The Federal Emergency Management Agency (FEMA) announced today that it is seeking applicants for its Youth Preparedness Council. FEMA’s Youth Preparedness Council was formed in 2012 to bring together teens from across the country who are interested and engaged in advocating for preparedness. Council members are selected based on their dedication to public service, efforts in making a difference in their communities, and potential to expand their impact as national advocates for preparedness. Students in 8th through 11th grade are eligible to apply.
To view the multimedia release go to:
http://www.multivu.com/players/English/8025651-fema-youth-preparedness-council-applicants/
Girl Scouts of the USA (GSUSA), today on Giving Tuesday, is dispelling stereotypes about female leadership and demonstrating the importance of investing in girls who make a difference in the world. A newly unveiled Girl Scout PSA and anthem bring to life the unique Girl Scout programming that enables girls—from kindergarten through high school—to practice leadership. This new campaign effort is revealed alongside preliminary data that, for the first time, articulates what girls are doing on a daily basis to take the lead and make the world a better place. The Girl Scout program encourages girls to be leaders at every age, and a donation to Girl Scouts on Giving Tuesday goes further than the Girl Scout organization—it is an investment in girls who, in turn, invest their time, talents, and leadership in the present and future well-being of our world.
To view the multimedia release go to:
http://www.multivu.com/players/English/7914751-girl-scouts-of-the-usa-giving-tuesday/
https://youtu.be/PtmU2BY2B3o Which do you want first – the good news or the bad news? The bad news is that without a comparison table, many visitors will try to find a better deal. The good news is that with a comparison table and a price match guarantee, even if they can’t see the difference between the quality of your products, people will be more likely to buy from you based on your price (and accompanying guarantee). Visit 4xBuyerProtection to learn more good news about how to increase your conversion rate while overcoming the often bad news of comparison shopping.
Johnnie Walker The Journey, since its inception, has always told stories of progress. Through Storyline, Johnnie Walker The Journey aims to inspire people by highlighting incredible, real stories that have made a positive difference in the world. Bringing to life its mantra of #KeepWalking, Johnnie Walker The Journey introduces ‘Ode to Lesvos’, the first among a series of short films that aim to inspire people to embrace positivity and bring them together to build a better tomorrow for the world.
Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos.
This time, 12 months ago, Stratis’ life changed beyond recognition as he spent months on end rescuing men, women and children from the waters around his home. His village, with a population of around 150, became the front line of the refugee crisis as hundreds of thousands of people came ashore, fleeing war and seeking a better future.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7932651-ode-to-lesvos-refugee-crisis/
BGC Partners, Inc. (NASDAQ: BGCP) (“BGC Partners” or “BGC”), a leading global brokerage company servicing the financial and real estate markets, announced today that BGC, together with its affiliate Cantor Fitzgerald, raised approximately $12 million for charities around the world, at the companies’ 12th annual Charity Day on Monday, September 12, 2016. Each year, BGC and Cantor Fitzgerald donate 100% of the global revenues generated on Charity Day to the Cantor Fitzgerald Relief Fund and dozens of charities around the world.
“Since first established 12 years ago, Charity Day has symbolized the importance our company places on making a difference in the world and paying tribute in a positive way to the loved ones we lost on this anniversary of a day that is forever in our memory,” said Howard W. Lutnick, Chairman and Chief Executive Officer of BGC Partners. “We are honored to be able to support a multitude of worthy charities and causes around the world, and I am deeply grateful for the generosity that our clients, partners and employees have continued to demonstrate for our philanthropic efforts on Charity Day and throughout the year.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7921551-bgc-partners-charity-day-2016/
https://youtu.be/floxndI50zs Everyone wants to get the most sales from the visitors that frequent their websites. One of the most important things that you can do to potentially increase your conversion rate is to provide visitors with a clear, concise, intriguing and believable value proposition. If visitors can’t see the value of your product or service, they won’t buy from you – no matter how beautifully designed your website may be. Optimizing value propositions is a continual process that involves identifying, expressing, and testing/measuring. But getting it right could mean the difference between making the sale or not.
From school lunches to family picnics to team practices, America’s iconic sandwich – the peanut butter and jelly - has played an important role in the lives of many Team USA athletes. It’s why Smucker’s®, a proud sponsor of Team USA, is turning America’s passion for a PB&J into a way to support our Team USA athletes. Beginning today, for every tweet using #PBJ4TeamUSA, Smucker’s will donate $1 to the United States Olympic Committee (up to $200,000).
Smucker’s is teaming up with U.S. Olympic gold medalist gymnast Shawn Johnson, U.S. Olympic gold medalist swimmer Conor Dwyer, and two-time U.S. Olympic gold medalist gymnast Aly Raisman to rally America to show their Olympic support.
