To coincide with the upcoming 50th anniversary of the Selma March (March 7–25, 1965), the Ad Council is leading an unprecedented group of historic brands to launch a new series of public service advertisements (PSAs) on behalf of their Love Has No Labels campaign. First announced in February, the digital–first campaign is designed to further understanding and acceptance of all communities regardless of race, religion, gender, sexual orientation, age and ability. The new television and online video PSAs encourage audiences to examine and challenge their own implicit bias.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459751-ad-council-love-has-no-labels-psa/
Turning your clocks ahead an hour on March 8 for the start of Daylight Savings Time may be known as the unofficial start to spring, but for many, it’s known as the day we lose an hour of sleep. As you prepare to change your clocks on Sunday, take that opportunity to evaluate your sleeping habits. The loss of that hour of sleep can turn minor sleep issues into major ones.
“When we move our clock forward or backward, our internal clock becomes out of sync with the external time,” says Dr. Daniel Shade, Board Certified Sleep Specialist and Director of the AHN Sleep Disorders Center. “The best way to combat this is to expose ourselves to light and let our bodies resynchronize.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7447951-remworks-daylight-savings-sleep-coach/
“Make Listening Safe” – with this slogan, the World Health Organization (WHO) is raising awareness of recreational noise-induced hearing loss on International Ear Care Day (March 3, 2015). The focus of this campaign is on teenagers and young adults who frequently put their hearing at risk through exposure to noise. According to current WHO figures, around 1.1 billion young people worldwide are at risk of hearing loss due to unsafe listening practices.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7459951-hear-the-world-make-listening-safe/
Neighbors across the country will soon have an exciting opportunity to help change their communities for the better through State Farm Neighborhood Assist®. This philanthropic program awards 40 causes a $25,000 grant. Anyone in the United States can submit a cause beginning March 9 through March 30. Ultimately, voters will decide which community improvement projects win big.
Returning for its fourth year, State Farm Neighborhood Assist asks individuals to identify causes that would help make their communities safer, stronger and better-educated. Up to 4,000 causes will be accepted. The State Farm Youth Advisory Board (YAB) will then narrow down the field, using a scoring rubric to identify the top 200 submissions. The public will have a chance to vote 10 times a day from May 14 through June 3 for their favorite causes from the list of finalists. The 40 causes that receive the most votes will win a $25,000 grant. The nominations and votes will be accepted exclusively through a free Facebook app.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7417331-state-farm-neighborhood-assist/
Bioré® Skincare is teaming up with Brittany Snow – their new Brand Ambassador – to create the #StripWithBiore Challenge from now till March 31st. Bioré® skincare and Brittany dare you to take on dirt and oil in your pores with new Deep Cleansing Charcoal Pore Strips, and encourage your friends to do the same— all for a chance to win a free trip to Los Angeles and attend a charity event supporting the Jed Foundation’s Love is Louder Movement, and walk the red carpet with Brittany Snow herself.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7449451-biore-pore-strips-brittany-snow/
Significant advances toward cures for blood cancer patients, many of which were funded by The Leukemia & Lymphoma Society (LLS) over the past 65 years, are among the dramatic highlights featured in Ken Burns presents CANCER: THE EMPEROR OF ALL MALADIES, a film by Barak Goodman, to air on PBS stations nationwide from March 30-April 1. The documentary series is based on the Pulitzer Prize-winning book by Siddhartha Mukherjee, MD, The Emperor of All Maladies: A Biography of Cancer.
LLS has been a driving force behind treatment breakthroughs for patients with blood cancers, including leukemia, lymphoma and myeloma. As the world’s largest voluntary health agency dedicated to finding cures for blood cancer patients, LLS has invested more than $1billion in research to advance lifesaving treatments and cures.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7409151-lls-cancer-research-pbs-series/
Dickey’s Barbecue Restaurants, Inc., the nation’s largest barbecue chain, is proud to announce the kick-off of their new foundation, Barbecue, Boots & Badges, a foundation committed to leaving a footprint on the communities they serve by providing funding and resources to law enforcement, firefighters and their families.
“We take pride in the communities we serve and saw a vital need for a foundation to support local law enforcement, firefighters and their families,” said Roland Dickey, Jr., president and CEO of Dickey’s Barbecue Restaurants, Inc. “These are the people who put their lives on the line every day, we created a foundation to help those who serve us.”
Initial funding for Barbecue, Boots and Badges will coincide with the national launch of Dickey’s new line of potato chips. Guests can try the new chips and give back to the new charity on March 1 when they are available nationwide. The artisan crafted potato chips come in three bold flavors -- original, barbecue and jalapeno cheddar.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7434751-dickey-s-barbecue-boots-and-badges/
As tax season approaches, Clayton Homes, America’s largest homebuilder**, is offering potential homebuyers a great way to get the most out of their tax refund in 2015 with its Avoid Refund Regret campaign.
The program, which runs through March 31, offers those purchasing a new Clayton Home an extra incentive towards homeownership during the beginning of 2015.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7413931-clayton-homes-avoid-refund-regret/
The Perelman School of Medicine at the University of Pennsylvania and the March of Dimes Foundation announce the launch of a new $10 million Prematurity Research Center here.
The March of Dimes will invest $10 million during the next five years to create a transdisciplinary center conducting team-based research, led by physicians and researchers at the Hospital of the University of Pennsylvania and The Children’s Hospital of Philadelphia, to discover the unknown causes of preterm birth and develop new strategies to prevent it. This March of Dimes Prematurity Research Center at the University of Pennsylvania is part of a “medical Manhattan Project” of five such centers in the United States created by the foundation since 2011.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/
Diabetes initiative and the global fight against the urban diabetes epidemic. These two major metropolitan centres are the first Chinese cites to become part of the global partnership programme, which was initiated in Mexico City in March 2014, followed by Copenhagen in Europe and Houston in the United States last week.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7377451-novo-nordisk-shanghai-diabetes/
The national preterm birth rate fell to 11.4 percent in 2013 – the lowest in 17 years -- meeting the federal Healthy People 2020 goal seven years early. Despite this progress, the U.S. still received a “C” on the 7th annual March of Dimes Premature Birth Report Card because it fell short of the more-challenging 9.6 percent target set by the March of Dimes, the group said today.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/65164-march-of-dimes-march-for-babies-2014/