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In honor of National Potato Day, Aug. 19, and in celebration of having the #1 selling refrigerated mashed potatoes in America¹, Bob Evans Food Products is kicking off its newest campaign – Mad About Mashed – to thank their valued customers in a smashingly creative way.
The prime focus of the new campaign is a signature, gourmet recipe collection – the Mad About Mashtini Recipe Collection – made with Bob Evans signature refrigerated mashed potatoes and garnished with tantalizing ingredients like parmesan crisps, Boursin cheese and basil pesto. The collection, created by Bob Evans Culinary Team, gives entrée-appeal to a staple side dish, and includes six new recipes, including the Sweet Tater Twist Mashtini™, Classy Carbonara Mashtini™, Mad-iterranean Mashtini™, Fiesta-tini™, Clubhouse Mashtini™ and Smoky Spud BBQ Mashtini™.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56866-bob-evans-national-potato-day-mad-about-mashed-campaign
Made with Bob Evans’ tasty refrigerated sides, sausage, and America’s #1 selling refrigerated mashed potatoes*, the Thankstini™, Mac ‘n Mashtini™, Roastini™, Autumn Mashtini™, and the Sweet Tater Twist Mashtini™ combine layers of classic ingredients like sweet potatoes, cranberry stuffing and seasonal vegetables into a martini glass for a dramatic side dish, an appetizer or even a simple dessert. The new mashtini recipe collection means less time in the kitchen this holiday season and more time with family and friends. All of Bob Evans delicious food products featured in these new recipes can be found in your grocer’s refrigerated section.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56867-bob-evans-mad-about-mashtini-holiday-recipe-collection
The holidays are a joyful time of year, but preparing meals during this busy season can cause some unwanted stress. When friends and family come into town to celebrate, the main meal on those big days tends to get the most attention. But it’s easy to make overnight or early-arriving guests feel special by waking up their senses with a deliciously simple breakfast casserole for a welcomed morning surprise.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50955-bob-evans-food-products-holiday-entertaining-made-easy
Back-to-school season can be an exciting yet hectic time of year. For households with kids, the hustle and bustle of shopping for fall clothes, rounding up school supplies and soaking up a last few days of summer can be overwhelming. During this time, it’s important for families to find moments to enjoy each other’s company. The team at Bob Evans realizes that mealtime is a great opportunity for families to connect and dedicates itself to providing convenient solutions with their impressive line of food products so mom and dad won’t have to spend all evening in the kitchen.
To view Multimedia News Release, go to http://www.multivu.com/mnr/50954-bob-evans-back-to-school-meal-solutions
The holidays can often feel like a marathon of parties and preparation. Whether it’s family gatherings, hosting close friends for an intimate party, or providing for an office potluck, Bob Evans has the hot tip for families who are feeling the pressure of the holiday season. Starting today, the Bob Evans Farmhouse Feast will be available to order as a simple solution to any hectic holiday schedule.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bobevans/45437/
Meet Madison Hays. Her biggest dream is to become a Port Angeles School Titan cheerleader, like her mom once was. But, when her triple flip becomes a major FLOP during tryouts, she gets placed on the challenged B-Squad Grizzlies instead. Now, she needs a plan to impress the Titans ASAP. Learn more about this and the other Cheer books here, www.cheerbooks.com Tween Girls ages 8-12
Brand USA, the new tourism marketing entity responsible for promoting the United States to world visitors, unveiled the USA’s first-ever comprehensive marketing campaign today during a press conference at International Pow Wow, the largest U.S. travel trade show held this week in Los Angeles. The campaign showcases the diversity of experiences available in the United States in a fresh and unexpected light, inviting visitors to “Discover this land, like never before.”
“Our goal is nothing short of rekindling the world’s love affair with the USA – the place, the spirit and the dream,” said Brand USA CEO Jim Evans. “We want to spread America’s message of welcome around the world and invite travelers to experience the limitless possibilities the United States has to offer. So we asked ourselves, ‘how can we best speak to multiple countries, across countless languages and cultures?’ We found the answer lay in the only truly universal language—music.”
To view Multimedia News Release, go to http://www.multivu.com/mnr/55891-usa-international-travel-campaign-discover-this-land-like-never-before
Sandra Lee is an internationally acclaimed expert in all things food and entertaining and is best known for her cooking made easy approach. By using ready-made store-bought foods, she makes serving up delicious, yet approachable everyday meals and party favorites look easy.
To kick off the fall season, Bob Evans has teamed up with the celebrity chef to offer numerous mealtime solutions to busy families on the go made with their collection of side dishes that range from mashed potatoes to macaroni and cheese. Found in the refrigerated section of most local grocery chains, busy families can turn to them as a solution for a simple side dish or use them as a key ingredient when making one of the fun, semi-homemade recipes found at www.bobevans.com/recipes.
“I’m thrilled to be working with Bob Evans – their grocery food products are delicious and offer quality ingredients like their potato side dishes made with real potatoes, real milk and real butter,” said Sandra Lee. “I appreciate the notion of quality side dishes that save time, taste homemade and go from package to table in a matter of minutes. I’m all about making life easier, so I’m happy to share my newest trick in the kitchen and will be turning to Bob Evans sides as I plan my fall and holiday recipes.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7484151-bob-evans-farm-fresh-ideas/
In America, an estimated three million households are food insecure - that amounts to one in six people who lack the nutritious food needed to live a healthy life. Bob Evans Farms is pledging to continue the fight to end hunger through its Hunger Free Communities campaign, and is offering more ways to help feed families this holiday season.
To view Multimedia News Release, go to http://www.multivu.com/mnr/64013-bob-evans-farms-announces-hunger-free-community-campaign
As the sun begins to set on summer vacation, families are making room for new wardrobes, new friends and new daily routines. Kids will be back in the habit of eating lunch on a regular schedule and dinner should be the same way. But with nearly 8.4 million students enrolled in after school activities this year, families are constantly on the go with little time to prepare a wholesome family meal. This back-to-school season, Bob Evans is offering a solution.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bobevans/45436/
Year after year, healthier living seems to pop up as a popular choice among New Year’s resolutions. As America starts to think about 2011, Bob Evans Fit from the Farm® menu stands prepared to satisfy with nutritionally-balanced options.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/bobevans/45438/
