In honor of Cinco de Mayo, the world’s greatest speed eaters recently battled in the Alamo City to claim victory in the La Costeña Feel the Heat Jalapeño Eating Championship Challenge. After ten fiery minutes, including a double overtime one-on-one challenge with the reigning champion, Pat “Deep Dish” Bertoletti emerged victorious by consuming 275 whole pickled jalapeños. The fourth annual challenge was a highly anticipated rematch between the reigning champ – five-foot-tall, 105-pound Sonya “The Black Widow” Thomas – and Bertoletti, the mohawked, two-time title winner from Chicago. With a vengeance not seen since the Battle of the Alamo, Bertoletti regained the coveted title from Thomas. Both Bertoletti and Thomas set a new record for the number of jalapeños eaten at this annual competition.
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The Healthy Home, a new book containing simple solutions for making your home healthier, was today released through Vanguard Publishing. Written by award-winning microbiologist Dr. Myron Wentz and USANA Health Sciences CEO Dave Wentz, The Healthy Home tackles everyday problems from chemicals in our household products to contaminants in our food and more. The authors will be traveling across North America on The Healthy Home Book Tour from March 25 to April 21, 2011 and are proud to donate all their proceeds to Children’s Hunger Fund (CHF), a nonprofit organization distributing food and other vital resources to children from impoverished communities worldwide.
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While the state of the economy and high unemployment are still top of mind for most Americans, it is the majority of the country’s young adults—not their parents—who are more optimistic and determined to improve their personal finances in 2011. The Chase Slate-U.S. News Consumer Monitor, released today by Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], and U.S. News & World Report, found that young adults (ages 18-34) are most likely to want to save more and spend less money, pay down debts, and develop a budget in 2011 compared to others. In fact, while one in four Americans set a personal financial goal as their main New Year’s resolution, four in five Americans – including 98% of Americans aged 18-34 – indicated they will try to save more money and three in five will try to develop a budget in 2011.
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Taj Hotels Resorts & Palaces today announced the second phase of their brand architecture exercise with the roll-over of 19 hotels to their new brand, Vivanta by Taj Hotels & Resorts, slotted in the 5-Star Upper Upscale segment. India’s largest hospitality group flagged off Vivanta by Taj Hotels & Resorts at a gala event at the brand’s marquee hotel, Vivanta by Taj – Whitefield, Bangalore. This follows the highly successful launch of their Upscale brand - The Gateway Hotel - exactly two years ago.
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To meet its mission to teach busy families how to turn everyday meals into full-flavored dishes with just the right amount of spice, La Costeña has launched The Spice is Right Tour. The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nation’s most popular family festivals, and is sponsored by La Costeña, manufacturer of America's number one selling jalapeño.
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Yakult U.S.A. Inc. unveils its new "Love Your Insides." campaign for its signature probiotic drink, Yakult, which sells in major retailers primarily on the West Coast. It will kick off this week in 29 major designated marketing areas with a TV spot called "True Love" and will air in both English and Spanish. Both versions of the commercials are formatted as 30 and 15 second spots and will be supported by a mix of radio (Hispanic only), online, print collateral and redesign of yakultusa.com website. The campaign, which is the brainchild of El Segundo, CA-based Siltanen & Partners Agency (S&P), will introduce consumers to a lovable new brand icon in the form of a cuddly digestive system.
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The fight against youth tobacco use was accelerated today by Surgeon General Dr. Regina Benjamin, with the release of the Surgeon General’s Report, Preventing Tobacco Use Among Youth and Young Adults. This report details the scope, health consequences and influences that lead to youth tobacco use and proven strategies that prevent its use.
In addition, the Centers for Disease Control and Prevention’s Office on Smoking and Health will launch the Surgeon General’s Video Challenge to engage youth and young adults in developing original videos that feature one or more of the report’s findings. More information can be found at www.Challenge.gov.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54916-surgeon-general-releases-new-report-on-teen-smoking-tobacco-prevention
Mimi’s Cafe Goes Red. Starting in February, American Heart Month, Mimi’s Cafe is giving a piece of its heart to the American Heart Association’s Go Red For Women movement. The neighborhood bistro inspired by France is the first-ever restaurant to nationally support the effort. Go Red For Women is dedicated to fighting heart disease, the number one killer of women, and harnessing the energy, passion and power women have to band together and collectively wipe out the disease.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54331-mimi-s-cafe-american-heart-association-go-red-for-women-heart-month
PNC Bank, a member of The PNC Financial Services Group, Inc. (NYSE: PNC), today announced enhancements to Virtual Wallet®, the online and mobile money management tool, for budgeting and smart spending as many consumers struggle with their personal finances.
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Here Is The 44'th Release For Al-nakshabandia Army
It Shows New Cluster Missile Made By The Iraqi Resistance Experts
And Shows New Operation For The Iraqi Resistance Executed Against The American Occupation Forces In My Beloved Country Iraq During July And Till 16 August 2009
