Recent events in the Gulf Coast have highlighted the importance of protecting the nation’s waterways. As many Americans feel compelled to support clean-up efforts, the Recreational Boating & Fishing Foundation (RBFF), a non-profit organization that encourages participation in boating and fishing, wants to encourage people to take part in conserving all U.S. aquatic resources. RBFF encourages media interested in supporting this message to run the Take Me Fishing public service announcement on “Conservation through Participation.”
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LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and well-known fashion enthusiasts Victoria Beckham and Eva Longoria Parker teamed up for an exclusive
The Advertising Council, in partnership with the U.S. Environmental Protection Agency (EPA), announced today the launch of a new series of public service advertisements (PSAs) designed to inform parents of children living with asthma that serious asthma attacks can be prevented and to motivate them to learn how to take preventative action.
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LG Electronics MobileComm U.S.A, Inc. (LG Mobile Phones) and box office hit Iron Man 2 joined forces last night to celebrate the release of LG's first Android handset, LG Ally. The event showcased the new LG Ally handset, innovative futuristic concept phones from the LG Design of the Future Challenge, augmented reality experiences, and the chance to meet world-renowned prop master Russell Bobbitt, who created the props for Iron Man and Iron Man 2.
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A landmark report released today confirms the necessity of a graduate-level workforce to maintain U.S. competitiveness and innovation. However, the report warns that the country must adopt a national strategy to increase degree completion and broaden participation in graduate education, or risk losing its position as the world leader in cutting-edge research and innovation.
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LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) has forged an alliance with fashionable stars Victoria Beckham and Eva Longoria Parker to promote the company’s latest touchscreen mobile phones, the stylish LG Lotus Elite and LG Rumor Touch. The integrated campaign, called LG Fashion Touch, promotes personal style and the idea that mobile phones have become the latest in fashion communication. The partnership includes a print and online campaign, series of MTV vignettes, consumer promotion and an event in Los Angeles to celebrate the integration of fashion and technology.
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Health insurance reform passed Congress, but health insurance doesn't equal health care. One in five children in the U.S. live in poverty and millions of children don't have access to regular check-ups and timely health care visits when sick. Through a new social media-driven campaign, the Children’s Health Fund (CHF) and Clorox are working to change this and connect kids to ongoing health care with the click of a mouse.
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Kristen Dalton, Miss USA 2009, traveled to Bayaguana, Dominican Republic with Children International to help raises awareness about the inaccessibility of clean water many children and families face. Dalton worked with Children International, a U.S.-based humanitarian organization to educate impoverished communities on clean-water practices, and assist them in cleaning their primary water source, Los Pomos River.
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Sprout, the first 24-hour preschool destination available on TV, on demand and online for kids ages 2-5 and their parents and caregivers, and DECODE Enterprises, the distribution subsidiary of DHX Media, announce the exclusive U.S. launch of dirtgirlworld, the first green living series for preschoolers. “Sprout’s Dig Into Earth Day with dirtgirlworld” marathon will air on Sprout from noon – 3 p.m. ET on Earth Day, Thursday, April 22. The three-hour block will feature select episodes of this contemporary, vibrant, eco-friendly new series that was designed to introduce preschoolers to the joys of outdoor play and sustainable, green living. Games, crafts and environmentally-friendly tips for parents of preschoolers will be available on SproutOnline.com. After its Earth Day debut, dirtgirlworld will continue to air on Sprout in its new daily timeslot at 4:50 p.m. ET.
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Vital Voices (www.vitalvoices.org) and The Avon Foundation for Women (www.avonfoundation.org) today announced The Global Partnership to End Violence Against Women, a new innovative collaboration with the U.S. State Department to combat the most destructive types of violence against women and help ensure justice for women and girls worldwide. In response to the nearly one billion women worldwide who will be affected by violence in their lifetime, The Global Partnership will address the need for serious, sustained on the ground research and development, as well as actionable, collaborative, culturally-sensitive local solutions that can change these statistics in a measurable way.
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