Natural disasters that have devastated the nation this year have reminded Americans about the importance of preparedness. That was the focus of the Ad Council and FEMA’s Ready campaign created pro bono by Chicago-based advertising agency Leo Burnett. The innovative campaign earned Leo Burnett the Ad Council’s top creative award of the year – the Gold Bell for Creative Excellence. Marc Pritchard, Global Branding Officer of The Proctor and Gamble Company and Ad Council Chairman of the Board, presented the award last night at the Ad Council’s 59th Annual Public Service Award Dinner. Silver and Bronze Bells were also awarded to Havas Worldwide New York and Grey New York for their work on the Unplanned Pregnancy Prevention and Stroke Awareness campaigns, respectively.
To view Multimedia News Release, go http://www.multivu.com/mnr/59153-ad-council-public-service-award-dinner-gold-bell-for-creative-excellence
As part of the ninth annual National Preparedness Month (NPM), the Department of Homeland Security’s Federal Emergency Management Agency (FEMA) and the Ad Council unveiled a new series of public service advertisements (PSAs) as part of their Ready campaign. Created pro bono by advertising agency Leo Burnett, the new PSAs emphasize the message that “you never know when the day before is the day before” by utilizing imagery of infamous natural disasters juxtaposed with comparatively idyllic imagery what it looked like the day before the destruction.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57433-fema-and-ad-council-mark-ninth-national-preparedness-month-with-new-psas
Americans and emergency management experts agree on one thing. Over the past few years, the U. S. has experienced a record number of natural disasters that have destroyed neighborhoods and cost lives. In fact, the Federal Emergency Management Agency made 99 major disaster declarations1 in 2011, the most mega catastrophes declared since 1953.
What is even more concerning is what citizens are doing – or not doing – in the wake of an approaching catastrophe.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57495-allstate-survey-highlights-need-for-evacuation-plans-disaster-preparedness
http://www.globalintegra.com/blog/ Watch this video to learn what not to do, from from a notorious 'bad marketing campaign'. This perhaps one of the most famous marketing disasters in the world. From this video you can be weary of marketing don't s and learn to avoid them. The Hoover flights fiasco in particular talks about a cross promotion disaster that not only brought the company temporary bad name but permanent brand failure. This video will take you through the happenings in vivid detail. Sited as one of the biggest example of marketing failures, this is definitely a must watch!
According to Bing searches, 2011 was the year of musical superstars, continued celebrity fascination, concern for human tragedy and new royalty. From rising stars and weddings to intense trials and natural disasters, Bing has captured history through the searches that mark the year’s most important people, places and moments in time.
Based on the aggregation of billions of search queries conducted on Bing this year, here are the much-anticipated top 10 lists for the most searched people, news stories, sports stars, musicians, celebrity events, consumer electronics and TV shows. The complete report is available at http://www.BingTrends.com.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53369-2011-a-year-in-review-from-bing-top-searches
Hotel prices have experienced pronounced volatility as a result of political turmoil and natural disasters in the first half of 2011, according to the latest Hotels.com® Hotel Price Index™ (HPI®).
The average price of a room around the world rose by just 3% in the first six months of the year but this masked some steep rises and falls in regions affected by the historic events.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/hotels/50554/
Over the past year Americans became acutely aware of the impact of oil spills on wildlife. For more than 30 years, Procter & Gamble’s Dawn brand has been dedicated to helping save oiled birds and marine wildlife from both natural and man-made disasters. Today, Dawn expands its three-decade commitment to helping rescue wildlife with the launch of its Junior Wildlife Champions education and activity program, asking teachers and parents to help Dawn engage one million elementary school-aged children between now and the beginning of the 2011-12 school year.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/dawn-saves-wildlife/49024/
Natural disasters can have a devastating effect on you, your home and your property. The risk of fire, especially fire associated with lightning, is often overlooked and underrated as a potential threat. Even the most safety-conscious homeowner may not have considered this risk that affects thousands of homeowners each year. Lightning associated with thunderstorms and sometimes hurricanes can pose a variety of fire hazards. The massive power of lightning’s electrical charge and intense heat can induce destructive power surges through home circuitry, burn holes in CSST gas piping, explode brick and roofing materials, and ignite house fires.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/lightningsafetyalliance/46346/
Charity is itching to settle down, and she immediately falls in love with Fool’s Gold. But with her history of romantic disasters, she’s not about to take a chance on the town’s most famous son, athlete Josh Golden…even if everyone else thinks he’s perfect just the way he is. Chasing Perfect Susan Mallery Book Trailer Find out more about this author here http://www.susanmallery.com Find out more about this book http://www.foolsgoldca.com Contemporary romance
In a world filled with disasters and catastrophes, there always remains hope. In The Heat of the Moment, twenty-one authors came together with a showcase of short fiction.
Committed to aiding those who lost so much in the blink of an eye, we proudly offer this tribute to the true heroes of the San Diego wildfires, the survivors. We invite you to wear your own red ribbon in honor of their extraordinary "Courage and Inspiration."
Proceeds from the sale of this book will offer aid to those heroes through the support of the "Fire Safe Council of San Diego County."
