The relative strength of the global hotel sector can be seen as an indicator of a potential turnaround in the economic outlook with the average price of a room around the world rising 4% in 2011, according to the latest Hotels.com® Hotel Price Index™ (HPI®). The continuing strength in corporate travel, in particular, helped to push up demand and room rates, although prices were still generally lower than in 2005.
The HPI looks at prices that people actually paid for their hotel room around the world. Last year, prices fell 2% in Asia year-on-year but rose in all other areas: 8% in the Pacific, 5% in North America, 4% in Latin America, 3% in the Caribbean and 2% in Europe and the Middle East. The overall increase reflected a continuing trend of steady recovery after a 13% tumble in 2009.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53785-hotels
Many Americans can still recall the DieHard TV ad from the mid-70s: a visual of a car parked on a frozen lake. The announcer’s voice over: “International Falls, Minn. A car sits on a frozen lake through January, February and March. Then in April – it started. Thanks to a DieHard.”
Today, more than 35 years later, the DieHard® brand unveiled an updated version of the iconic ad. The new TV spot will debut as the first-ever television commercial for DieHard alkaline batteries. Celebrating 45 years as America’s most trusted auto battery brand,DieHard batteries now deliver the power and superior performance customers expect from the brand with a full line of alkaline batteries for household devices.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55412-sears-diehard-remakes-frozen-lake-commercial-alkaline-batteries
Today, the all-new MICHELIN® Defender™ tire, the greatest standard passenger car tire the company has ever made, hits the North American market, just in time for spring driving season. Offering a 90,000 mile warranty, increased safety and greater levels of fuel-efficiency than the previous generation, the MICHELIN® Defender™ tire marks a significant breakthrough for the standard passenger car tire segment.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55497-michelin-north-america-launches-the-defender-tire-90000-miles-saves-fuel
Two decades after the original Nissan Altima revolutionized the traditional mid-size sedan segment in North America, Nissan's best-selling vehicle is about to shake up the category all over again. Making its world debut at the New York International Auto Show, the 2013 Nissan Altima is once again poised to become the new benchmark in the hotly contested segment when it goes on sale at Nissan retailers nationwide this summer.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55113-nissan-altima-2013-mid-size-sedan-leads-class-in-style-fuel-economy-performance-innovation
Teva Respiratory and the Asthma and Allergy Foundation of America (AAFA) announced today the launch of a national awareness campaign - Ditch the Drip, Get Serious about Nasal Allergies - aimed at raising awareness of the seriousness of seasonal and year-round allergies and the need for people living with nasal allergies to adequately prepare for their peak allergy seasons. The program features two-time Olympic volleyball gold medalist and seasonal allergy sufferer Misty May-Treanor. Misty is speaking up for the first time about the impact her nasal allergies have had on both her career and personal life, as she prepares to compete in the 2012 Summer Olympic Games in London. For more information on the Ditch the Drip program, Misty's experience with allergies and to view an important public service announcement (PSA), visit www.DitchtheDrip.com.
To view Multimedia News Release, go to http://www.multivu.com/players/English/54675-ditch-the-drip-get-serious-about-nasal-allergies/
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Saving lives by providing incentives for routine medical screenings for its U.S. employees, establishing the first charitable nonpublic foundation by a multinational company in China, building homes for underprivileged families in Latin America and conserving energy around the world were among the key efforts by Amway employees and distributors to make the world a better place.
These and dozens of other examples of commitment to corporate responsibility and environmental stewardship are highlighted in the 2011 Amway Global Corporate Citizenship Report published today.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55861-amway-2011-global-report-nutrilite-little-bits-micronutrients-zambia-china
505 Games, a global publisher of video games, and independent game developer Rebellion today announced that Sniper Elite V2 has shipped to North American retail outlets. A reboot of Rebellion’s acclaimed Sniper Elite from 2005, Sniper Elite V2 is a third-person tactical shooter set in the dying days of World War II. Players take on the role of undercover American OSS agent Karl Fairburne who must stalk enemy prey across key historical locations throughout Berlin and attempt to unravel the mysteries and dangers of the German V-2 rocket program before it falls into the hands of Stalin’s Red Army.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55729-505-games-rebellion-north-america-release-sniper-elite-v2
A growing number of U.S. consumers are taking to their kitchens to cook more frequently, and trying new and more nutritious foods, in an effort to reduce food bills and perhaps their waistlines. These findings are among the results of a recent DuPont™ Teflon® brand Be Cook Aware consumer survey, conducted to understand how the past year’s trends have impacted America’s cooking and eating behaviors at home.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55967-dupont-teflon-be-cook-aware-national-survey
Hanes®, the company that introduced Tagless undershirts to the market in 2002, has gone Tagless once again – this time across all lines of its men’s underwear bottoms. America’s No. 1 men’s underwear brand launched a new marketing campaign to support the new Tagless underwear, including new television advertising spots on high-profile entertainment and sports programming.
For more than 20 years, basketball legend Michael Jordan has been the face of Hanes men’s underwear. In the latest Tagless ad campaign, Hanes shows how annoying uncomfortable tags can be by bringing them to life and giving them the same annoying traits of people who drive others crazy. Jordan is shown rescuing men from the personified “annoying tag” in different scenarios.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55948-hanes-goes-tagless-across-all-men-s-underwear
As part of its continued dedication to lead the hospitality industry in customer care, Best Western International is rolling out its “I Care Clean” program throughout 2012 that will bring advanced cleaning technologies used in hospitals, such as UV wands and black lights, to the more than 2,100 Best Western hotels in North America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56474-best-western-hotels-i-care-clean-advanced-cleaning-technology
Nine West, the go-to destination for fashionistas, has teamed up with Kelly Cutrone, newly appointed brand Ambassador of Culture and Noise, CEO and Founder of public relations firm People’s Revolution, New York Times Best Selling author, judge on America’s Next Top Model and widely recognized TV personality, and Elizabeth Arden Red Door Spa to support young women through the power of transformation.
Taking into consideration the current economic environment and using the formidable social media platform of Facebook, Nine West created the You’ve Been Prom’d program as a way to give back to the community and offer one lucky high school a prom experience of a lifetime. Contestants entered to win a full prom makeover from Kelly Cutrone with some surprises along the way.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56326-nine-west-kelly-cutrone-elizabeth-arden-red-door-spa-prom-makeover-hs-girl
