Toyo Tire U.S.A. Corp. has brought year-round versatility and winter-weather safety together in one with Toyo® Celsius®, the revolutionary new variable-conditions tire. Toyo Tires® created the new segment called “Variable-Conditions” in order to define the unique capabilities of this product.
Built for the varying road conditions that drivers may face, Celsius picks up where all-season tires fall short. It provides better ice and snow traction than a typical all-season tire, yet offers the convenience of year-round use and a 60,000-mile treadwear warranty*. For vehicle owners, this means year-round versatility plus winter-weather safety… all in one tire.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7569251-las-vegas-2015-sema-show-autotrader/
When the designers for the Scion C-HR Concept began their research, they were told by young urban creative customers, “Polarizing is ok. Boring is not.” That sentiment was evident today as the Scion C-HR Concept had its World Debut at the Los Angeles Auto Show.
With an iconic design that also incorporates functionality and sporty performance, the Scion C-HR Concept is much like Scion’s customer in that it strives to stand out from the crowd.
“Scion is known for doing things differently, and maybe even being a little weird,” said Scion Vice President Andrew Gilleland. “This C-HR Concept embraces that idea and wears it like a badge of honor. We couldn’t be more excited to add the production version to our line-up.”
The C-HR Concept is named for its Compact size and High Ride height. With four doors and a hatch for supreme functionality, it’s the perfect vehicle for “yuccies,” the young urban creatives who inspired the design.
To view the multimedia release go to:
http://www.multivu.com/players/English/7697651-los-angeles-auto-show-laas-2015/
Holiday car thieves had their busiest day in 2014 on, ironically, Labor Day, stealing 2,200 vehicles according to new data released today by the National Insurance Crime Bureau (NICB). NICB’s 2014 Annual Holiday Vehicle Theft Report analyzes data from the National Crime Information Center (NCIC), which showed a total of 695,246 vehicle thefts for the year.
After Labor Day, New Year’s Day was the next most active holiday with 2,011 thefts. Halloween came in third with 2,010 thefts followed by Memorial Day with 1,933 thefts. Independence Day rounds out the top five holidays for 2014 with 1,877 thefts.
The holidays with the fewest thefts in 2014 were Christmas Day with 1,225 thefts and Thanksgiving with 1,384 thefts.
To view the multimedia release go to:
http://www.multivu.com/players/English/7523155-nicb-holiday-vehicle-theft-report/
With just days to go before Black Friday and Cyber Monday – the busiest online shopping days of the Christmas season – Sweden’s Volvo Cars has unveiled a brand new way to take some of the hassle out Christmas shopping.
The premium car maker has launched the world’s first commercially available in-car delivery service by teaming up with PostNord, the Nordic region’s leading communication and logistics supplier, Lekmer.com, the leading Nordic online toy and baby goods store, and Mat.se, a Swedish online grocery retailer, to have Christmas toys, gifts, food and drinks delivered to its cars.
Volvo In-car Delivery promises to bring some of the cheer back to Christmas by eradicating the more unpleasant aspects of seasonal shopping such as a desperate search for parking space in a busy city centre, crowds of stressed people and the disappointment of missed deliveries.
The Volvo In-car Delivery works by means of a digital key, which is used to gain one-time access to your vehicle. Owners simply order the goods online, receive a notification that the goods have been delivered and then just drive home with them.
To view the multimedia release go to:
http://www.multivu.com/players/English/7698551-volvo-roam-delivery/
Mighty, motorized micros! Playmates Toys announced today the launch of T-Sprints, an innovative new figure and wheels play pattern that goes beyond traditional vehicle play, available first at Toys“R”Us® stores nationwide for the month of December, and rolling out to additional retailers beginning in January. The highly stylized figures, which capture the personalities of the Teenage Mutant Ninja Turtles, each come with a different vehicle and feature a unique flywheel so kids can rev and send them sprinting into action.
“As the company behind the popular Teenage Mutant Ninja Turtles toy line for decades, Playmates Toys continually strives to develop innovative new play patterns which allow fans to experience their favorite characters in unique and entertaining ways,” said Karl Aaronian, Senior Vice President of Marketing, Playmates Toys. “The T-Sprints collection offers fans a humorous, unique new experience, bringing the personalities of each Turtle to life in whole new way.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7404458-playmates-toys-t-sprints-toys-r-us-tmnt/
More than 33 years after the popular American TV show Knight Rider showed David ‘The Hoff’ Hasselhoff talking to his car KITT, Volvo and Microsoft are launching a wearable-enabled voice control system.
Volvo owners will be able to talk to their car via their Microsoft Band 2, allowing them to instruct their vehicle to perform tasks including, setting the navigation, starting the heater, locking the doors, flashing the lights or sounding the horn via Volvo’s mobile app Volvo on Call and the connected wearable device.
In November 2015 Volvo and Microsoft announced their high-profile collaboration with the first automotive application of HoloLens technology. HoloLens is the world’s first fully untethered holographic computer, which could be used in future to redefine how customers first encounter, explore and even buy car. Now the two companies are delivering remote voice control for Volvo cars via the Microsoft Band 2 as another proof-point in their ambition to jointly develop next generation automotive technologies.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7717752-volvo-cars-microsoft-enable-people-to-talk/
The vehicles deemed the 16 Best Family Cars of 2016 were announced today by Kelley Blue Book, www.kbb.com, the only vehicle valuation and information source trusted and relied upon by both consumers and the automotive industry. After extensive testing and evaluation, with a keen focus on safety, comfort, convenience, spaciousness for both passengers and cargo, and fit of various rear-facing and forward-facing child safety car seats, the KBB.com expert editors recommend their choices for a diverse group of vehicles that best meet the needs of today’s modern families.
