U.S. Transportation Secretary Ray LaHood today announced the launch of new public service announcements (PSAs) to raise awareness about the importance of choosing the right child safety seat and making sure it is installed properly. The ads, released in partnership with the Ad Council, promote car seat safety among parents of children up to age 12. Data from the Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) show an estimated 8,959 lives were saved by child restraint systems from 1975 to 2008.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55319-nhtsa-launches-new-psas-about-car-seat-recommendations-for-children
Car crashes are the no. 1 cause of teen deaths and the fast-approaching summer months prove to be the deadliest. In advance of National Youth Traffic Safety Month® in May, The Allstate Foundation and National Organizations for Youth Safety® (NOYS) are partnering with TV star and singer Victoria Justice to encourage young adults to Act Out Loud® for stronger teen driving laws. Justice asks teens to visit Facebook.com/ActOutLoud to create an Act Out Loud Yearbook from now until May 6.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55118-allstate-noys-victoria-justice-act-out-loud-yearbook-youth-traffic-safety
Sixty percent of young adult drivers (16-24) said they have texted while driving, according to a national survey released by the Ad Council. To educate young adult drivers about the dangers of texting while driving, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies, and the Ad Council today revealed new public service advertisements (PSAs) featuring NASCAR driver Kasey Kahne®. The new PSAs are being unveiled today to coincide with the first nationwide Stop the Texts Day, and the start of National Youth Traffic Safety Month.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55966-NASCAR-driver-Kasey-Kahne-and-the-Ad-Council-prevent-texting-and-driving
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INRIX, a leading international provider of traffic information and driver services, today released its sixth Traffic Scorecard Annual Report, which revealed that traffic congestion is back on the rise in 2013 after two consecutive years of declines. In the first three months of this year, traffic congestion is up 4 percent compared to 2012. This suggests that after a tumultuous economic year in 2012, the economy is back on the mend bringing increased traffic congestion.
The uptick in traffic congestion in 2013 follows a 22 percent decrease in 2012. The “stop n go” nature of the results indicate an overall economic climate that has not yet returned to pre-recession levels in many areas, including total jobs and unemployment rates.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61109-inrix-traffic-scorecard-reports-u-s-congestion-on-the-rise
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Volvo Cars presents a unique, complete system solution that makes it possible to integrate self-driving cars into real traffic – with ordinary people in the driver’s seat.
“We are entering uncharted territory in the field of autonomous driving,” says Dr Peter Mertens, Senior Vice President Research and Development of Volvo Car Group. “Taking the exciting step to a public pilot, with the ambition to enable ordinary people to sit behind the wheel in normal traffic on public roads, has never been done before.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443851-volvo-first-self-driving-car-system/
America’s traffic congestion recession is over. Just as the U.S. economy has regained nearly all of the 9 million jobs lost during the downturn, a new report produced by INRIX and the Texas A&M Transportation Institute (TTI) shows that traffic congestion has returned to pre-recession levels.
According to the 2015 Urban Mobility Scorecard, travel delays due to traffic congestion caused drivers to waste more than 3 billion gallons of fuel and kept travelers stuck in their cars for nearly 7 billion extra hours – 42 hours per rush-hour commuter. The total nationwide price tag: $160 billion, or $960 per commuter.
Washington, D.C. tops the list of gridlock-plagued cities, with 82 hours of delay per commuter, followed by Los Angeles (80 hours), San Francisco (78 hours), New York (74 hours), and San Jose (67 hours).
To view the multimedia release go to:
http://www.multivu.com/players/English/7430751-inrix-2015-urban-mobility-scorecard/
As part of National Teen Driver Safety Week, the National Highway Traffic Safety Administration and the Ad Council announced today their first national public service campaign designed to prevent underage drinking and driving. Following the success of iconic campaigns including “Friends Don’t Let Friends Drive Drunk” and “Buzzed Driving is Drunk Driving,” the new public service ads (PSAs) were unveiled this morning by Mark Rosekind, Administrator for the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), at the National Organizations for Youth Safety (NOYS) Teen Safe Driving Summit in Washington, DC.
“One teenage death from drinking and driving is too many,” said NHTSA Administrator Mark Rosekind. “Our goal with this campaign is to raise awareness among teenagers that drinking and driving is one of the worst mistakes they can ever make, with deadly consequences that can’t be undone.”
Motor vehicle crashes are the leading cause of death among teens in America, and almost half of teens killed in crashes are the drivers themselves. Despite a minimum legal drinking age of 21 in all 50 states, almost one-quarter of young drivers involved in fatal traffic crashes had alcohol in their systems according to data from NHTSA.
To view the multimedia release go to:
http://www.multivu.com/players/English/7662551-ad-council-ultimate-party-foul/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
To showcase its vision of a redefined mobility experience, Honda will unveil concepts on urban mobility, artificial intelligence, and robotics at CES 2017 in Las Vegas. Honda will kick off its CES presence with an 11:00 am PST press conference on January 5, 2017 at LVCC, North Hall – 7312. To watch the livestream of the press conference, visit Honda.us/CESPressConference.
From reducing traffic congestion to creating new modes of in-car connectivity, CES attendees will have an opportunity to explore and demo technologies with the potential to make people’s lives better.
To schedule an interview with Honda representatives at CES, contact Jaymie Robinson at jaymie_robinson@hna.honda.com or Rebecca Lee at rebecca@awapr.com. For more information, visit honda.us/CES2017.
To view the multimedia release go to:
http://www.multivu.com/players/English/7988331-honda-ces-cooperative-mobility-ecosystem/
