Known as some of the toughest men in the country, the lumberjack lifestyle has been a part of American culture for over a century, reaching as many as 500,000 lumberjacks in the forests of Maine and Minnesota in the early 1900s. However, the lumberjacks many people think of today are not the typical axe throwing, wood chopping or crosscut sawing burly men of the logging world, rather, they are now typically spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match: the lumbersexuals.
As part of the Dinty Moore® brand campaign to bring back the true lumberjack, Hormel Foods went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer. The brand is partnering with STIHL® TIMBERSPORTS® and professional lumberjack Adrian Flygt to train the lumbersexuals in core areas of logging and forestry, giving them the necessary skills to walk, talk and compete like a lumberjack.
To view the multimedia release go to:
http://www.multivu.com/players/English/7811951-dinty-moore-stew-lumbersexuals-campaign/
Today, Jaguar announced the details of the global advertising and marketing campaign “Your Turn” to support the launch of its definitive sports car – the all-new F-TYPE. As Jaguar’s first new true sports car model in 50 years, the 2014 F-TYPE represents a return to the company’s heartland: a two-seater, convertible sports car focused on performance, agility and driver connection.
“We have built on Jaguar’s sports car heritage which stretches over 75 years, and in the F-TYPE we have reignited the flame,” said Adrian Hallmark, Global Brand Director of Jaguar. “The Jaguar F-TYPE sports car – not designed to be like anyone else’s sports car – is ultra-precise, powerful, sensual and most of all it feels alive. The campaign perfectly embodies all Jaguar’s values.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/48355-all-new-2014-jaguar-f-type-your-turn-campaign-great-expectations-video
Keepers of the Gate. What began as a grand experiment to form a multi national counter terrorist special operations group, to combat the global spread of terrorism in the 21st century, eventually became the world’s premier special ops organization. These commandos soon tackle threats from beyond the skies leading up to December 2012. Find out more at www.keepersofthegate.net thriller
An audience of public relations and communications professionals gathered at the Getty Images Gallery in Central London for an interactive discussion into the increasingly important role content plays in communications and the relationship between brand and user. The evening also offered the opportunity for networking and the chance to enjoy the gallery’s spectacular Marilyn Monroe clothing and photographic exhibition.
Hosted by Andy Bowman of PR Newswire, the panel featured Adrian Barrick, CEO of UBM Built Environment, Jonathan Fildes, Editor of BBC Future at BBC Worldwide, Matthew Whalley, Technology Content Director at Edelman and Paul Wooding, MD Technology at Red.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56562-prnewswire-meet-the-media
Lady Sophia Smythe, London’s preeminent spy, is unemployed. When she’s offered the chance to solve a murder and regain her position, she agrees. There’s one problem. Her husband. Lord Adrian Smythe isn’t the dull gentleman she thought. He’s a rival. Two spies, one position. All’s fair in love and war. Learn about the book here, http://www.shanagalen.com/ Learn about this author here, http://bit.ly/mmjzgM Historical Romance
Can a love that transcends death survive a war between angels, vampires, and lycans? Adrian Mitchell is an angel of immense power and insatiable desire. When he seduces Lindsay Gibson into his dangerous world, she finds herself caught between her angel lover, her vampire father, and a full-blown lycan revolt. Learn more about this book here, http://bit.ly/kwO3eK and its author here, http://www.sylviaday.com Paranormal Romance
Barrichello takes Button on the opening straight and leads. Felipe Massa is in third. But the safety car makes an early appearance after Jarno Trulli\\\'s Toyota skids off and back on to the track. Adrian Sutil\\\'s Force India is involved in the ensuing mayhem and is forced out. Sebastien Bourdais and Sebastien Buemi of Toro Rosso are also out of the race.
