Happy Anniversary, MARTINI®! Bacardi Limited is marking the 150th anniversary of its world-famous MARTINI brand, and with it, a century and a half of an unrivaled heritage that has made MARTINI the world’s leading vermouth and best-selling Italian sparkling wine. This milestone year showcases the brand’s iconic culture and defining association with stylish and playful Italian living. MARTINI is sharing the moment through retail exclusives, commemorative labels, refreshing cocktails and one-of-a-kind collaborations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60949-bacardi-limited-martini-150-anniversary-vermouth-italian-sparkling-wine
The eighth annual Vegas Uncork’d by Bon Appétit began with a pop and threw the destination into a flurry of foie gras and fine wine as world-renowned chefs descend upon Las Vegas this weekend. Acclaimed chef Daniel Boulud launched the event by sabering a bottle of Mionetto Prosecco at The Venetian surrounded by other notable chefs such as Mary Sue Milliken, Guy Savoy, Julian Serrano, Michael Mina, Roy Ellamar and Shawn McClain. The celebrity chefs enjoyed precious moments with other culinary giants, including Sirio Maccioni, to unwind before touring Las Vegas Boulevard and kicking off festivities at ARIA, Bellagio, Caesars Palace and MGM Grand.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7219051-vegas-uncork-d-bon-appetit-first-ever-las-vegas-strip-tour-prosecco
Frei Brothers Reserve has partnered with Bon Appétit magazine to promote Places Worth Preserving Inspired Plates Edition, a photo contest that honors conservation and special places around the country. The photo contest launched May 23 and offers weekly prize packs, and accumulates with one lucky winner receiving a grand prize trip to wine country that includes a VIP tour of Frei Ranch, the winery’s own place worth preserving. This year the program has a foodie twist: the five finalist photos will inspire sustainable recipes and be featured in the pages of Bon Appétit magazine.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7227151-frei-brothers-reserve-bon-appetit-magazine-photo-contest-preservation
The Internet now has a vineyard — a premium, award-winning one at that. Beginning today, Columbia Crest — the only Washington winery to be awarded Wine Spectator’s No. 1 Wine in the World* — will help the online community of wine-lovers create the first-ever Crowdsourced Cabernet Sauvignon from the beginning stages of the vineyard all the way to bottling and selling the wine through a new online experience.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7289351-columbia-crest-winery-vineyard-to-table-crowdsourced-cabernet-sauvignon/
During the first week in December 1933, the last three of the 36 required states voted to ratify the 21st Amendment to the U.S. Constitution, ending Prohibition and paving the way for the modern three-tier beverage alcohol system. Eighty-one years later, the U.S. beverage alcohol industry offers unparalleled consumer selection, guarantees product safety and integrity and generates billions in tax revenue for federal, state and local governments.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7380851-wine-and-spirits-wholesalers-of-america-wswa-21st-amendment/
Last year, Columbia Crest became the first winery to crowdsource a wine from vineyard to table through an interactive online community experience called Crowdsourced™ Cabernet. While the resulting wine of the 2014 vintage ages in barrel, the Crowdsourced Cabernet community will still have the chance to weigh-in on important winemaking decisions. First, Columbia Crest will be expanding the program by adding a 2015 vintage and allowing one lucky fan to play a larger role in the winemaking process. In addition, fans will be able to participate in critical weekly voting decisions for both the 2014 and 2015 vintages online at CrowdsourcedCabernet.com and, new for this year, choose the label design for the 2014 vintage.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7409452-columbia-crest-crowdsourced-cabernet/
The Capital Grille today announced that seven of California’s great female winemakers and collaborators, including award-winning actress Drew Barrymore, will come together to celebrate women and wine as part of the restaurant’s seventh annual The Generous Pour event.
The Generous Pour will celebrate the unique role women play in winemaking with this year’s offerings. From July 6 through August 30, 2015, for $28 per person with dinner*, The Capital Grille will offer eight remarkable wines crafted, designed or owned by women from some of California’s most acclaimed vineyards. Guests are invited to explore and enjoy as many of these remarkable wines and varietals as they like.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7567951-capital-grille-generous-pour/
Continuing a legacy of artistic collaboration that spans centuries, Hennessy welcomes multi-disciplinary artist Ryan McGinness as the designer of the new Hennessy V.S Limited Edition bottle. McGinness’ take on the iconic Hennessy V.S label features a distinctive radiant pattern in fluorescent colors that glow under black light, and is now available for purchase online and at select wine & spirits retailers nationwide.
Known for using the visual language of contemporary symbology, the New York-based McGinness is credited with elevating the status of the icon to fine art. His works have been exhibited in museums around the world.
