“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
When you’re a brilliant mathematician like the Baltimore Ravens’ John Urschel, a football playbook is only so challenging. So the 6-foot-3, 305-pound offensive lineman looks for mathematics in everyday life for mental stimulation, and he’s asking you to do the same. Get in the game by snapping photos of how and where you use math at school, at home, on the practice field — anywhere and everywhere – for a chance to win a $500 Amazon gift card and a video conference for your class with the professional athlete.
Kicking off August 19, in coordination with World Photo Day (#WorldPhotoDay), and running through September 17, you can show John Urschel how you use math for the win in everyday life on Twitter or Instagram using the hashtags #MathFTW and #TIContest to be entered to win. And, get creative! The gifted mathematician is seeing a lot of math these days as he pursues his Ph.D. in Applied Mathematics at Massachusetts Institute of Technology (MIT). Urschel, who holds a 4.0 Grade Point Average, is all the proof students need to see they can be good at academics while pursuing other passions – from athletics to the arts.
To view the multimedia release go to:
http://www.multivu.com/players/English/7746253-texas-instruments-math-for-the-win-contest/
As sleaze oozes from the Pentagon,
banished Marine and Naval Academy alum Susanna Marcasi finds a web of
corruption and must take on a man to whom all are beholden, Defense
Secretary Manfred Stahl. Can she bring down the cloistered power
brokers deep within the military’s superstructure and survive? Blood
Stripe: The Susanna Marcasi Chronicles. Find out more at:
http://www.GinaMariaDiNicolo.com or on Amazon at:
http://j.mp/Blood-Stripe Cincinnati City Beat and
Amazon reviewer John Kelly says “Like a literary version of ‘A Few Good
Men (and Women)’ on steroids, Gina Maria DiNicolo rips into your
emotional core like a ‘kill shot’ from page one and never lets up for
322 pages. This book, not for the weak of heart, tells the story of
strength, courage and no mercy in the most elite units of the U.S.
Armed Forces.” Baltimore native Gina Maria DiNicolo graduated
from the U.S. Naval Academy with a degree in history and an attraction
to the unconventional. She accepted a commission in the U.S. Marine
Corps where she worked in aviation, recruiting, history, and public
affairs. As a fulltime author and historian, in addition to her two
books, DiNicolo has written scores of articles for the Military Officer
Magazine and other publications. After publishing Blood Stripe, she
sought to get her historian game on and accepted a one-year, work/study
assignment as a senior editor for the U.S. Army Center of Military
History in Washington, D.C., producing studies on military operations
in Iraq and Afghanistan. She is a dancer specializing in Argentine
Tango. For a review copy of Blood Stripe: The Susanna
Marcasi Chronicles or to arrange an interview with Gina Maria
DiNicolo contact Scott Lorenz of Westwind Communications Book
Marketing http://www.book-marketing-expert.com/ or by phone
734-667-2090.
Vice President Joe Biden, Governor Martin O’Malley and an extensive roster of celebrities and elected officials joined visitors from across the United States as they flocked to Baltimore’s famed Inner Harbor and the Fort McHenry National Monument and Historic Shrine last night to take part in the centerpiece events of the week-long Star-Spangled Spectacular. The celebration of the bicentennial of our National Anthem – which included more than 30 tall ships and U.S. Navy vessels, festivals, living history demonstrations and the Blue Angels – peaked with a two-hour, nationally televised live special on THIRTEEN’S Great Performances on PBS.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7316051-star-spangled-200-celebrate-s-200th-anniversary-of-national-anthem/
ILEX Consumer Products Group, a Baltimore-based company which owns and manages health and beauty as well as over the counter (OTC) drug brands, launched di-gel, a new antacid/anti-gas brand, just in time for all the overindulging and stress of the holidays.
The new digestive aid, which is being promoted with integrated TV and digital advertising, grassroots and public relations, launched with the brand tagline
It has more than 112 years in tire experience; 86 years of service experience. It has serviced 11,000 makes/models and over 500 million vehicles in the last 86 years. Make no mistake. Firestone is a car company.
That’s the concept of the new Firestone brand campaign Bridgestone Americas (Bridgestone) launched this past weekend during the IZOD IndyCar Series Grand Prix of Baltimore IndyCar race.
The commercials use scene set-ups typical to a new car commercial only to reveal more seasoned makes and models as the stars of the campaign. The campaign, entitled, “Drive a Firestone”, is built on the core idea that while we don’t make cars, Firestone is a car company. That’s because whatever you drive, Firestone tires and the service provided by a Firestone retailer can help make your car run stronger, longer. It becomes a Firestone.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57818-bridgestone-americas-make-no-mistake-firestone-is-a-car-company
Get your Baltimore Fitness DVD here! http://tinyurl.com/ClickHereForDVD No other Baltimore Fitness Boot Camp offers over 45 Boot Camps per week! We are also the only Baltimore Fitness Boot Camp that offers a 30 day 100% money back guarantee! Baltimore Fit Body Boot Camp is for all fitness levels. Let our certified personal trainers help you get the results you want. http://youtu.be/1bR98g1dCw4
Get your Baltimore Fitness DVD here! http://tinyurl.com/ClickHereForDVD No other Baltimore Fitness Boot Camp offers over 45 Boot Camps per week! We are also the only Baltimore Fitness Boot Camp that offers a 30 day 100% money back guarantee! Baltimore Fit Body Boot Camp is for all fitness levels. Let our certified personal trainers help you get the results you want. http://youtu.be/1bR98g1dCw4
Reed Street Productions, creators of the zombie-infested 5K adventure race, Run for Your Lives, announced today that the race will expand beyond its inaugural location outside of Baltimore into 12 cities across the country, starting with the Atlanta area on March 3, 2012. The inaugural race launched in Darlington, Md., last October with more than 10,000 participants and spectators.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54305-run-for-your-lives-zombie-5k-2012
CVS Caremark and Children’s Hospital Boston will celebrate a mutually significant milestone at Fenway Park this evening. Just prior to the Boston Red Sox/Baltimore Orioles game, the two will recognize hitting the $1 million mark in funds donated to the Hospital by CVS Caremark for children with disabilities. The relationship that brought them to this point spans more than five years and focuses on a shared commitment to helping children with disabilities. Monies donated derive from the CVS Caremark Charitable Trust and the CVS Caremark All Kids Can Program and support the Hospital’s Cerebral Palsy Program and its Center for Communication Enhancement.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52103-cvs-caremark-reaches-1-million-in-donations-children-s-hospital-boston
The Racer’s Group, one of the most successful sports car team’s in the world over the last 15 years, launched its new social media and digital initiative this week heading into Saturday’s inaugural Baltimore Grand Prix. The professionally produced video (http://vimeo.com/28340908) features TRG’s two-car Porsche 911 GT3 Cup effort that is making a run at the Series GTC class championship. It was shot at its most recent American Le Mans Series race at Road America.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52001-new-trg-social-media-video-features-run-for-championship
