Recent reports of fraudulent extra virgin olive oil in the marketplace have made finding truly authentic EVOO more important than ever. Consumers are seeking ways to identify the real from the fake. Bellucci and its parent company Certified Origins, headquartered in Grosseto, Italy, is offering a solution in the form of the Bellucci App, which traces any bottle of Bellucci EVOO back to the mill where it was produced and the area in which the olives for it were grown.
As EVOO consumption increases worldwide and many new competitors are entering the market to meet demand, Bellucci is committed to offering precise, detailed information to ensure the authenticity of their product at all levels of production and to empower customers in selecting truly authentic EVOO.
66% of Bellucci is owned by cooperatives of Italian growers, who work with agronomists to identify when their olives are at their peak flavor for oil production. Within hours of harvest, they press their olives in cooperative mills local to their groves. The oil is tested to confirm that it is without defects and that the standards for EVOO are not only met but also exceeded.
To view the multimedia release go to:
http://www.multivu.com/players/English/7716351-bellucci-olive-oil-trace-to-source-app/
Imagine looking outside your home window and seeing a group of deer partying in your swimming pool or, in a twist on the Goldilocks children’s story, you found a bear has broken into your home and has been tasting the food left in your refrigerator? Scenarios similar to this are the basis of a new ad campaign launched by Farmers Insurance®, one of the nation’s largest insurer groups. The company’s new, We Know From Experience, advertising campaign kicks off today with two television spots and a new interactive website that humorously convey to consumers that Farmers, over its 87 year history, has helped customers recover from some of the most unique --- yet very real --- claims.
“The amazingly unlikely events we’ll be featuring in our new campaign are based on real claims experienced by our customers,” said Mike Linton, chief marketing officer for Farmers Insurance. “Through this new campaign we hope consumers realize that we know a thing or two about insurance and that our agents are ready to help consumers understand coverage options so consumers can select the coverages they want.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7585551-farmers-insurance-we-know-from-experience/
The Makers of the SPAM® brand are taking their gratitude on the road with the return of the popular SPAMERICAN™ Tour, thanking all of the chefs, fanatic fans and military for 79 years of support. Back for another coast-to-coast culinary journey, this year the brand is partnering with Operation Gratitude to bring their letter writing campaign into 16 communities, and supporting its goal of sending the 2 Millionth Care Package in 2018- by pledging a $1 donation for every letter written in-market and online at SPAM.com. Each letter will be included in a care package, assembled by volunteers, and sent to troops deployed overseas, as well as to new recruits, veterans and first-responders here at home.
Food Network Host and US Air Force veteran Sunny Anderson is once again joining the tour, supporting the Operation Gratitude cause and showcasing her new recipe: Operation SPAM® Gravy with Biscuits. Following the launch in New York at the Tribeca Film Festival, the SPAMERICAN™ truck will stop at military bases and popular community events in San Francisco, Dallas, Nashville, Chicago and more.
“We’re honored to partner with Operation Gratitude for the return of the SPAMERICAN™ Tour,” said Jennifer L. Nolander, SPAM® Brand Manager. “The SPAM® brand has a long tradition of supporting our nation’s military at home and abroad beginning with World War II, and we are honored to bring aboard a veteran like Sunny Anderson to help Operation Gratitude achieve its mission by providing an easy way for communities to give back to those who proudly serve us every day.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7810051-spam-spamerican-food-truck-tour/
We, Chili’s® Grill & Bar, just made things a whole lot simpler for Guests participating in our loyalty program, My Chili’s Rewards. Have you noticed that loyalty programs have turned into crazy math equations? Like, let me calculate how many points I’ve earned. But, the rate of earning isn’t even clear. Then, let me solve to understand what the heck that means I get in return for keeping track of all of these points! Well, starting today, we’re breaking away from the norm and promise that you don’t need to solve equations to know what you’re getting as a My Chili’s Rewards Guest. It’s simple! My Chili’s Rewards Guests will get their choice of chips and salsa or a non-alcoholic beverage during every (yes, every) visit to Chili’s.
To view the multimedia release go to:
https://www.multivu.com/players/English/8246353-chilis-rewards-loyalty-program/
The National Pork Board (NPB) has extended its integrated “El Sabor de Hoy”, or The Taste of Now, campaign in an effort to feature pork cuts that deliver great flavor and value, making it the ideal protein for Latino consumers in the U.S.
The campaign will run from October, which is National Pork Month, through December, when pork is a staple during the holidays. To bring the campaign to life, NPB has once again teamed up with Puerto Rican-born and Miami-based Chef José Mendín. Mendín is a five-time James Beard Award nominee and restaurateur behind the Pubbelly Restaurant Group, including Pubbelly Noodle Bar, an Asian-inspired gastropub in Miami.
