In time for Earth Day 2011, skateboarding legend Tony Hawk, musicians Ziggy Marley and Michael Franti and comedian Andy Dick, amongst other well know actors, musicians and athletes are raising awareness of the high cost tobacco-related litter takes on our planet. Legacy®, the national public health foundation best known for its truth® youth smoking prevention campaign, is working to call attention to the toxic toll discarded cigarette butts take every day on our already-taxed natural environment.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/legacyforhealth/49116/
Shake Weight, the nation’s most talked about, best-selling and most parodied fitness craze, is the centerpiece of a newly-released independent study that proves the world-famous arm-sculpting device is no laughing matter.
FitnessIQ, marketers of the Shake Weight, today disclosed findings of a scientific study conducted by Dr. Jeffrey M. Willardson, an Associate Biomechanics Professor at Eastern Illinois University (EIU). The study evaluated the effects of incorporating a six-minute Shake Weight routine in the warm-up sessions of three Division I collegiate athletic teams, measuring the device’s impact on performance. The study demonstrated that athletes across all three sports, including baseball, volleyball and soccer, improved reaction time by 10% to 17%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/fitnessiq/50394/
The Bridgestone brand’s passion for performance knows no bounds. That passion drives our engineers to develop products and technologies that provide drivers with performance when it matters most – what we like to call “Performance Moments.”
To convey this message, the Bridgestone brand’s new campaign, titled “Time to Perform,” imagines an environment in which our proprietary technologies transcend the traditional bounds of tires, and we investigate the impact Bridgestone performance attributes could have on professional sports. Of course, we couldn’t do that without the help of some well-known professional athletes and sports celebrities along the way!
To view Multimedia News Release, go to http://www.multivu.com/players/English/53333-bridgestone-super-bowl-ad-xlvi/
In summer 2012, as the world’s elite athletes gather in London, the best of the world’s cultural talent will gather in Edinburgh as they do every year in what is the world’s leading Festival City.
2012 will see Edinburgh’s Festivals attract four million people to view 40,000 performances across more than 300 venues involving over 25,000 artists.
It’s the 65th anniversary of Edinburgh’s emergence as the pre-eminent festival destination; the Edinburgh International Festival, Edinburgh Festival Fringe and Edinburgh International Film Festival began in 1947.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53746-edinburgh-festivals
The 2012 Summer Olympic Games, officially the Games of the XXX Olympiad, also known informally as London 2012, began in London, United Kingdom on 27 July and will continue until 12 August 2012. The first event, the group stages in women's football, began two days earlier, on 25 July. More than 10,000 athletes from 204 National Olympic Committees are expected to participate.
http://en.wikipedia.org/wiki/2012_Summer_Olympics
http://www.dualfit.com - This 5 step plyometric cardio circuit is great for burning a serious amount of calories and developing explosive muscles!
Check out Steve's site for more workouts like this:
- http://www.pfitpfun.com
- http://www.dobcx.com
Training Style:
Pyometrics, also known as jump training or plyos
Tools:
Dumbbells or Barbell, pull up bar or pull down cable/band, and box or bench
Training Tips:
Plyometric training, primarily used for athletes not only improves strength, power and stamina, it burns a serious amount of calories too. Watch the training video to reference ideal pace and intensity so you get the most out of this workout. In this circuit, each plyometric movement is followed by a strength movement to help improve both conditioning and muscle tone all in one workout. Plyometric exercises should be explosive and powerful. Rest should be limited.
Every 25 seconds, or 1.35 million times a year, a young athlete suffers a sports injury severe enough to go to the emergency room, according to a new research report released today by Safe Kids Worldwide.
The report, “Game Changers,” made possible with support from Johnson & Johnson, takes an in-depth look at data from the U.S. Consumer Product Safety Commission’s National Electronic Injury Surveillance System (NEISS) to explore what type of injuries are sidelining young athletes.