“For two weeks’ time we drove, lived-with, folded-down-seats-of, paired-phones-to and installed-baby-seats-in each and every one of the contenders,” said Jack R. Nerad, executive editorial director and executive market analyst of Kelley Blue Book’s KBB.com. “We loaded cargo, contorted ourselves into third rows, watched movies on rear-seat screens, toted rowing teams to marinas – in short, we did everything that you and your family might do with a vehicle day-to-day. And we did all this with a certain sense of what a family needs and wants, since many of our testers are simultaneously parents of kids ranging from mid-twenties to newborn. So this wasn’t just a cursory exercise, but instead it drew heavily upon our family-car experiences, needs and wants.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7748351-kelley-blue-book-best-family-cars-2016/
Aurora Flight Sciences announced today that the Defense Advanced Research Projects Agency (DARPA) has awarded the company the prime contract for Phase 2 of the Agency’s Vertical Takeoff and Landing Experimental Plane (VTOL X-Plane) program.
VTOL X-Plane seeks to develop a technology demonstrator that could:
• Achieve a top sustained flight speed of 300 kt-400 kt
• Raise aircraft hover efficiency from 60 percent to at least 75 percent
• Present a more favorable cruise lift-to-drag ratio of at least 10, up from 5-6
• Carry a useful load of at least 40 percent of the vehicle’s projected gross weight of 10,000-12,000 pounds
The Aurora team’s design for its unmanned aircraft, named LightningStrike, seeks to provide an approximately 50-percent increase in speed over existing VTOL aircraft designed for comparable mission applications.
To view the multimedia release go to:
http://www.multivu.com/players/English/7617851-aurora-flight-sciences-vtol-xplane-darpa/
The Big Apple today is playing host to the world debut of the all-new 2017 Kia Cadenza at the New York International Auto Show. The stunningly beautiful Cadenza improves upon all the elements that made its predecessor an award-winning success, boasting a precisely crafted cabin, cutting edge technology for connectivity and driver assistance, a stronger body structure, and powertrain enhancements for a more premium experience behind the wheel.
“The new Cadenza adds an extra dose of excitement to the large-car segment with its striking, aggressively handsome looks and premium refinements,” said Orth Hedrick, vice president of product planning, Kia Motors America. “Everything you see and touch in the Cadenza’s cabin has been improved, but it’s underneath where the Cadenza truly shines with a stiffer and lighter chassis, eight-speed transmission and vastly improved driving dynamics.”
The second-generation Cadenza is set to go on-sale in late 2016, and pricing will be announced closer to the vehicle’s launch date.
To view the multimedia release go to:
http://www.multivu.com/players/English/7731856-2017-kia-cadenza-nyias/
Hyundai Motor America today unveiled the Ioniq Hybrid, Plug-in Hybrid, and Electric models for the U.S. market at the New York International Auto Show. The Ioniq eco-focused vehicle is the first in the world to offer three distinct electrified powertrains on a single, dedicated vehicle platform. Hyundai’s approach for the Ioniq line delivers an uncompromising design and driving experience coupled with the latest in safety and convenience technologies, making it an appealing choice for a wide range of buyers. The Hyundai Ioniq is an important milestone in Hyundai’s global sustainability strategy.
“Ioniq will attract an entirely new group of eco- and efficiency-oriented buyers in the U.S. market,” said Mike O’Brien, vice president of Corporate and Product Planning, Hyundai Motor America. “With outstanding powertrain flexibility, design, connectivity, and advanced technologies, Ioniq meets the needs of a large and growing group of buyers needing a highly efficient, low-emissions vehicle without compromise to their daily lifestyles.”
The driving experience inside Ioniq is enhanced through state-of-the art connectivity features like Apple CarPlay® and Android Auto®, as well as wireless charging of smartphones. Even more, the 7-inch TFT instrument cluster displays all key driver information with outstanding resolution. Ioniq also offers the very latest in advanced safety, including Automatic Emergency Braking with Pedestrian Detection, Lane Departure Warning, Blind Spot Detection, Rear Cross-Traffic Alert and Smart Cruise Control, for high levels of both active and passive vehicle safety.
To view the multimedia release go to:
http://www.multivu.com/players/English/7506053-hyundai-ioniq-model-debut-nyias/
Three out of seven large pickup trucks evaluated by the Insurance Institute for Highway Safety in a new round of crash tests earn an acceptable or higher rating for occupant protection in a small overlap front crash.
IIHS evaluated two body styles of each 2016 model-year pickup — crew cab and extended cab. Crew cabs have four full doors and two full rows of seating. Extended cabs have two full front doors, two smaller rear doors and compact second-row seats.
IIHS last year decided it would test the two most popular variants of large pickups instead of just one after discovering that the Ford F-150 extended cab lacked structural countermeasures that helped the crew cab earn the top rating of good in the small overlap test. The test replicates what happens when a vehicle runs off the road and hits a tree or pole or clips another vehicle that has crossed the center line.
Ford improved the 2016 model F-150 SuperCab to clinch a good rating in the small overlap crash test, up from the 2015 model’s marginal rating. The F-150 is the only large pickup in the latest test group to earn the Institute’s top rating in the test. It joins the F-150 SuperCrew in earning a 2016 TOP SAFETY PICK award when equipped with Ford’s optional basic-rated forward collision warning system.
Vehicles that earn a basic rating for front crash prevention plus good ratings in the small overlap front, moderate overlap front, side, roof strength and head restraint evaluations qualify for TOP SAFETY PICK. To qualify for 2016 TOP SAFETY PICK+, a vehicle must earn good ratings in the five crashworthiness tests and an advanced or superior rating for front crash prevention.
Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