To view the multimedia release go to:
https://www.multivu.com/players/English/8199651-national-pork-board-el-sabor-de-hoy/
Geoffrey Zakarian is back to host the deceptive and suspenseful series, Cooks vs. Cons, where amateur cooks go head-to-head against professional chefs while concealing their true identities, adding to the mystery of this culinary competition! Each episode the contestants battle it out in two rounds of timed challenges to create delicious restaurant quality dishes using a secret ingredient. The pressure is on as a rotating panel of judges, including Richard Blais, Anne Burrell, Josh Capon, Monti Carlo, Scott Conant, Alex Guarnaschelli, Katie Lee, Marc Murphy, Daphne Oz, Marcus Samuelsson, and more, decide who is a novice in the kitchen and whose cooking skills have been seasoned to perfection. Tune in to Food Network on Sunday, July 10th at 10pm to see if you can figure out who’s who before the final reveal!
“Viewers were captivated as they played along with the judges to figure out who was the professional chef and who was the home cook,” said Didi O’Hearn, Senior Vice President Programming, Food Network & Cooking Channel. “Now audiences will be on the edge of their seats as they share in even more of the fun and mystery with twice as many episodes this season.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7619252-food-network-cooks-vs-cons-2016/
Sandra Lee is an internationally acclaimed expert in all things food and entertaining and is best known for her cooking made easy approach. By using ready-made store-bought foods, she makes serving up delicious, yet approachable everyday meals and party favorites look easy.
To kick off the fall season, Bob Evans has teamed up with the celebrity chef to offer numerous mealtime solutions to busy families on the go made with their collection of side dishes that range from mashed potatoes to macaroni and cheese. Found in the refrigerated section of most local grocery chains, busy families can turn to them as a solution for a simple side dish or use them as a key ingredient when making one of the fun, semi-homemade recipes found at www.bobevans.com/recipes.
“I’m thrilled to be working with Bob Evans – their grocery food products are delicious and offer quality ingredients like their potato side dishes made with real potatoes, real milk and real butter,” said Sandra Lee. “I appreciate the notion of quality side dishes that save time, taste homemade and go from package to table in a matter of minutes. I’m all about making life easier, so I’m happy to share my newest trick in the kitchen and will be turning to Bob Evans sides as I plan my fall and holiday recipes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7484151-bob-evans-farm-fresh-ideas/
With farm-to-table foods, markets and restaurants popping up everywhere, it’s no surprise more than three-quarters of moms are actively looking for locally sourced options when grocery shopping for themselves and their families, according to a new survey from the National Milk Life Campaign.1 As one of the original farm-to-table foods, milk often originates from dairy farms about 300 miles away from your grocery store2, and typically arrives in just 48 hours, on average, from many family-owned and operated dairy farms. Yet 77 percent of moms surveyed didn’t realize how far their milk typically travels from farm to glass.
Moms may also have misconceptions about what happens after milk leaves the farm, including what is added to the farm-fresh beverage before it goes to consumers. More than one-third incorrectly believe preservatives are added to milk, and nearly 18 percent think sugar is added. In reality, milk is remarkably simple and contains just three ingredients – milk, vitamin A and vitamin D – and no added sugar. Another third of moms didn’t know that pasteurization is the process that kills bacteria – extending milk’s shelf life and keeping it fresher for longer, ensuring it’s safe to drink.
To view the multimedia release go to:
https://www.multivu.com/players/English/8158451-milk-life-glass-is-in-session-farm-to-glass/
There are lots of questions on football game days. Are we going to win? Where are we watching the game? Will there be food and drinks? And how early can we start the party? Kristin Cavallari is a wife of an NFL player who knows the game day excitement all too well. When she isn’t watching her hubby from the stands at Soldier Field, she is often the one playing host to her family and friends. With a busy lifestyle of balancing her work as a designer, actress, TV host, mother, wife and, now, author, time is limited. The family of Hoover® Cordless vacuums helps Kristin stay in front of every mess and focus on what’s really important — family, work and football! To check out the Hoover Cordless Family, visit www.Hoover.com.
It seems that most football fans follow the same cycle throughout the season: clean, host, clean, repeat. Hoover Cordless vacuums are the perfect solution to the full-house cleanup before guests arrive and for the quick pick-ups throughout the party. By cutting the cord, the Hoover Cordless Family has cut the hassle of plugging and unplugging a vacuum from room to room or having to pull out a large vacuum for one simple spill.
“For me, time is at a minimum with so much going on,” Cavallari explains. “The Cordless line allows me to get through my quick blitz before guests arrive and get on with making my tasty-yet-healthy game day snacks!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7589252-hoover-cordless-kristin-cavallari-game-day/
Today, the Pharmaceutical Research and Manufacturers of America (PhRMA) released a new report, “A Decade of Innovation in Rare Diseases,” to document the significant progress made in the last 10 years in understanding a broad range of rare diseases and translating this knowledge into groundbreaking therapies for a variety of patient populations.
The report illustrates that more than 230 new medicines to treat rare or “orphan” diseases were approved by the U.S. Food and Drug Administration (FDA) in the last decade, and there are currently more than 450 orphan drugs in development.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7350554-phrma-report-innovation-rare-diseases/
