Michelin announced today it will expand the market footprint for its airless skid steer tires with the launch of two new versions of the award-winning MICHELIN® X® TWEEL® SSL airless radial tire: a 12N16.5 X® TWEEL® SSL All Terrain for a wide range of surfaces and a12N16.5 X® TWEEL® SSL Hard Surface for pavement use.
The development of Michelin’s Tweel technology is significant, since skid steer loaders equipped with traditional pneumatic tires, experience at least two or more flat tires per month. Desperate to find a solution to reduce flat-tire downtime, many users resort to using foam-filled, solid tires or other alternatives that result in diminished traction, handling and ride comfort. The 12N16.5 X TWEEL SSL provides the advantages of no air pressure maintenance, easy mounting, damage resistance, increased operator comfort, reduced operator fatigue, improved productivity and longer wear life than pneumatic tires.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7347551-new-michelin-x-tweel-ssl-airless-skid-steer-radial-tires/
Three of the Internet’s most beloved pets are teaming up to help the millions of cats and dogs in shelters and rescue groups across the country find loving homes. Fashion icon Toast Meets World, globally recognized pianist Keyboard Cat and life of the party Hamilton Pug are lending their star power to “Start A Story. Adopt,” a new public service advertising (PSA) campaign from The Shelter Pet Project, a collaborative effort between Maddie’s Fund®, The Humane Society of the United States and the Ad Council.
Toast Meets World, Keyboard Cat and Hamilton Pug receive millions of views, likes and shares on social media, but most people don’t know they were adopted. Created pro bono by J. Walter Thompson New York, these new PSAs share these pets’ unique stories, which all began in shelters and rescue groups, and highlight the special bonds between the pets and their families. Prospective owners are encouraged to visit TheShelterPetProject.org to learn more about the adoption process and search for adoptable pets at shelters and rescue groups near them. Adoption advocates are also encouraged to support the effort on social media by using the hashtag #StartAStoryAdopt to share stories of how their shelter pets changed their lives for the better and to encourage others to start their own stories by adopting an amazing shelter dog or cat today.
To view the multimedia release go to:
http://www.multivu.com/players/English/7747051-ad-council-shelter-pets-project/
According to entrants to our latest competition, Machu Picchu in Peru has been voted the most desirable place to escape to. Hostelworld, the leading budget travel website, is offering one lucky winner and a friend the opportunity to jet off round the world on an incredible trip, all expenses paid. All you have to do to enter the competition is pick your top three choices from 30 incredible adventures, and you could be in with a chance to win all three.
As part of the competition, valid until the 30th of June, Hostelworld produced a video of an offline stunt. We brought the spirit of travel to shoppers in London’s Westfield Shopping Centre by setting up a series of scenarios, using a mixture of augmented reality and live actors. We filmed the public’s reactions and captured how they interacted with what was happening.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/71400552-machu-picchu-travellers-top-destination
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Based on data provided by the California Solar Initiative (CSI), sales of new production homes with rooftop solar power systems nearly doubled from 2011 to 2012, signaling increasing home buyer demand to control monthly electricity costs using clean, renewable solar power.
An estimated 4,000 new production solar homes were built in California last year, ten times the number built just seven years ago during the housing construction boom. SunPower estimates that strong growth in the sector will continue, with more than 20 percent of new production homes being solar powered this year.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62039-sunpower-solar-systems-power-new-production-homes-partners-with-kb-home
Cat® phones today announced the launch of its new flagship device, the Cat® S61, to be unveiled at Mobile World Congress 2018 in Barcelona. It is the upgrade to the Cat S60 with enhanced FLIR® thermal imaging capability, built-in laser assisted distance measuring, and an indoor air quality sensor. The Cat S61 is the most advanced tool yet to help get the job done.
The Cat S61 boasts an integrated FLIR thermal imaging camera with enhanced software for greater image contrast, expanded temperature range to 400 degrees Celsius, and an upgrade from VGA to High-Definition detail from the visible camera providing unmatched image optimization using FLIR’s MSX® technology.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8275451-cat-s61-integrated-tools-trade/
17.6 billion. That’s how many times U.S. shoppers visited brick-and-mortar stores during the 2013 holiday shopping season. That’s a lot of purchases – and a lot of receipts changing hands. Holiday sales are expected to rise 4.1 percent this November and December, meaning even more shoppers will be visiting stores and receiving gift receipts.
