Today, Del Monte Foods — a 100+ year old iconic brand — breaks their largest master brand campaign in 10 years to reestablish the role of canned fruits, vegetables and tomatoes in contributing to a healthy lifestyle.
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To elevate the importance of enhanced vision and kick-off its 2013 campaign – Transitions® adaptive lenses as the “Official Sponsor of Sightseeing™” – Transitions Optical, Inc. will unveil the “Feast Your Eyes Enhanced Vision Experience” at the Food Network South Beach Wine & Food Festival presented by FOOD & WINE in Miami, Fla., February 21 – 24. Festival attendees will be invited to visit the event’s only elevated structure on the beach to see what they’ve been missing – in Transitions Optical’s effort to raise awareness about the important role of vision in connecting with all of the “sights” around you and enjoying life’s everyday moments.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59697-transitions-optical-feast-your-eyes-enhanced-vision-experience
Tuesday, June 12, 2012 marks the inaugural National Jerky Day celebrating the rich history, immense popularity and nutritional benefits of dried meat snacks. The fourth highest-grossing sector within the overall salty snack universe, meat snacks — including jerky — outsell other popular salty snacks, including popcorn and pretzels.
“In many ways, jerky is an ideal snack. Naturally packed with protein, jerky will keep you satiated between meals; but since it’s low in fat, calories and carbs, it won’t sabotage a healthy diet,” said Jeff LeFever, director of marketing for Jack Link’s® Beef Jerky, the No. 1 U.S. meat snack brand. “Plus, jerky tastes great. There’s no snack more deserving of its own special day.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/56705-jack-link-s-beef-jerky-celebrate-national-jerky-day-june-12
At 90, Marjorie McFadden found herself unable to swallow. At Stanford Hospital & Clinics, she found innovative care that restored her ability to enjoy food again. Stanford digestive surgeon, Homero Rivas, MD, performed a per oral endoscopic myotomy, or POEM, to correct McFadden's achalasia, an unusual tightening of the muscles at the lower end of the esophagus. For McFadden's full story: http://stanfordhospital.org/newsEvents/newsletters/healthnotes/poem.html
From dusting and fluffing to menu planning and decorating, homeowners put a lot of work into planning an at-home gathering, especially around the holidays. But despite all the preparations, the most likely source of trouble is often overlooked.
According to a recent Delta Faucet survey of one thousand homeowners, only one in five homeowners worried about plumbing-related issues when planning a party and just 10 percent consulted a professional plumber to address any potential problems. Interestingly, though, respondents reported a toilet malfunction would have the greatest impact on a party, more significant than running out of food or a major appliance breaking down.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59303-delta-faucet-new-water-efficient-high-performance-toilets-with-smartfit
Truvia®, the #1 natural zero calorie sweetener, announced the launch of a multimillion dollar integrated marketing campaign, “From Nature. For Sweetness.” The new creative campaign, kicked off on September 24th, will further drive consumer awareness, trial and adoption of Truvia® products in the U.S. Since opening the U.S. market for stevia-based sweeteners in 2008, the Truvia® brand has led the natural sweetener category and now holds a 61 percent market share.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58203-truvia-from-nature-for-sweetness-campaign-spotlights-stevia-sweetener
Restaurants and chefs with roots in both New York City and Las Vegas have inspired a unique food and wine event to benefit victims of Hurricane Sandy: “Start Spreadin’ the News.” The event will take place Sunday, December 9 from 11 a.m. to 3 p.m. on the Brooklyn Bridge at New York-New York Hotel & Casino on the famed Las Vegas Strip.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59474-red-cross-las-vegas-culinary-event-benefit-hurricane-sandy-victims-dec-9
As part of its charitable giving program jcp cares, jcpenney will be supporting Share Our Strength, an organization helping to end childhood hunger in America. From Nov. 1-22, jcpenney customers can join jcpenney in its support by rounding up their store purchases to the nearest whole dollar to support Share Our Strength’s No Kid Hungry® campaign.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54269-jcpenney-supports-share-our-strength-no-kid-hungry-campaign-in-november
In honor of National Potato Day, Aug. 19, and in celebration of having the #1 selling refrigerated mashed potatoes in America¹, Bob Evans Food Products is kicking off its newest campaign – Mad About Mashed – to thank their valued customers in a smashingly creative way.
The prime focus of the new campaign is a signature, gourmet recipe collection – the Mad About Mashtini Recipe Collection – made with Bob Evans signature refrigerated mashed potatoes and garnished with tantalizing ingredients like parmesan crisps, Boursin cheese and basil pesto. The collection, created by Bob Evans Culinary Team, gives entrée-appeal to a staple side dish, and includes six new recipes, including the Sweet Tater Twist Mashtini™, Classy Carbonara Mashtini™, Mad-iterranean Mashtini™, Fiesta-tini™, Clubhouse Mashtini™ and Smoky Spud BBQ Mashtini™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56866-bob-evans-national-potato-day-mad-about-mashed-campaign
Season 3 of Food Network’s top-rated series Chopped All-Stars returns Sunday, April 7th at 9pm ET/PT, as sixteen culinary competitors battle it out for the title of All-Star champion and a $50,000 prize for the winner’s charity. The five-part competition series, hosted by Ted Allen, includes four chefs going head-to-head each week in themed episodes featuring Food Network chefs vs. Cooking Channel chefs, an all-out battle of the Mega Chefs, the much anticipated battle of the Chopped judges, and a can’t miss culinary showdown as four celebrities with a shared love of cooking compete against each other in the Chopped kitchen. Judged by a rotating roster of Chopped regulars who decide who gets “chopped” each week, including Maneet Chauhan, Marcus Samuelsson, Aarón Sánchez, Chris Santos and Geoffrey Zakarian, the competitors are challenged to create delectable courses in a limited amount of time from the ingredients in the renowned Chopped mystery basket. The winner of each episode will compete for the grand prize on Sunday, May 5th at 9pm ET/PT.
To view Multimedia News Release, go to http://www.multivu.com/players/English/58429-food-network-chopped-all-stars
In her new book Life Is Your Best Medicine, Dr. Tieraona Low Dog weaves together the wisdom of traditional medicine and the knowledge of modern-day medicine into an elegant message of health and self-affirmation for women of every age. Dr. Low Dog teaches us that your health has a great deal more to do with your lifestyle and a lot less to do with taking prescription drugs than most people realize. http://bit.ly/LifeMedicine Nonfiction, self help
