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https://youtu.be/PtmU2BY2B3o Which do you want first – the good news or the bad news? The bad news is that without a comparison table, many visitors will try to find a better deal. The good news is that with a comparison table and a price match guarantee, even if they can’t see the difference between the quality of your products, people will be more likely to buy from you based on your price (and accompanying guarantee). Visit 4xBuyerProtection to learn more good news about how to increase your conversion rate while overcoming the often bad news of comparison shopping.