Just in time for the 2014 holiday shopping rush, a new receipt paper from Appvion, Inc., made with vitamin C instead of phenols like bisphenol A (BPA) and bisphenol S (BPS), is available to stores nationwide. Now shoppers can focus on finding that perfect gift instead of worrying about phenols in receipts they might receive.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7362451-appvion-launches-first-thermal-alpha-free-receipt-paper-using-vitamin-c-for-2014-holiday-shopping-season/
Snap those selfies, head to the mountains, and don’t break the bank. Those are just three insights into how deeper vacation memories are formed from a first-of-its-kind study released today by the world leader in vacation rentals, HomeAway®.
The unprecedented examination of more than 700 summer vacationers found that those who take photographs and selfies remember their vacations 40 percent better than their less snap-happy counterparts. That said, there are limits: Those who spent more than two hours using phones and other devices were 26 percent less likely to remember vacation details. Perhaps most surprisingly, the study revealed that the amount of money spent on a vacation has no effect on its memorability, among numerous other actionable findings.
To view the multimedia release go to:
http://www.multivu.com/players/English/7978351-homeaway-vacation-memories-university-of-texas-study/
In an effort to inform children and their families about the importance of food safety, U.S. Department of Agriculture (USDA) and the Ad Council are joining 20th Century Fox to launch a series of public service advertisements (PSAs) featuring footage from the upcoming film Alvin & the Chipmunks: The Road Chip.
An estimated 1 in 6 (48 million) Americans get sick from foodborne illness each year, resulting in roughly 128,000 hospitalizations and 3,000 deaths, according to the Centers for Disease Control and Prevention. Children are among the most vulnerable to food poisoning because their immune systems are still developing, so parents and caregivers need to take extra precautions when preparing food for children under five.
The new PSAs, featuring everyone’s favorite Chipmunks – Alvin, Simon, and Theodore – highlight the four food safety steps consumers can use to prevent foodborne illness. The Chipmunks’ antics and hilarious situations in which they find themselves provide a perfect platform to illustrate these four steps: Clean, Separate, Cook, and Chill. The PSAs help explain actions anyone can take to safely prepare their food, using the Chipmunks as the tool to bring fun and relevancy to a serious topic. The partnership includes TV, radio, out-of-home and web advertising, and parents and children can also find kid-friendly activities that further reinforce the food safety steps by visiting FoodSafety.gov.
To view the multimedia release go to:
http://www.multivu.com/players/English/7652251-ad-council-food-safety/
Today the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA), the Ad Council and Project Yellow Light announced the winners of the fifth annual Project Yellow Light scholarship competition. The contest calls on students to develop and produce a short video educating their peers on the dangers of using mobile devices behind the wheel of a vehicle. For the first time, Clear Channel Outdoor Americas has joined longstanding partners Mazda Motorsports, the National Organizations for Youth Safety (NOYS) and U-Haul to launch the first Project Yellow Light out-of-home media design contest. The winners of both the video and out-of-home design contests will be unveiled this afternoon on a digital billboard in New York’s Times Square that was donated by Clear Channel Outdoor.
Brothers Sam and Wrenn Senser from Louisville, Nebr. scooped the two grand prizes of $5,000 for the video contest, with Sam winning the college category, and Wrenn winning the high school category. The winners of the out-of-home media design contest were college student Bethany Wheeler from Snellville, Ga., and high school student Emily McDonald from Anaheim, Calif., with both receiving $2,000 scholarships. The winning videos can be viewed here.
To view the multimedia release go to:
http://www.multivu.com/players/English/7854051-ad-council-project-yellow-light-winners/
Eight–time Grammy Award–winning megastar Usher and Buzz the Bee, the iconic Honey Nut Cheerios™ character, are using dance to spread the word that being healthy can be fun and delicious. Starting today, the two new friends are asking people to celebrate and share healthy and happy moments, like dancing to Usher’s new single “She Came to Give it to You” and enjoying a heart–healthy breakfast with Honey Nut Cheerios. With health issues like heart disease on the rise, Buzz wants to get people buzzing about the importance of physical activity and healthy food choices as part of a healthy lifestyle.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7303651-usher-joins-honey-nut-cheerios-bee-happy-and-healthy/
Despite a major song composing setback due to computer failure "My keyboard broke down" I was still able to complete this song and video by using old school computer tactics. First I pleaded with my computer. Then I bribed it. Then I learned how to communicate with it by sign language. When flipping it the finger was no longer effective, I then brought out the hammer and smashed my keyboard in front of it and then said "You're up next Mr. Intel and if you don't smarten up, I'll smash you Inside Out el." I try as hard as I can to be computer friendly.