The report also revealed that knee injuries account for one in ten sports-related injuries. Knee injuries, specifically tears to the anterior cruciate ligament (ACL), are disproportionately affecting young female athletes, who are up to eight times more likely to have an ACL injury than male athletes.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62822-safe-kids-worldwide-over-1mil-children-sports-related-emergency-visits
Unequal Technologies, the leading provider of customized, concealed sports protection, in a press conference with NFL MVP Kurt Warner, announced plans for a new initiative called Play It Safe that’s aimed at providing education to help make contact sports safer for amateur athletes. The announcement coincided with the ribbon cutting for Unequal’s new 65,000-square-foot headquarters facility in Glen Mills, Pa.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63831-unequal-technologies-play-it-safe-initiative-kurt-warner-for-safer-sports
In a ceremony in New York’s Times Square, Warner Bros. Consumer Products (WBCP) and DC Entertainment officially announced the launch of Superman Hall of Heroes (www.SupermanHallofHeroes.com), an online gift-giving portal that empowers consumers to honor their personal heroes – those who have made a positive impact on their lives or the lives of others. To mark the occasion, an inaugural class of notable heroes from diverse backgrounds was honored, among them, courageous military personnel, forward thinking educational leaders, heroes in public safety and inspirational athletes.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7211651-warner-bros-and-dc-entertainment-launches-superman-hall-of-heroes
On April 8th, a team of scientists, environmental experts and world-class athletes will set sail from Guadeloupe to Marseille on a catamaran.
THEIR MISSION? THE OCEAN.
Biotherm Homme, the number one brand in premium men’s skincare, partners with windsurf champion Florian Jung, marine biologist Dr. Frauke Bagusche and their team as they sail across the Atlantic on a 72-day mission from Guadeloupe to Marseille.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7488351-biotherm-homme-aquapower-expedition/
Back for the 10th Edition is the world's premier freeride mountain bike event, Red Bull Rampage - the contest that puts the “mountain” back in mountain biking. All disciplines of riders including downhill, slopestyle and freeride mountain bike athletes converge on the demanding terrain of Virgin, Utah to compete for glory and bragging rights in one of the biggest tests of skill and guts in the world. The event will be broadcast live and on demand beginning October 16th at 12:30pm ET/9:30am PT exclusively on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
The stage is now set as the best riders from around the globe have arrived in the desert outside Zion National Park to begin practicing their runs. The only things that will separate a rider in the start gate from standing atop the podium 2,000 vertical feet below are the narrow, exposed ridgelines, 70-foot jumps over rocky canyons, and the near vertical drops. But for those who step-up to the challenge of man versus mountain, only one will be crowned king of the hill. Who will it be? Defending champion Andreu Lacondeguy from Spain? Can two-time winner Kyle Strait make it an unprecedented third? Or will regular contender for the Best Trick award, Cameron Zink, see his name listed at the top of the leader board? Watch Saturday to find out!
To view the multimedia release go to:
http://www.multivu.com/players/English/7627331-red-bull-signature-series/
Back for the 10th Edition is the world's premier freeride mountain bike event, Red Bull Rampage - the contest that puts the “mountain” back in mountain biking. All disciplines of riders including downhill, slopestyle and freeride mountain bike athletes converge on the demanding terrain of Virgin, Utah to compete for glory and bragging rights in one of the biggest tests of skill and guts in the world. The event will be broadcast live and on demand beginning October 16th at 12:30pm ET/9:30am PT exclusively on Red Bull TV as part of the Red Bull Signature Series, a collection of the most innovative and progressive events in action sports.
The stage is now set as the best riders from around the globe have arrived in the desert outside Zion National Park to begin practicing their runs. The only things that will separate a rider in the start gate from standing atop the podium 2,000 vertical feet below are the narrow, exposed ridgelines, 70-foot jumps over rocky canyons, and the near vertical drops. But for those who step-up to the challenge of man versus mountain, only one will be crowned king of the hill. Who will it be? Defending champion Andreu Lacondeguy from Spain? Can two-time winner Kyle Strait make it an unprecedented third? Or will regular contender for the Best Trick award, Cameron Zink, see his name listed at the top of the leader board? Watch Friday to find out!
To view the multimedia release go to:
http://www.multivu.com/players/English/7627331-red-bull-signature-series/
