Sometimes, style and technology come together to create a product that is both beautiful and intelligent. Inspired by the all-new 2013 Lexus ES, which blends advanced technology and style, Lexus has curated eight start-up products that are currently seeking funding to move into production. Each product embodies the intersection of high-tech and high-style. The goal is to make four of those ideas a reality.
Beginning today and continuing each week for four weeks, the “Lexus Ignition” Facebook application will match up two products and ask the digital community to vote for its favorite. The winner of each week’s popular vote will receive up to $25,000 in funding from Lexus. In total, Lexus will provide up to $100,000 in funding to four fan favorites in the head-to-head competition built entirely upon the brand’s social media channels.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58199-introducing-lexus-ignition
Lexus just added a new layer to its compelling 2013 ES marketing campaign with an advertisement that, like the entirely new ES, merges next-generation technologies with stunning visuals. The result is a never-before-seen convergence of print and digital advertising. Starting today, readers can bring an ES print ad (found in the Oct. 15 issue of Sports Illustrated magazine) to life by simply placing the ad over the screen of an iPad® while running the Lexus-created video found in this week’s iPad edition of Sports Illustrated or at Lexus.com/stunning. With a single touch, users will see a static Lexus ad take off for a stunning test drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58391-lexus-sports-illustrated-ad-style-technology-together-like-never-before
Generations of the Lexus LS have inspired an entire industry through visionary innovation, craftsmanship and design. And now the flagship not only has a new face, but has more than 3,000 new parts. The LS line-up also includes the first-ever LS F SPORT, and a marketing campaign to highlight the thrilling, exclusive lifestyle LS drivers live. The LS campaign caps off a successful year of launches showcasing the brand’s bold new face and attitude for the future.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58825-lexus-ls-2013-marketing-campaign
CHI & Partners announce the launch of ‘Swarm’, the second project in the Lexus ‘Amazing in Motion’ global brand campaign series.
‘Swarm’ is the result of a creative and innovative collaboration between Lexus, Director Sam Brown of Rogue Films and KMel Robotics. ‘Swarm’ takes existing quadrotor technology out of its typical engineering environment and moves it into real world settings and locations. The result is a playful story of quads exploring the city at night while we sleep.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64149-lexus-launches-swarm-amazing-in-motion
http://www.osv.ltd.uk/lexus.php
Historically, the SUV and hybrid crowd have gotten along about as well
as cesium and water. The two factions have fought over environmental
resources since day one -- the SUV set defending their entitlement to
gulp down fossil fuel while trampling vegetation, and the hybrid lot
doing their best to conserve the environment and reduce petrol
use...See More http://www.osv.ltd.uk/lexus.php
http://www.osv.ltd.uk/lexus.php
What to make of the Lexus CT200h? On the outside it looks like some
tuner inspired by The Fast and Furious movie series, but under the
sheet metal, it has mechanical bits designed to make a Greenpeacer
swoon. It's quite the contradiction. With the CT200h, Lexus is hoping
to fill a gap that no one knew existed...See More
http://www.osv.ltd.uk/lexus.php
http://www.osv.ltd.uk/lexus.php What to make of the Lexus CT200h? On the outside it looks like some tuner inspired by The Fast and Furious movie series, but under the sheet metal, it has mechanical bits designed to make a Greenpeacer swoon. It's quite the contradiction. With the CT200h, Lexus is hoping to fill a gap that no one knew existed...See More http://www.osv.ltd.uk/lexus.php
http://www.osv.ltd.uk/lexus.php Historically, the SUV and hybrid crowd have gotten along about as well as cesium and water. The two factions have fought over environmental resources since day one -- the SUV set defending their entitlement to gulp down fossil fuel while trampling vegetation, and the hybrid lot doing their best to conserve the environment and reduce petrol use...See More http://www.osv.ltd.uk/lexus.php
To announce the first-ever RC 350 sport coupe and RC F performance coupe, Lexus today launches a comprehensive marketing campaign that showcases the vehicles across a variety of media platforms. The RC/RC F marketing campaign mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7341251-lexus-rc-350-sport-coupe-rc-f-performance-coupe/
Call it a homecoming.
When Toyota introduced Lexus to the U.S. market in 1989, the Georgetown, Ky., plant – its first stand-alone vehicle manufacturing facility in America – was just in its second year of producing the Camry.
Fast forward 26 years and that same plant is celebrating the start of U.S. Lexus production. Today at a ceremony fit for a luxury brand king, the first-ever U.S.-produced ES 350 was unveiled before several thousand proud team members in Georgetown. And, just like a newborn foal at the nearby horse farms in Central Kentucky, the newcomer was brought into the world with plenty of TLC and hope for a bright future.
“This is really a proud moment for us and brings us full circle,” said Wil James, president, Toyota Motor Manufacturing, Kentucky, Inc. “To be the first wholly owned plant, building the number one best-selling car in America, the Camry, for 13 years in a row, and then to be selected to build the first Lexus is truly a tribute to our team members.”
For the past two and a half years, the Kentucky plant – Toyota’s largest in North America – has been gearing up to make the ES 350, Lexus’ best-selling sedan in the U.S. In all, $360 million was invested toward a new dedicated assembly line, adding 750 new jobs. Total capacity for the new line will be 50,000 vehicles.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655351-lexus-kentucky-plant-es-350/
Lexus’ latest innovation in its pursuit of perfection isn’t a new vehicle. It’s an idea…the idea that a car that will never have an accident may be possible. The automaker is using the world’s most advanced driving simulator to enable its engineers to design technology that will help make driving safer.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lexus/46610/
The launch of the fall television season is underway and with it, the influx of commercial interruptions. Lexus is offering an alternative to the traditional 30-minute sitcom with the debut of its fourth season of L Studio. The popular broadband channel, which has delivered such award-winning entertainment as “Web Therapy” and “Puppy Love,” is now partnering with Academy Award-winning screenwriter Diablo Cody (“Juno”) to debut her Web series “Red Band Trailer.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/52359-lexus-l-studio-diablo-cody-red-band-trailer-celebrity-interviews