The new Hennessy V.S Limited Edition is the fifth in a series that has included critically acclaimed artists, KAWS, Futura, Os Gemêos and Shepard Fairey, the collaboration with McGinness is a perfect embodiment of Hennessy’s 250 years of dedication to the art of blending. McGinness acknowledges the strong similarities between his artistic approach and the creation of Hennessy Cognac: “My process of combining elements and compounds to form mixtures parallels Hennessy’s artful blending of eaux-de-vie to create Cognac. The shared approach to our crafts is part science and part art.”
To view the multimedia release please visit:
http://www.multivu.com/players/English/7582851-hennessy-ryan-mcginness-limited-edition/
For two decades, Chateau Ste. Michelle’s Artist Series wines have celebrated the inspired collaboration between artisan winemaking and fine art. To commemorate the 20th vintage, Chateau Ste. Michelle is partnering with Dale Chihuly, the first artist to present artwork on the Artist Series label with the 1993 vintage. The 2012 Artist Series featuring Chihuly will release nationally in August with a suggested retail price of $65.
The Artist Series red blend is a unique, collector’s wine that represents the highest quality and pedigree from Chateau Ste. Michelle. Each Artist Series vintage features the work of renowned artists on the label, from blown glass to bronze sculptures to paint on canvas.
“I’m honored to have my artwork on the 20th vintage Artist Series label,” says Chihuly. “This piece is one-of-a-kind and very special to me. I couldn’t think of a better use than portraying it on this significant wine project.”
For the 20th vintage label, Chihuly selected his Cast Silver Venetian. This unique sculpture was created by Chihuly, and then cast in sterling silver at the Walla Walla Foundry in Washington State. Inspired by Italian Art Deco, Chihuly started his Venetian series in 1988 with Italian glassblower Lino Tagliapietra. Chihuly is known for his artwork and ambitious architectural installations around the world in museums, historic cities and gardens.
To view the multimedia release visit:
http://www.multivu.com/players/English/7409453-ste-michelle-artist-dale-chihuly/
Apothic Wines, known for their bold, intense blended wines that combine Old World intrigue with New World sophistication, is excited to announce the return of Apothic Dark. Its secret blend highlights unique and uncommon grapes to create a mysterious wine that is evocative of the romance found in darkness. This red wine blends dark fruit flavors of blueberry and blackberry with opulent notes of coffee and dark chocolate for a rich, yet silky smooth, wine experience.
To celebrate the return of Apothic Dark, Apothic Wine is convincing the world to “Go Dark” with its #GoDark campaign. The #GoDark promotion kicked off on September 24 when an impromptu dark parade descended on downtown Austin. Onlookers helping to “Keep Austin Dark” joined more than 50 mysteriously cloaked performance artists and Apothic enthusiasts in a procession that originated from Congress Bridge and culminated with dark revelry at a historic downtown theater.
To view the multimedia release go to:
http://www.multivu.com/players/English/7617151-apothic-wine-godark/
Wine connoisseurs and novices alike can experience the art of winemaking at BLEND aboard Holland America Line’s new ms Koningsdam when the ship debuts in April 2016. In collaboration with Chateau Ste. Michelle, Washington State’s oldest and most acclaimed winery, the intimate venue will enable guests to blend their own wine and enjoy it at dinner or in the privacy of their stateroom.
BLEND — the first of its kind for Holland America Line and the only purpose-built wine-blending venue at sea — will have a tasting table that accommodates 10 guests who can create their own blend from a selection of five barrels of single-vineyard red wine. In addition to participating in the blending process, guests also will learn about wine from the ship’s wine expert, who leads the blending session.
“At the core of every Holland America Line cruise is our desire to offer unique, immersive and innovative experiences, and BLEND by Chateau Ste. Michelle is all of those things and more,” said Orlando Ashford, president of Holland America Line. “The BLEND experience on Koningsdam is designed to appeal to everyone, and it will be exciting for our guests to create an exclusive wine tailored to their personal taste that they can enjoy onboard with our exceptional cuisine.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7363852-holland-america-line-ms-koningsdam/
Beringer Vineyards, one of the most acclaimed producers in Napa Valley, announces the launch of Better Beckons, its 2016 multichannel advertising campaign inspired by hand-holding, Instagram sensations Murad and Nataly Osmann. Known for shooting breathtaking photographs of his wife leading him all over the world, Murad has captured the brand’s promise to “bring the better” to consumers in a series of campaign visuals that evoke Beringer’s authentic American heritage.
Beringer Vineyards was founded in 1876 by two brothers from Germany, Jacob and Frederick Beringer, who built their legacy on the pioneering belief that great wine could be made in Napa. Today, one of California’s most iconic wineries known for quality at a variety of price points, Beringer’s storied heritage is rooted in the spirit of American optimism - the belief that the best has yet to come.
“Better Beckons is a natural extension of my photography style, as it invites viewers to experience authentic and unique moments,” observed Osmann, creative director behind the campaign. “Photographing material from a first-person perspective is ideal to capture one’s own sense of curiosity and create an optimistic view that suggests there is more to be seen.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7643251-beringer-better-beckons-murad-osmann/
