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Aprilia USA, the North American subsidiary of the Piaggio Group’s Aprilia brand, the Italian motorcycle manufacturer with more racing championships than any other European brand, is taking American moto enthusiasts for a memorable ride – both virtually and in real time. The company is launching a national multi-media campaign that invites riders to get more familiar with the brand and its award-winning sportbikes through real customer experiences, online trivia with user rewards, action-packed videos, an infographic featuring company “firsts” and other race wins, and a test ride tour featuring the new Aprilia Tuono V4 APRC, the fastest naked sportbike in its category. The campaign debuts with a new microsite, www.apriliamasters.com and Facebook app at www.facebook.com/ApriliaAmericas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55177-aprilia-usa-marketing-campaign-connects-riders-with-brand-heart-soul-dna
They’ve been dubbed the “Sandwich Generation”–middle-aged people caring for aging parents while still taking care of their own children. Pulled in many directions, these family jugglers are at risk for stress, depression and other health problems. Older adults are the fastest growing segment of the U.S. population; 10,000 people turn 65 every day. This will continue for nearly 20 years, and that means more and more people will find themselves aiding their aging parents.
Throughout November, which is National Family Caregiver Month, BeSmartBeWell.com sheds light on the challenges of caregiving and the particular issues facing the Sandwich Generation. At BeSmartBeWell.com, siblings Chris and Ann share their story of juggling jobs, family and caring for elderly parents.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/caregivingparents/50827/
LG Mobile today announced that 16 year-old Austin Wierschke from Rhinelander, WI is the winner of the fifth-annual LG U.S. National Texting Championship. LG originated the first-ever nationwide texting competition in 2007 and has returned each year with additional prizes and challenges. After out-texting the best in the U.S. with his ultimate speed and dexterity, Austin was presented with a check for $50,000 by actress and avid texter, Ashley Tisdale (High School Musical, Hellcats) and was named the 2011 LG U.S. National Texting Champion.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52503-lg-u-s-national-texting-championship
The residents of São Paulo, Brazil, were introduced to the bold Southwestern flavors of Chili’s® Grill & Bar last month when the Dallas-based brand opened its first restaurant in one of South America’s fastest growing countries. The newest emerging world market to welcome Chili’s, in turn introduced the brand’s culinary team to Picahna, a prime cut of top sirloin popular in the churrascarias of Southern Brazil, and Caipirinhas, the country’s national cocktail made with a blend of fresh limes, sugar and cachaça – a Brazilian spirit made from sugarcane.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52254-chilis-restaurant-opening-san-paulo-brazil-urban-center-moema
Shell and Cosan today launched a multi-billion dollar joint venture that will become a leading producer of the low-carbon biofuel, ethanol made from sugar cane. Named Raízen, this major retail and commercial fuels company will operate in Brazil, one of the world's fastest-growing markets.
In one of the biggest biofuels deals to date, Shell is combining its extensive retail experience, global network and research in advanced biofuels with Cosan's technical knowledge of producing biofuels on a large scale. Raízen will produce and sell over 2 billion litres a year of the lowest-carbon biofuel commercially available - ethanol made from Brazilian sugar cane.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/shell/48921/
It was "standing room only" at Six Flags Great Adventure's premiere of the highly-anticipated, new, stand-up thrill coaster, GREEN LANTERN, based on the DC Comics' Super Hero. Standing 15 stories tall and reaching speeds of 63 mph, GREEN LANTERN ranks among the tallest and fastest roller coasters of its kind anywhere in the world.
Members of the media, roller coaster enthusiasts and families from Children's Miracle Network were on-hand for the launch of this epic thrill ride, which features more than three-quarters of a mile of twisting, green steel. GREEN LANTERN is open exclusively to season pass holders now through May 22 and opens to the general public May 25.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/49446/
At the Goody\\\\\\\'s Fast Relief 500 at Martinsville Speedway in Virginia, the friendly rivalry between racing legend and Goody\\\'s spokesman Richard Petty, and country music superstar and BC Powder spokesman Trace Adkins, got serious for two very good causes. Victory Junction, chosen by Petty, and Adkins\\\\\\\' chosen charity, Wounded Warrior Project, each received a donation of $50K from the powder brand they represent. Last year, BC and Goody\\\\\\\'s launched their joint Pick A Powder Campaign (www.pickapowder.com) to see which powder is the fastest at getting rid of pain. While the rivalry led by their respective spokesmen remains neck and neck, today\\\\\\\'s truce resulted in a total donation of $100,000.
