In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
October is National Plan a Cruise Month and the cruise industry is celebrating by launching #CruiseSmile, a simple and exciting chance to win one of 31 cruise vacations from 23 different cruise lines awarded each day, from October 1 through October 31, 2015. Anyone can enter each day during the sweepstakes by simply submitting a photo featuring a ‘cruise smile’ at CruiseSmile.org, or posting their ‘cruise smile’ on Twitter or Instagram using #CruiseSmile and #Sweepstakes. Participants will have the opportunity to share their posts for more chances to win.
“Those who cruise have a secret: they love cruising and cannot stop smiling about it. Whether it's planning, booking, dreaming about or basking in the memories of taking a cruise vacation, it's hard not to smile,” said Cindy D'Aoust, Acting CEO, Cruise Lines International Association (CLIA). “The #CruiseSmile campaign is a fun way for the cruise industry to spread the love of cruising during National Plan a Cruise Month as well give vacation dreamers the chance to win a remarkable cruise vacation for two.”
The #CruiseSmile sweepstakes prize calendar is filled with incredible cruise vacations for two, including a seven-night luxury voyage to Tahiti and the Society Islands in the South Pacific, an eight-day European river cruise on the Seine River from Paris, a magical family-friendly three-night Bahamian voyage at sea and even a 14-day Far-East Discovery cruise visiting exotic ports throughout Southeast Asia.
To view the multimedia release go to:
http://www.multivu.com/players/English/7584131-clia-national-plan-a-cruise-month/
Inspired by Italy’s cultural heritage, SDA Bocconi School of Management shows its expertise in three highlights of Italian Excellence: arts, fashion and design and food and beverage.
“Italy’s rich cultural heritage deserves to be shared with new generations”. With these words Bruno Busacca, Dean of SDA Bocconi, underlines the commitment of the School to Italian Excellence. Having long been the hub of fashion & design, food &beverage and arts & culture, Milano is the ideal campus to discover the strengths that characterize Italy, allowing SDA Bocconi to bring together business and innovation with the unparalleled wealth of Italian cultural heritage
The support of Altagamma, an association of internationally renowned Italian companies operating in the high end of the market, broadens the professional growth of students: many business leaders from highly successful companies have taught classes alongside resident and visiting professors, Moreover, the alumni network constitutes a crossroads of professionals with whom you can talk and share your experience.
Leveraging on Italian excellence, three master programs will strengthen the cultural background and professional skills of participants.
To view the multimedia news release visit
http://www.multivu.com/players/English/7576251-sda-bocconi-master-programs/
The Air National Guard (ANG) is proud to announce the return of the Air National Guard Mobile Experience. The hands-on, interactive tour returns to the road for a fifth year to immerse participants in an experience that simulates the real-life roles of Air Guard men and women and highlights the ANG’s dual role, supporting both federal and state missions.
While participating in the tour, attendees learn how they can serve their country and maintain a fulfilling civilian life, by serving one weekend a month and two weeks a year near their home. The Air National Guard Mobile Experience includes five separate touring vehicles each designed to educate the public about the ANG. The touring vehicles are traveling nationwide through November, visiting fairs, festivals, air shows, fitness and music events.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7555451-air-national-guard-mobile-experience-returns/
TFWA Asia Pacific Exhibition & Conference 2015, the 20th event for the duty free & travel retail industry in Asia Pacific, closed on 14th May in Singapore after a very successful week.
With occupied exhibition space topping previous years at 9,118 m2 – up 9% on 2014 - and 292 exhibiting companies present (+12%), of which 73 were new to the show, there was a huge variety of products on display for the benefit of visiting buyers and agents.
Visitor numbers were considered satisfactory by organisers TFWA in a year which has been challenging for the duty free and travel retail industry, with aviation accidents, a new approach to gift giving and luxury consumption among the all-important Chinese travellers, financial instability and political tension in several countries and the resulting slowdown in the growth of air passenger traffic.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7484951-20th-duty-free-travel-asia-summit/
Olive Garden is introducing another way for guests to enjoy its iconic breadsticks with a new menu offering – Signature Breadstick Bun Sandwiches served with fries and choice of unlimited homemade soup or Famous House Salad. Beginning today, guests can satisfy their lunchtime cravings with one of two Breadstick Bun Sandwiches, starting at just $6.99.
The much-anticipated Signature Breadstick Bun Sandwiches have been making headlines with fans across the nation looking forward to their first taste. That’s why Olive Garden is inviting guests to celebrate the new menu offering throughout the summer with Breadstick Nation – a seven-week-long nationwide tour of four Olive Garden food trucks that will be giving away free samples of the Signature Breadstick Bun Sandwiches. The tour will hit the road today with one food truck in New York City and will be joined by additional trucks visiting 20 cities nationwide.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303851-olive-garden-breadstick-bun-sandwiches/
CPhI Worldwide, organised by UBM EMEA, formally launches a new partnership with international charity Global Angels, to help promote its efforts and encourage support from the pharmaceutical industry.
The goal is to harness CPhI’s global reach to actively deliver support and funds from inside the pharma industry to Global Angels – a charity that partners with innovative projects to deliver tangible, life saving results in developing countries.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7522851-cphi-agreement-global-angels/
CEB (NYSE: CEB) the leading member-based advisory company, found that the new work environment is full of performance challenges as executives try to increase employee productivity by 27 percent, the amount necessary to reach business goals and initiatives.
Experience the interactive multimedia release here: http://www.multivu.com/players/English/7291531-ceb-2014-top-insights/
Watch the latest video on how human resource executives and the teams they lead can increase employee performance, by visiting Top Insights for the World's Leading Executives.
17.6 billion. That’s how many times U.S. shoppers visited brick-and-mortar stores during the 2013 holiday shopping season. That’s a lot of purchases – and a lot of receipts changing hands. Holiday sales are expected to rise 4.1 percent this November and December, meaning even more shoppers will be visiting stores and receiving gift receipts.
Just in time for the 2014 holiday shopping rush, a new receipt paper from Appvion, Inc., made with vitamin C instead of phenols like bisphenol A (BPA) and bisphenol S (BPS), is available to stores nationwide. Now shoppers can focus on finding that perfect gift instead of worrying about phenols in receipts they might receive.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7362451-appvion-launches-first-thermal-alpha-free-receipt-paper-using-vitamin-c-for-2014-holiday-shopping-season/
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SATTE has always been a vital part of the Indian tourism industry and is recognised as the most sought after B2B travel and tourism event in South Asia. This year, SATTE has recorded an overwhelming participation of several Indian and global players, each visiting the event with high expectancy from the event and its offerings. Buyers and sellers continue to flock in, with their enthusiasm and support, fuelling a surge of first-time visitors and exhibitors as well.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64181-SATTE-2014-power-packed-year-for-travel
The most starred chef in the world often travels to the countryside in search of local produce. But, this time, he is visiting a farm of another kind in the village of Le Brassus, Switzerland for quite another reason: the Manufacture de Haute Horlogerie Blancpain, another quite different realm from gastronomy that also strikes a chord with Joël Robuchon.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64176-blancpain-joel-robuchon-visit
