At Entertainment Weekly’s Con-X fan festival at Comic-Con, July 21-24, Schick Hydro is introducing larger-than-life Robot Razor, the superhero razor ready to dive into the fanfare and smooth out the many irritations that often damper fan experiences.
“Up until now, we’ve only seen Robot Razor in digital form in an epic battle against a regular lube strip in a showdown,” said Anastasia Tobias, Schick Hydro Senior Brand Manager, Edgewell Personal Care. “Now, we’re excited to bring his powers to real-life situations for fans at EW’s Con-X -- making Schick Hydro the brand that doesn’t just mean a smooth shave, but a smooth experience.”
In anticipation of the arrival of Robot Razor in San Diego, Schick Hydro is launching their #HydroRescue social campaign a few weeks prior. On July 7, from 9am – 9pm EST, guys are encouraged to tweet some of life’s funniest irritations with #HydroRescue and #Contest for a chance to win the Grand Prize trip to San Diego with a friend, meet actor Zachary Quinto, and enjoy VIP treatment at the Schick Hydro Super Shave Shop and Hydration Station at EW’s Con-X.
To view the multimedia release go to:
http://www.multivu.com/players/English/7867651-schick-hydro-robot-razor-con-x/
Cision, a leading global media intelligence and communications solution provider and portfolio company of GTCR, announced that Kevin Akeroyd has been named global chief executive officer (CEO), effective today. Akeroyd succeeds Peter Granat, who established the company’s position as a global public relations and marketing cloud leader, and will transition to chairman of the Cision Board of Directors.
Akeroyd has more than 25 years of experience in reshaping modern digital, social and mobile marketing globally. Most recently he was general manager and senior vice president at Oracle Marketing Cloud where he orchestrated and executed the industry’s most prolific acquisition strategy, including Marketing Automation, Omni-Channel Campaign Management, Web Personalization, Content Marketing, DMP, Mobile Marketing, Data, and X-Device Orchestration. Under Akeroyd’s leadership, Oracle went from a non-entity to the #2 player in the entire industry in under three years, growing the business in 29 countries globally, and boasting the highest organic growth rate of all the major Marketing Cloud providers rate three years running. Integrating the solutions and the go-to-market, Akeroyd and Oracle created the Enterprise Marketing Platform category and have led it from the onset.
To view the multimedia release go to:
http://www.multivu.com/players/English/7896951-cision-kevin-akeroyd-new-global-ceo/
Selecting the perfect luxe holiday gift for loved ones can sometimes be challenging. This season, Robb Report Editor in Chief, Brett Anderson, suggests looking to brands that have helped shape the trajectory of luxury – those that have withstood the test of time, yet continue to remain both modern and relevant to today’s discerning consumer.
To view the multimedia release go to:
http://www.multivu.com/players/English/7945751-hennessy-x-o-holiday-list/
Habanos, S.A together with its exclusive Asia Pacific distributor “The Pacific Cigar Co, LTD” launches Trinidad La Trova (52 ring gauge x 166mm length), an innovative and exclusive production designed especially for the “La Casa del Habano” network of specialist stores.
Trinidad La Trova (52 ring gauge x 166mm length) is made "Totalmente a Mano con Tripa Larga" - Totally Handmade with Long Filler - and their leaves are specially selected from the Vuelta Abajo* region in Pinar del Río*, Cuba*, the best land in the world for growing tobacco. To manufacture this product, expert Cuban torcedores –cigar rollers– work painstakingly to create a meticulous and exquisite cigar that meets the expectations of the most discerning and demanding Habanos smokers.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8223951-trinidad-la-trova-habanos-presentation/
Hennessy, the world’s best-selling Cognac, is proud to release an epic short film by legendary director Ridley Scott, who visualizes the odyssey experienced in every sip of Hennessy X.O. The campaign was created by advertising agency DDB Paris, creative partner of Hennessy. The luxury spirits brand also announced that a 60-second version of “The Seven Worlds” will air during a commercial break for the 91st Oscars® telecast on February 24, 2019, amplifying the cinematic flair of the campaign on one of Hollywood’s most celebrated nights.
Complementing the idea that “Each drop of Hennessy X.O. is an Odyssey,” the Oscar® nominated director of The Martian and Gladiator, as well as cult films Alien and Blade Runner, creates a visual journey that explores the blend’s seven flavor profiles in a surreal, sensorial and immersive narrative. The film is a creative interpretation of each of the seven tasting notes, described by Hennessy’s Comité de Dégustation as illustrations of Hennessy X.O’s taste and feel: Sweet Notes, Rising Heat, Spicy Edge, Flowing Flame, Chocolate Lull, Wood Crunches; culminating in Infinite Echo.
To view the multimedia release go to:
https://www.multivu.com/players/English/8494651-hennessy-ridley-scott-the-seven-worlds-short-film/
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