Chocoladefabriken Lindt & Sprüngli (Schweiz) AG and Jungfrau Railway Holding AG are teaming up. LINDT is making a trip on the Jungfrau Railway, 3,454 meters above sea level, into a sweet experience with Swiss Chocolate Heaven. The themed chocolate shop was officially opened today by none other than LINDT brand ambassador Roger Federer. The highlight was a tennis exhibition match between him and ski racing star Lindsey Vonn on the Aletsch Glacier overlooking the Sphinx.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400585-roger-federer-lindt-Jungfraujoch-lindsey-vonn
Since the beginning of the year French Open champion Maria Sharapova has been competing for titles on the tennis tour. Before she left to start the new season, the Porsche brand ambassador did a few laps in a Porsche 911 Turbo S – and unveiled her formula for success.
Break of dawn in Los Angeles: The beach is still deserted at that time. Only Maria Sharapova is already on her feet, ready for her daily workout. Fitness is not the only key to her success. The tennis ace emphasizes mental strength. "As long as you put in all your power, your faith and your creativity, you can win every match", she says in a recent video for Porsche.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7446051-porsche-sharapova-key-success/
On Saturday May 30th at the French Tennis Open, the Beijing Municipal Commission of Tourism Development unveiled its first tourism package, “Enjoy the China Open, Visit Beijing”, or how to combine sport and visits to the cultural sites of Beijing. This comprehensive package includes three days of guided visits to the city’s most beautiful tourist sites, as well as three days to experience the China Open, featuring the world’s top players. With a host of options, the package will meet the needs of sports fans and cultural travel enthusiasts alike.
This exclusive package comprises a joint offer by the Beijing Municipal Commission of Tourism Development and the China Open. It will include several visits to key tourist attractions in the city, such as Tiananmen Square, the Forbidden City and even the Great Wall of China. At the same time, travellers will also be able to take advantage of 3 days courtside, at the China Open, a WTA premier mandatory event and an ATP 500 event, which is the biggest international competition in Asia.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7535351-visit-beijing-tourism-china-open/
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The ATP this week launches a new global promotional campaign as the 2013 ATP World Tour season begins with tournaments in Chennai, Doha and Brisbane. The campaign, which uses the tagline “BEAT THIS”, showcases the world-class entertainment and drama produced by the world’s finest athletes on the greatest stages across the ATP World Tour.
The multi-million dollar campaign features established global stars such as Novak Djokovic, Roger Federer, Andy Murray and Rafael Nadal, as well as the next generation, including the likes of Milos Raonic and Kei Nishikori.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58667-ATP-world-tour-global-promotional-campaign
Dead Rising 2: Tape It Or Die - Killing Zombies is fun. Every Dead Rising veteran knows this. Dead Rising 2 let\'s you kill zombies, with your mates, in style.
Tape it or die! In Dead Rising 2, tape together items to make hybrid weapons, such as the \'Portamower\' (a broom and lawnmower) and maximise your zombie killing potential. Still don\'t get it? Let Dead Rising experts Mike & Jeff show you the way with \'Satan\'s Balls\', where tennis meets fire!
Dead Rising 2: Tape it or die. Check out the action here: http://www.tapeitordie.com
Premium chocolate manufacturer Lindt USA today announces the launch of their new TV advertisement featuring Lindt Global Brand Ambassador and Swiss tennis star Roger Federer. The new TV spot “Airport,” created by agency of record Gotham Inc., is a humorous look into the life of Federer and the irresistible nature of Lindt’s smooth melting Lindor Truffles. Lindt is also unveiling a special partnership with the Roger Federer Foundation (RFF) that will help raise awareness and funds for the non-profit in conjunction with the Grand Slam tournament in New York.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lindt/45933/
Tennis legend, philanthropist, and Longines Ambassador of Elegance Stefanie Graf joined the Swiss watch company Longines and Tourneau on January 24th, 2012, at Tourneau’s flagship location in New York City for a special ribbon cutting ceremony to unveil Longines’ brand new shop within Tourneau. The generous-sized space will exclusively showcase Longines watches, providing the client with an extensive range of Longines product in an atmosphere that reflects the brand’s elegant style.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54231-longines-tourneau-stefanie-graf-nyc
From January 25-27 more than 4,000 college and high school basketball coaches across the United States will be making much more than just a fashion statement when they sport tennis shoes with their suits during the 10th annual Suits and Sneakers weekend.
Suits and Sneakers weekend is an annual event coordinated by the Coaches vs. Cancer program, a nationwide collaboration between the American Cancer Society and the National Association of Basketball Coaches. The Coaches vs. Cancer program empowers basketball and other athletic coaches to save lives from cancer by leveraging their community leadership to raise awareness and funds for the American Cancer Society.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59447-american-cancer-society-10th-annual-suits-and-sneakers-weekend
Back App proven to improve back pain and prevent office workers from falling victim to Sitting Disease, is a chair that is very different from all others.
Back pain is a modern epidemic, with recent high profile victims including UK Prime Minister David Cameron, model Jodie Kidd and tennis ace Andy Murray.
With 80% of people experiencing some form of back pain in their lifetime and the rise of tablet computers creating a generation hunched over screens - dubbed the ‘iPosture’ generation – the Back App is more relevant than ever in the effort to combat Sitting Disease which, in addition to back pain, has been linked to cardiovascular illness and cancer.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/51361-back-app-guarantee-improved-back-pain