Sabra Dipping Company, maker of America’s best-selling hummus, has launched the most significant campaign in U.S. hummus history and along with it… a more mindful pre-dinner meal occasion for the American consumer. A national broadcast and digital campaign introduces the ‘Unofficial Meal,’ inviting consumers to foster a pre-dinner ritual that revolves around fresh, real food and human connections.
“We are on a mission to inspire consumers to start a tradition around the kitchen counter, creating a daily ritual of enjoying fresh food together,” said Eugenio Perrier, Sabra’s chief marketing officer. “Eating wholesome food should be easy as should finding fresh ways to create connections, embrace those you care about and enjoy a relaxed moment together. It is this sentiment we seek to bring to life through the Unofficial Meal.”
The campaign titled “Sabra. Welcome to the Unofficial Meal” debuts April 18th with 15 and 30 second spots that depict the Unofficial Meal as family and friends finally unwind, gather and graze after a long day. Fresh dips and vegetables are laid out on the countertop and it is clear that for this moment, it is perfectly fine to help yourself, open up, share a laugh and leave behind formalities. The creative includes filmed footage, animation and a charismatic voice to convey the enjoyment of this occasion. Fully integrated digital, PR, social and experiential activations will help deliver campaign messaging across platforms.
To view the multimedia release go to:
http://www.multivu.com/players/English/7754651-sabra-campaign-unofficial-meal/
CarolAnn Barrows has been invited by a sacred music scholar who works for the Turkish Ministry of Culture to be the first person ever to sing their most beloved, 500-year-old epic poem –the Mevlidi Sherif– in English.
This is the most frequently recited poem in the world and is cherished by Turkish Muslims, much as Christmas carols are by Christians. Unlike Christmas carols, this poem is sung and recited throughout the year.
You can be part of this historic, cross-cultural, musical peacemaking project by joining the Kickstarter campaign today.
It is only when we understand the stories of another culture that we can truly embrace their deeply held values. Then we naturally discover the common threads of peace, harmony and goodwill that weave their way through all of our stories.
To view the multimedia release go to:
http://www.multivu.com/players/English/7901251-carolann-barrows-mevlidi-sherif-english/
James Beard Award-winning Chef Shawn McClain dares guests to embrace their deepest desires and liberate their minds with a flurry of food, drinks and friends at Libertine Social, now open inside Mandalay Bay. The convivial gastropub celebrates New American bar food by the beloved chef, a duel-faceted cocktail program pioneered by Modern Mixologist Tony Abou-Ganim, and a compelling mix of social settings that encourage guests to play and have fun.
“Libertine Social is all about the food, the drinks and the party. We want this to be a playground for people to explore familiar dishes and cocktails with edgy and unexpected flavors in an energetic environment that invites them to share those moments with others,” said McClain. “When people come to Las Vegas, they want to have a good time, and experience the best food and drinks out there with their friends who know how to have fun, which is what Libertine Social is all about.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7915751-libertine-social-at-mandalay-bay/
From the changing nature of work to evolving consumer expectations, executives are facing new challenges as they seek to ensure success in a business climate marked by constant change. CEB (NYSE: CEB) the leading member-based advisory company, today released Top Insights for the World’s Leading Executives to identify the shifts driving change and help organizations embrace the challenges they pose in order to realize meaningful growth in the years ahead.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7291531-ceb-2014-top-insights/
Johnnie Walker The Journey, since its inception, has always told stories of progress. Through Storyline, Johnnie Walker The Journey aims to inspire people by highlighting incredible, real stories that have made a positive difference in the world. Bringing to life its mantra of #KeepWalking, Johnnie Walker The Journey introduces ‘Ode to Lesvos’, the first among a series of short films that aim to inspire people to embrace positivity and bring them together to build a better tomorrow for the world.
Can you really ignore what’s in front of your eyes? Because tomorrow it could be me. I could be on a boat with my family and I would like to be helped,” says fisherman Stratis Valamios in Ode to Lesvos.
This time, 12 months ago, Stratis’ life changed beyond recognition as he spent months on end rescuing men, women and children from the waters around his home. His village, with a population of around 150, became the front line of the refugee crisis as hundreds of thousands of people came ashore, fleeing war and seeking a better future.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7932651-ode-to-lesvos-refugee-crisis/
People don’t mind conversation around “down there” care; in fact, they embrace it. In a new survey from Cottonelle® brand, nearly half of Americans reported having a daily down there care routine.1 To further the conversation, Cottonelle® brand is launching the downtherecare program to urge all Americans to treat the skin they don’t see as well as the skin they do see.
The brand is confident its CleaningRipples™ Texture, featured across both Cottonelle® toilet paper and flushable wipe products, could be the catalyst to transform unconscious bathroom routines to mindful downtherecare. The texture removes more at once for a superior clean* and is backed by nearly four years of product innovation and development.
