Whether you are celebrating at home or in the stadium, you can elevate your Super Bowl 50 experience by bringing some fizzology to the party. At the NFL Experience in San Francisco visit F!ZZ, a playful celebration of bubbles with unexpected ingredient combinations -- including flavor shots, bursts, garnishes and foams -- creating a fun, adventurous way for consumers to deconstruct and reconstruct soda.
To view the multimedia release go to:
http://www.multivu.com/players/English/7743251-pepsi-fizz-drinks-super-bowl-50/
Bahama Breeze Island Grille is kicking off Viva la ‘Rita 2016 on National Margarita Day, February 22, introducing six new handcrafted margaritas that take tequila’s exotic flavor to daring new levels of sassy and spicy goodness.
Some say that margaritas are the most popular cocktail, with Americans consuming an average of 185,000 margaritas per hour (Brown-Forman, 2008). As if going out for margaritas wasn’t an adventure already, Bahama Breeze invites guests to escape to the Islands for a brand-new Caribbean-twist on the classic cocktail, featuring six authentic island flavors. This year, to add to the Viva la ‘Rita fun, Bahama Breeze has brought Margarita Mondays to the mix. Guests can make Mondays during Viva la ‘Rita the best day of the week with $20 pitchers of all of the new margaritas. Viva la ‘Rita kicks off its first Margarita Monday celebration on National Margarita Day on Monday, February 22 and the event runs through April 10.
To view the multimedia release go to:
http://www.multivu.com/players/English/7749051-bahama-breeze-viva-la-rita/
Knoxville Zoo is now Zoo Knoxville, emphasizing its commitment to animals first and foremost. The new brand for East Tennessee’s beloved destination attraction is an expression of its core values: wildly fun on the outside, serious about animals on the inside. The launch of the zoo’s new brand is the culmination of extensive market research and reflects the nonprofit organization’s focus on delivering dynamic guest experiences while inspiring action for wildlife and wild places.
“We deliver an unforgettable guest experience. We’re wildly fun,” said Lisa New, president and CEO. “Zoo visitors love connecting with magnificent animals in natural habitats and enjoying facilitated fun. It’s about making lifetime memories with your kids.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7754151-knoxville-zoo-rebranding/
Hair2wear recently announced that Sally Beauty, the world’s largest beauty retailer, will be expanding its partnership with the Hair2wear Christie Brinkley Collection. The retailer will add three more Christie Brinkley styles to its shelves in stores in every state in the U.S., Puerto Rico, and Canada, increasing the total selection from two to five pieces. In addition, Sally Beauty will also carry all five looks on its website at sallybeauty.com/hair2wear.
“I’m absolutely thrilled at the success of our partnership with Sally Beauty so far, and I couldn’t be happier that they’ve decided to expand their offerings to include even more styles,” said Brinkley. “This has been such an incredible opportunity that’s allowed us to expand our reach to more women than ever.”
The new styles include the Fishtail Braid Headband, a headband in an on-trend fishtail pattern made to layer up or wear alone; the Full Sweeping Side Fringe, a clip-in piece that gives you all the flirty fun of bangs without the commitment; and the Natural Tone Hair Wrap, a casual yet elegant way to dress up an updo without looking overly formal. Each style is available in a wide variety of shades, ranging from Light Blonde to Almost Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7768751-hair2wear-sally-beauty-expands/
Instilling healthy oral hygiene habits at an early age is critical, and Plackers® is helping parents do just that in a fun way with its new Dual Grip Fruit Smoothie Swirl Kids’ Flossers, designed with a unique dual grip handle making them easy for kids of all ages to use and allowing parents to assist.
Flossing regularly removes plaque and food from areas between the teeth that can’t be reached by brushing alone. Using Plackers flossers can reduce tooth decay and promote healthier gums.
The new, brightly colored flossers are designed with an angled head, allowing kids and parents to easily reach all teeth. Plackers’ Hi-Tech® floss is engineered not to stretch, shred, or break, and includes fluoride to promote strong teeth and reduce tooth decay. The kid-friendly fruit smoothie flavor is sure to be a hit and helps make flossing a fun – and tasty – task.
To view the multimedia release go to:
http://www.multivu.com/players/English/7768451-plackers-fruit-smoothie-swirl-kids-flossers/
Everyone knows the famous line from My Big Fat Greek Wedding: ‘Put some Windex® on it!’ Fourteen years later, Academy Award nominated screenwriter and actress Nia Vardalos brings back America’s favorite Greek family to the big screen on March 25, 2016, with more family fun and plenty of Windex® Original Glass Cleaner.
Over the years the family has grown, but one thing remains the same – Greek dad Gus Portokalos will be ready for anything as long as he has his trusty Windex® Original Glass Cleaner. The Windex® brand has been part of the hilarious Portokalos family since the beginning, long before Toula met Ian at Dancing Zorbas and then married him!
To view the multimedia release go to:
http://www.multivu.com/players/English/7788151-windex-my-big-fat-greek-wedding-2/
