La Costeña’s “Traditions Your Way” contest is searching the nation to recognize those who reinvent and enhance time-honored recipes. From July 4 to August 27, contestants are encouraged to submit a video at www.traditionsyourway.com that conveys how they add their modern twist to a traditional meal with the help of La Costeña. A grand prize winner will get a trip for two to a four-day, three-night culinary retreat at a luxury hotel resort in Santa Fe, New Mexico.
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Pat “Deep Dish” Bertoletti claimed victory for the fourth time at the fifth annual La Costeña “Feel the Heat” Jalapeño Eating Championship Challenge. Bertoletti, currently the second world ranked competitive eater in the sanctioned sport of Major League Eating (MLE), ate 275 whole jalapeños in eight minutes. The fifth annual challenge was a highly anticipated rematch between the reigning champ and his fiery arch nemesis: five-foot-tall, 100-pound Sonya “The Black Widow” Thomas. Thomas is the only other competitive eater, besides Bertoletti, who has won La Costeña’s grueling competition.
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To meet its mission to teach busy families how to turn everyday meals into full-flavored dishes with just the right amount of spice, La Costeña has launched The Spice is Right Tour. The tour — an entertaining, educational and recipe tasting experience — will be featured at some of the nation’s most popular family festivals, and is sponsored by La Costeña, manufacturer of America's number one selling jalapeño.
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