To view the multimedia release go to:
https://www.multivu.com/players/English/8498851-cottonelle-downtherecare-survey/
Summer is over but there’s no need to be bummed about it! Autumn's crisp air and bright colors inspire travelers to embrace the outdoors once more before the winter chill. Fall is typically a slower travel season but certain destinations really heat up as the temperatures cool. Whether you’re planning a hike or a road trip to admire the fall foliage, travel expert Julie Loffredi will offer up her best tips to ensure your fall travel plans go smoothly.
To view the multimedia release go to:
https://www.multivu.com/players/English/8174551-johnnie-walker-whisky-blade-runner-2049/
Three Olives®, the original premium flavored vodka brand made with vodka imported from England, introduces “Find Otherness,” a new campaign celebrating those who believe a playful spirit of eccentricity makes life more exciting. “Find Otherness” launches today across video, native and social platforms with a 30-second spot and five vignettes highlighting the stories of individuals who embrace new perspectives and cast boring to the wind. The campaign will continue throughout the year with new partnerships, events and product offerings.
Three Olives collaborated with the duo behind Van Orton Design, whose signature kaleidoscopic, neon-colored aesthetic brings “Find Otherness” to life in the perspective-shifting new creative. The duo is featured in the first vignette, entitled “Find Inspiration,” and can be viewed at www.threeolives.com. The Van Orton brothers never reveal their faces in public, so the two-minute video is filmed from their perspective, singularly capturing what they see that brings inspiration to their art.
To view the multimedia release go to:
http://www.multivu.com/players/English/8073751-three-olives-vodka-find-otherness/
The Ad Council today launched a groundbreaking public service campaign designed to encourage audiences to welcome and support refugees who have recently resettled in the U.S. The campaign aims to raise awareness, dispel misconceptions and connect audiences to EmbraceRefugees.org where they can learn more about the issue and find local resources to assist refugees in their communities. Launching to coincide with World Refugee Day, the integrated effort was developed with creative firm Tongal and its global network of filmmakers, marking the first time in the Ad Council’s 75-year history the organization has created a new campaign through crowdsourcing. The public service ads (PSAs) debuted this morning and will be distributed to media outlets nationwide this week.
“America has a proud legacy of welcoming refugees. In return, they serve their communities and our country -- as teachers and soccer coaches, as nurses and engineers, and as members of our armed forces,” said Heather Higginbottom, Deputy Secretary of State for Management and Resources. “Refugees are thoroughly checked and we apply the highest security standards, so every community can welcome those who are resettling with open arms, as we would with any new neighbors.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
Drivers of vehicles with good small overlap front ratings from the Insurance Institute from Highway Safety can expect to be protected well in a frontal crash involving the left corner of the vehicle. But how would the passengers sitting next to them fare in a right-side small overlap crash? A new study shows that good protection doesn’t always extend across the front seat.
The Institute conducted 40 mph passenger-side small overlap tests on seven small SUVs with good driver-side small overlap ratings. Only one of the vehicles, the 2016 Hyundai Tucson, performed at a level corresponding to a good rating, and the others ran the gamut from poor to acceptable.
The results have prompted IIHS to consider instituting a passenger-side rating as part of its TOP SAFETY PICK criteria.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856251-ad-council-embrace-refugees/
The Tory Burch Foundation today announced the launch of a global campaign, #EmbraceAmbition, to encourage women to embrace ambition. The initiative kicks off today to coincide with International Women’s Day. Inspired by Tory’s personal experience as a woman and entrepreneur, the campaign aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women.
A cornerstone of the campaign is a video PSA celebrating ambition, created with Laird+Partners. The PSA features celebrities and leaders from diverse industries including entertainment (Gwyneth Paltrow, Julianne Moore, Kerry Washington, Chris Pine, Reese Witherspoon), fashion (Anna Wintour), sports (Billie Jean King, Gabby Douglas, Laila Ali), business (Eric Schmidt, Sheryl Sandberg), philanthropy (Melinda Gates) and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056451-tory-burch-foundation-embraceambition/
The people behind LiveInStyle.com have just announced a new photograph competition for their readers. They are asking people to share their favourite hug picture for a chance to meet Dhoni and Gayle. It is hoped this competition will help to celebrate friendship and bring some enjoyment for website users who frequent the site. Getting to meet some of their most loved celebrities is a great way to ensure lots of people get involved. Celebrate your #No1Yaari with a hug. Please visit www.liveinstyle.com/share-a-hug and #ShareAHug, you and your yaars.
Anyone who wants to take part can share their images via the LiveInStyle Facebook page. Simply log into the social network, upload the photographs, and start tagging. Hugs are one of the best ways to let someone know you care, and capturing the moment on camera will mean it lives forever. All uploaded images will get converted to the McDowell’s No.1 Soda embrace before you share them with friends. Readers are encouraged to ask their closest and dearest associates to get involved too.
To view the multimedia release go to:
http://www.multivu.com/players/uk/7711151-share-a-hug-2015/