“Every single donation makes a difference in an athlete’s training and the ability to work toward achieving our dreams, so I’m humbled and excited to partner with Smucker’s on #PBJ4TeamUSA,” said Aly Raisman. "I grew up eating PB&J, so being part of an effort to help fuel Team USA is so exciting for me!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7815051-smuckers-pbj4teamusa-olympics/
Through his career, 14-time World Swimming Champion and 11-time Olympic Medalist, Ryan Lochte would spend hours shaving his body before his most important swim meets. Typically, competitive swimmers shave to reduce drag in the pool, a drag that translates to added seconds, meaning the difference between placing in a heat and medaling in a competitive meet. But this year, things are different. Ryan has put down the razor to become global brand ambassador for Syneron Candela’s Gentle Laser Hair Removal system, the #1 professional Laser that permanently reduces unwanted hair.
Syneron Medical Ltd. a global leader in aesthetic medical devices, today announced Ryan Lochte, World Champion Swimmer, will serve as brand ambassador for Syneron Candela’s award-winning, Gentle Laser Hair Removal systems in a series of international print and digital advertisements. Creative assets for the campaign, developed by McCann Erickson, will appear across print, digital and social channels. Lois Paul and Partners, working in tandem with Fleishman Hillard, will lead public relations and content creation for the campaign.
To view the multimedia release go to:
http://www.multivu.com/players/English/7781151-ryan-lochte-ambassador-syneron-candela/
Today at the AgVocacy Forum in New Orleans, Bayer recognized the 2016 Young Farmer Sustainability Award and Produce Innovation Award winners. The Young Farmer Sustainability Award was presented to Tyler Wegmeyer of Wegmeyer Farms, a commercial wholesale, u-pick and agritourism operation in northern Virginia. Amy Machamer and Hurd Orchards, a family-owned fruit farm in upstate New York, received the Produce Innovation Award.
“We are proud to recognize two farmers who are committed to modern, sustainable agriculture and focused on strengthening the public’s connection with agriculture,” said Jim Blome, president and CEO of Bayer CropScience LP. “It’s an honor to work alongside people who are so passionate about their profession and dedicated to making a difference in the lives of others.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452955-bayer-agvocacy-forum-awards/
Snack bar maker Larabar is launching a movement inspired by the brand’s foundational belief to make simple and wholesome food accessible for all and joining Feeding America® in the fight to end hunger along the way. The partnership is part of a larger integrated marketing campaign titled “Food Made From Food” that challenges consumer misperceptions of packaged food.
According to a recent survey commissioned by Larabar, 72 percent of participants responded that there is a difference between packaged food and real food. However, the majority also believe that primary Larabar ingredients fruits and nuts are real food at 90 and 78 percent, respectively. By highlighting the whole, simple ingredients within each bar, Larabar aims to show consumers just how easy it can be to choose real food.
To view the multimedia release go to:
http://www.multivu.com/players/English/7726951-general-mills-larabar-share-real-food/
Blood is an essential component for life, but many people do not think about it until the need is critical. Each year 234 million major operations are performed worldwide, many involving blood transfusions or treatments resulting in a continuous need for donations.
That’s why Abbott (NYSE: ABT) and Real Madrid soccer star Cristiano Ronaldo are partnering to bring even more attention to this important cause. Regarded as one of the top soccer players in the world, Ronaldo will serve as the first global ambassador for the BE THE 1™ movement – developed to inspire young people around the world to regularly donate blood.
“We can all make a difference by donating blood. Each donation can benefit up to three people in emergency situations and for long-term medical treatments,” said Cristiano Ronaldo, forward for Real Madrid and Captain for Portugal National Football. “That’s why I am enthusiastic to be partnering with Abbott to bring awareness to the importance of blood donation and to encourage people around the world to become lifelong blood donors and help save lives.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7668251-abbott-cristiano-ronaldo-donate-blood/
BGC Partners, Inc. (NASDAQ: BGCP) (“BGC Partners” or “BGC”), a leading global brokerage company servicing the financial and real estate markets, announced today that BGC, together with its affiliate Cantor Fitzgerald, raised approximately $12 million for charities around the world, at the companies’ 11th annual Charity Day on Friday, September 11, 2015. Each year, BGC and Cantor Fitzgerald donate 100% of the global revenues generated on Charity Day to the Cantor Fitzgerald Relief Fund and dozens of charities around the world.
“Since first established 11 years ago, Charity Day has symbolized the importance our company places on making a difference in the world and paying tribute in a positive way to the loved ones we lost on this anniversary of a day that is forever in our memory,” said Howard W. Lutnick, Chairman and Chief Executive Officer of BGC Partners. “We are honored to be able to support a multitude of worthy charities and causes around the world and I am deeply grateful for the generosity our clients, partners and employees have continued to demonstrate for our philanthropic efforts on Charity Day and throughout the year.”
Charity Day has raised approximately $125 million globally since its inception. Held in commemoration of the 658 Cantor employees and 61 Eurobrokers employees lost in the 9/11 World Trade Center attacks, Charity Day, in conjunction with the Cantor Fitzgerald Relief Fund, has expanded its mission to assist charitable causes worldwide.
To view the multimedia release go to:
http://www.multivu.com/players/English/7623951-cantor-bgc-partners-charity-day-2015/
