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Clayton, one of the largest home builders in America, is kicking off its biggest marketing campaign to date focused on how its building process can help provide affordable housing to hardworking families.
The Have It Made® initiative will launch nationwide on Sept. 2 with a 60-second commercial that will air during the season opening football game between The University of Alabama and Florida State University. The campaign represents the company’s mission to provide homeowners with quality-built, innovative homes.
“We want to share our message about the importance of homeownership to families across the nation,” said Kevin Clayton, CEO of Clayton Homes. “With the cost of homes skyrocketing, we want people to know that buying a beautiful new home at an affordable price is still an attainable dream for Americans.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8011655-clayton-have-it-made-homeownership/
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Virgin Australia, Delta Air Lines and Tourism Australia are teaming up to encourage Americans to visit Australia now, not “someday,” in their first joint U.S. marketing campaign, with a chance to win one of 52 trips. Starting today, “Someday” hopefuls can visit AustraliaSomeday.com to enter and explore unforgettable experiences throughout Australia.
To showcase just why There’s Nothing Like Australia for a vacation, the partners are inviting Americans to enter the contest by choosing from 52 (a whole year’s worth!) signature weeklong trips featuring the best experiences and events in Australia throughout the year. Each trip comes complete with a week’s hotel, roundtrip airfare for two and the featured Australian experience.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7151951-tourism-australia-52-aussie-someday-trips
Nordstrom Inc. (NYSE: JWN) is celebrating its customers and their stories through a holiday campaign that thanks them called ‘Love, Nordstrom.’ The company is using the marketing campaign as a stage for larger-than-life love notes to thank customers for the special relationship they share. The campaign debuts today in the U.S. and Canada.
LOVE, NORDSTROM
With this year’s campaign, Nordstrom is prioritizing a pure holiday spirit and expressing gratitude to connect emotionally with its customers in a special way. More than 30 real Nordstrom customers were photographed in Los Angeles, Nashville and Seattle and are featured in the national campaign that was produced in partnership with creative agency Partners & Spade.
“This holiday, we want to remember and thank the people who are most special to us at Nordstrom – our customers,” said Nordstrom Vice President of Creative Projects Olivia Kim. “We reached out to our employees and asked them to share some of their favorite customer stories. We met with as many people as we could, asked them to bring along some of the things that make up their signature style and took photos of them. It was so fun to connect with our customers who make us who we are. The result was our Love, Nordstrom campaign.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7966151-nordstrom-holiday-gifts-ideas/
Sometimes good things come in the same-sized packages. That is definitely the case with new GE Profile and GE Café front control slide-in ranges, which have been transformed into pioneering culinary masterpieces that maximize every inch of space, giving owners sleek, custom look, edge-to-edge cooktops and connectivity to get them cooking with ease and confidence. According to the great minds at GE Appliances who engineered a way to maximize every inch, there is no longer anything standard about the standard size.
“At GE Appliances, our industry leadership comes from listening to you and bringing you innovations that make your life easier,” said Tim Calvert, marketing director for GE Appliances’ ranges. “We know that today’s appliances need to do so much more than look good. That’s why the latest features added to GE Profile and GE Café slide-in ranges offer so many industry firsts that when combined, give you the perfect recipe for professional performance in an easy-to-use package.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8178151-ge-appliances-profile-cafe-slide-in-ranges/
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Today, Cars.com launched its new brand advertising campaign, For Every Turn. With the recent introduction of tools that cater to car sellers and service seekers on the site in addition to its long-standing shopping platform, Cars.com’s new campaign focuses on how the site is a one-stop-shop, helping consumers at every turn of car ownership.
“Cars.com has long been the go-to site for car shoppers,” said Jenny Chan, senior director of consumer marketing. “With our new campaign, we’re going a step further to tell the full story of how Cars.com is there for consumers during every milestone in the car ownership lifecycle. From the excitement of buying a car, through the repairs, the adventures, all the way to the moment you’re ready to trade it in for a new one.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7722651-cars-com-for-every-turn-campaign/
60 years, countless stories. As PR Newswire celebrates 60 years of press release distribution and multimedia engagement, the focus remains on the future of communications.
With the rapid evolution of technology and a changing communications landscape, public relations and marketing professionals must rethink their strategies. These shifts require a multi-faceted approach that capitalizes on digital, social and mobile to cut through the noise and generate buzz in the market.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7223831-pr-newswire-60th-anniversary/
