Stella Artois, part of the Anheuser-Busch family of brands, and Water.org today announced a call to action for all beer lovers who plan to watch this year’s Super Bowl, the most highly watched event of the year. By stocking up on Stella Artois beer for the big game and beyond, people across the country can help provide access to clean water for those in the developing world. More than 663 million people are impacted by the global water crisis today.
From January 15 until April 15 of this year, every purchase of a Stella Artois 12-pack (both bottles and cans, including Stella Artois Cidre) will help Water.org provide 12 months of clean water for one person in the developing world. For those watching the big game at a bar, the purchase of one pint or bottle of Stella Artois will help provide one month of clean water. And as in years past, in 2018 every purchase of a Limited-Edition Stella Artois Chalice will help provide five years of clean water for one person in the developing world.
To view the multimedia release go to:
https://www.multivu.com/players/English/8254751-stella-artois-water-org-super-bowl-party/
Cereal has been a breakfast staple for more than a century, and today, parents and kids are pouring a bowl at all hours of the day. Now, thanks to General Mills, there are more reasons than ever to love cereal and celebrate this year’s National Cereal Day on Monday, March 7.
To inspire coast-to-coast celebrations on the unofficial holiday, General Mills partnered with Food Network’s Chef Justin Warner who developed customized spoon-worthy, cereal-infused recipes. For details on how to plan a family-friendly #NationalCerealDay party complete with Chef Warner’s recipes for Trix Sunrise Chill Pie, Fruity Cheerios Coladas and Cocoa Puffs Beets, visit: A Taste of General Mills.
To view the multimedia release go to:
http://www.multivu.com/players/English/7766651-national-cereal-day-2016/
“Small Business Big Game" Ad Winner
Ad spending for commercials during Super Bowl 50, set to broadcast on CBS on Feb. 7, will total a record $377 million, according to Advertising Age Datacenter’s estimates. That’s more than the combined spend on all Super Bowl ads in the 1960s, '70s and '80s with a total of $299 million.
For all those interested in the pop culture phenomenon sure to unfold during Super Bowl’s commercial breaks, Advertising Age has launched its Super Bowl 50 Special Report. The hub, which will be updated daily before and several days after the game, is chock-full of news, trends, data and videos about the evolution of Super Bowl commercials over the last 50 years. It also includes a chart that lists every advertiser appearing during commercial breaks.
To view the multimedia release go to:
http://www.multivu.com/players/English/7737551-advertising-age-super-bowl-ad-trends/
KitchenAid, the global pioneer of kitchen appliances, is unveiling a new consumer-inspired product lineup at the 2018 International Home and Housewares Show, adding even more versatility and function to its full suite of kitchen solutions. From a mini mixer with an elegant glass bowl, to new stand mixer attachments, to breakfast essentials, and innovative food processors, the new 2018 KitchenAid products will equip passionate makers with the tools they need to reach their culinary potential.
To view the multimedia release go to:
https://www.multivu.com/players/English/8287151-kitchenaid-2018-housewares-show/
Northwestern Mutual – through its Foundation – partnered with the Rose Bowl Stadium and the Rose Bowl Legacy Foundation over the weekend to host the inaugural Rose Buds Campout on the Field Presented by Northwestern Mutual, a unique overnight campout on the famed Rose Bowl Stadium Field. This once-in-a-lifetime experience gathered more than 200 kids and parents – many of whom are affected by childhood cancer – and enabled them to create lasting memories together.
To view the multimedia release go to:
https://www.multivu.com/players/English/8239955-northwestern-mutual-campout-on-the-field/
KitchenAid, the global pioneer of kitchen appliances, is unveiling a new consumer-inspired product lineup at the 2018 International Home and Housewares Show, adding even more versatility and function to its full suite of kitchen solutions. From a mini mixer with an elegant glass bowl, to new stand mixer attachments, to breakfast essentials, and innovative food processors, the new 2018 KitchenAid products will equip passionate makers with the tools they need to reach their culinary potential.
To view the multimedia release go to:
https://www.multivu.com/players/English/8287151-kitchenaid-2018-housewares-show/
This year marks the 30th anniversary of the RUBE GOLDBERG MACHINE CONTEST® during the 2018 season. The contest, which started in 1988 with a handful of university engineering undergraduates, now includes divisions for elementary, middle, high school and college students with thousands of participants nationwide. Going back to its roots of creating breakfast machines, this year’s task for all divisions will be to “Pour a Bowl of Cereal.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8192051-general-mills-rube-goldberg-contest/
Tostitos tortilla chips and dips bring people together and are an essential part of most big football watch parties. These gatherings usually feature a spread of food and beverages and, many times, alcohol, leading to an increase in alcohol-related traffic crashes.
Recognizing this, Tostitos created the “Party Safe” bag – a bag of Tostitos chips featuring an alcohol sensor that acts as a reminder for people to not drink and drive after the party so everyone gets home safely. For those not lucky enough to get their hands on one of the limited-edition bags, Tostitos also partnered with Mothers Against Drunk Driving (MADD) to offer party-goers $10 off an Uber ride on Sunday, February 5 by using the barcode on the back of nearly every bag of Tostitos chips. This offer applies to both new and existing customers of Uber, but will be limited to the first 25,000 users who enter the code.
To view the multimedia release go to:
http://www.multivu.com/players/English/8020151-tostitos-super-bowl-madd-party-safe-bag/
