Did you witness a movement that spread across European capital cities? Did you relate to this unprecedented protest against the approaching rainy autumn? Are you now dying to know the origins of the Movement for More Summer? It was born in the streets, relayed by the Internet and raced across social networks with dazzling speed, generating reactions and sharing of experience by over 20 000 Internet users, notably on Facebook and Twitter.
The Moroccan National Tourist Office originated this movement in an attempt to make Europeans, who are getting depressed at the idea of being stuck at work during endless working days, smile again. The MNTO has decided to launch a widespread, humorous and unexpected campaign through the whole of Europe to protest against the end of summer and defeat “back to work” gloominess. The Movement was thus launched in September using various phases in the approach, combining digital and event initiatives.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56633-moroccan-national-tourist-office
Final preparations are now underway for the 112th installment of the Canton Fair, China’s biggest trade event set to run from October 15 to November 4, 2012 in Guangzhou. In this time of global economic uncertainty, concerted efforts have been made to ensure that the Fair continues its track record of great commercial success.
Overseeing China’s highest profile trade event, organizers have implemented a raft of new measures to streamline services, stimulate new business, maintain sustainable development, enhance security, and generally refine the experience for all attendees.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58500-112th-canton-fair-an-ever-improving-platform-for-china-global-trade
DHX Media’s W!LDBRAIN Entertainment, together with outreach partners Children’s Museum of Manhattan (CMOM), WTTW Chicago Public Media and research firm Michael Cohen Group, have introduced UMIGO, the first of its kind transmedia math property, to 10 markets across the U.S. through children’s museums and public television stations. They were joined on October 4 by Parliament funkadelic legend Bootsy Collins and the UMIGO characters at the UMIGO outreach kick-off event held at CMOM. At the event, New York public school children and home schooled children participated in transmedia UMIGO workshops led by DHX Media’s W!LDBRAIN Entertainment, producers of UMIGO, and CMOM. Collins lends his voice to original UMIGO music and appears as an animated character in the music video “Rocket Box.” Together, CMOM and WTTW will continue to expand the program into additional markets over the next three years.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58464-wildbrain-entertainment-umigo-bootsy-collins-help-kids-build-math-skills
Millions of young people across the nation will become scientists for the day tomorrow, during the fifth annual 4-H National Youth Science Day (NYSD). This annual event seeks to spark an early youth interest in science education and future careers, and to reclaim the nation’s position of leadership in scientific exploration. As part of 4-H NYSD, youth will participate in the 4-H Eco-Bot Challenge: the 2012 National Science Experiment at hundreds of local events taking place in all 50 states. (See our online event map for time and location information).
To view Multimedia News Release, go to http://www.multivu.com/mnr/58326-4-h-national-youth-science-day-nysd-eco-bot-challenge
Interop New York 2012 Boasts:
Keynote speakers from Cisco, IBM, Google, Amazon, SAP, Rackspace and more.
InteropNet, unique to Interop, InteropNet it is the world’s largest temporary network, connecting thousands of attendees and hundreds of exhibitors.
There are over 120 exhibitorson the show floor including inaugural showings by over 50 new exhibitors to the event, including (partial list) IBM, Citrix, SAP, Red Hat, CA, Adobe and more.
Over 25 exhibitors making announcements and breaking news.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58296-ubm-techweb-interop-2012/
Cesar Millan, Scooby-Doo and Warner Bros. Consumer Products took over the National Mall for the Second Annual National Family Pack Walk on September 29, in Washington, D.C. Pack leaders, Cesar Millan and Scooby-Doo, accompanied by an estimated ten thousand friends and supporters, gathered at the National Mall for the “One Million Paw March.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/58046-warner-bros-scooby-doo-cesar-millan-national-family-pack-walk
In honour of Milan’s fashion week, Fidenza Village is proud, for the third consecutive year, to participate in the Vogue Talents partnership with Palazzo Morando’s dedicated preview that opens to the public from Friday 21 September until Monday 24 September. This important, ongoing collaboration between Vogue Italia and Fidenza Village marks a shared passion and dedicates support programmes to helping emerging creative talent. Together with Vogue Italia’s Franca Sozzani, Fidenza Village is committed to investing in fashion for tomorrow, supporting emerging talents and ensuring an exciting legacy for the future of creativity and fashion. The venue will also host Vogue’s eighth year of involvement in the Italian Who is on Next? programme, which aims to find new national talents in the prêt-à-porter fashion and accessories industry.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56607-fidenza-village-and-vogue-italia/
Premium network EPIX will premiere the new Coldplay tour film Live 2012 as an EPIX Original Concert Event in the U.S. on November 17th, followed by the release of the tour film for purchase on November 20th.
Live 2012 documents Coldplay’s acclaimed Mylo Xyloto world tour, which has been seen by more than three million people since it began in June 2011. It includes footage from Coldplay’s shows at Paris’s Stade de France, Montreal’s Bell Centre and last year’s triumphant Pyramid Stage headline performance at Glastonbury Festival.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56739-epix-to-premiere-coldplay-live-2012-tour-film
The 6th annual Variety Power of Youth event, which took place Saturday, Sept. 15 in Los Angeles, Calif. was the perfect platform for Allstate’s XtheTXT campaign to encourage young drivers not to text and drive. During the event, Hollywood’s rising stars and others pledged not to text and drive by inking their thumbprints on a Ford Focus car wrapped with XtheTXT messaging and imagery.
In addition to many other young celebrities, including Joe, Kevin and Nick Jonas, Jordin Sparks, Christian Serratos, Diego Boneta and R.J. Mitte, Vampire Diaries' star Kat Graham took the pledge not to text and drive.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58198-allstate-xthetxt-campaign-variety-power-of-youth-event-los-angeles
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The event that war history buffs across the world have been waiting for has finally arrived! Today is the day when the world leader in online publications-IMP Interactive will finally unveil their latest and much awaited product- the Weapons of War video magazine. Readers across the globe will now finally get to experience the first ever video magazine the planet has ever seen!
To view Multimedia News Release, go to http://www.multivu.com/mnr/56595-weapons-of-war-magazine-launch
Jewellery News Asia (JNA), main organiser of the JNA Awards, is confident of a strong turn-out for its inaugural event, with top leaders from the jewellery industry expected to make an appearance at the ceremony. Presented in collaboration with Headline Partners Rio Tinto and Chow Tai Fook and Honoured Partners The Israel Diamond Institute, KARP Group, Robert Wan Tahiti and Shanghai Diamond Exchange, the JNA Awards ceremony will take place on Thursday, 20 September 2012, at The Ritz-Carlton, Hong Kong, during the September Hong Kong Jewellery & Gem Fair.
To view Multimedia News Release, go to http://www.multivu.com/players/English/57160-jewellery-news-asia-awards-ceremony
