Today at the 10th Annual Meeting of the Clinton Global Initiative (CGI) in New York City, the Ad Council in partnership with Year Up, the Employment Pathways Project, ConPRmetidos, MENTOR: The National Mentoring Partnership, New Options Project, and Opportunity Nation launched the national “Grads of Life” campaign to help businesses fill more than 4 million vacant positions within the United States with qualified workers. The launch took place during CGI’s inaugural in-person meeting of the new Youth Employment Action Network attended by both business and non-profit leaders.
Secretary Hillary Clinton shared a message in support of the launch: “As we continue the work of Job One at The Clinton Foundation, we need to continue to build partnerships and to recruit more businesses to solve this important economic challenge. The Grads of Life PSA campaign is the first effort to drive employer demand for the millions of low-income young adults that are a huge source of untapped talent in our country and through GradsofLife.org employers can now access the first-ever online platform for the information, tools, and resources they need to take action today. I am asking employers, educators, non-profits, community leaders to join me and the Grads of Life campaign in this bold agenda to grow our economy and to create new opportunities for tomorrow’s leaders.”
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328451-new-grads-of-life-campaign-launched-to-bridge-the-gap-between-employers-and-opportunity-youth/
The Obama administration is holding the White House Summit on Nuclear Energy today discussing the role of nuclear energy in reducing carbon emissions linked to the threat of climate change. The event will be live streamed on WhiteHouse.gov and YouTube beginning at 1 p.m. ET.
“Nuclear energy has a really important role to play in the fight against climate change, and I think administrations in the past have recognized this but they’ve tended to be kind of quiet about it,” said Eileen Claussen, founder of the Pew Center on Global Climate Change.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7677651-nei-nuclear-energy-summit/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
SIRVA Inc., an industry-leading global relocation and moving services provider is delivering a clear message to the Amazon HQ2 evaluation committee: SIRVA Relocation wants Amazon to know that their integrated relocation and moving solution can support all of Amazon's mobility needs throughout an office move and employee group move to their second headquarters location.
With cities around the country going to great lengths to capture the attention of the Amazon HQ2 evaluation committee during the proposal submission process, SIRVA Relocation wanted to get in on the Amazon HQ2 fun.
To view the multimedia release go to:
https://www.multivu.com/players/English/8211851-sirva-relocation-amazon/
To coincide with Valentine’s Day, the Ad Council, R/GA and an unprecedented group of brand partners launched, “Fans of Love,” an extension of the iconic Love Has No Labels campaign. The new PSAs, filmed live at the NFL Pro Bowl in Orlando in January, put a twist on the traditional kiss cam by replacing it with an unbiased camera that features all forms of love –friendships, families and romantic relationships– across race, religion, gender, sexuality, ability and age. The goal of the campaign has always been to flood culture with a message of unbiased love, but this year, they’re doing so by actually reframing an iconic part of culture.
“On Valentine’s Day ‘Fans of Love’ highlights that love has the power to bring people together regardless of our differences – a message that is more important now than ever,” said Lisa Sherman, president and CEO of the Ad Council. “We hope that this new creative will encourage all of us to reflect on our own biases and the role we can play in creating a more accepting and inclusive world.”
“This Land Is Your Land,” the iconic song and rallying cry for American unification penned by Woodie Guthrie, is at the heart of Johnnie Walker’s new Keep Walking America campaign. For more than 200 years, Johnnie Walker has inspired the world with stories of personal progress and Keep Walking America is another powerful collection of stories reflecting the countless achievements, unwavering optimism and tireless progression of the great people who call America home.
The new 360 marketing campaign, which premiered nationally on November 7th with a :60 TV spot created by Anomaly and directed by Chris Sargent of Anonymous Content, celebrates the cultural progress and diversity that represents the fabric of America today. The lyrics of “This Land Is Your Land,” read in both English and Spanish, serve as the campaign’s anthem. The meaning behind the lyrics powerfully communicate the core message that America has always been and should always remain an inclusive nation, built on values that celebrate and reward people from all colors and creeds. The film was shot over two weeks and features real storylines of progress from Los Angeles, Santa Fe, Montana, New Orleans, Baltimore, New York and Washington DC.
To view the multimedia release go to:
http://www.multivu.com/players/English/7975051-johnnie-walker-keep-walking-america-celebrating-diversity/
Olives from Spain offers American consumers great recipes with this millenary ingredient from the Mediterranean, during their Have an Olive Day campaign. Ideal in high temperature weather, olives are a key component of the Mediterranean Diet which is part of the Intangible Cultural Heritage of Humanity. The supply of olives - is extensive with numerous formats and more than eighty types of fillings.
The versatility of European olives means they can be used in any recipe as they combine four classic flavours; sour, bitter, sweet and savoury. The antioxidants maintain cell integrity furthermore; olives are a natural source of antioxidant Vitamin E.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8368151-olives-from-spain-new-recipes-for-summer/
Olives from Spain offers American consumers great recipes with this millenary ingredient from the Mediterranean, during their Have an Olive Day campaign. Ideal in high temperature weather, olives are a key component of the Mediterranean Diet which is part of the Intangible Cultural Heritage of Humanity. The supply of olives - is extensive with numerous formats and more than eighty types of fillings.
The versatility of European olives means they can be used in any recipe as they combine four classic flavours; sour, bitter, sweet and savoury. The antioxidants maintain cell integrity furthermore; olives are a natural source of antioxidant Vitamin E.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8368151-olives-from-spain-new-recipes-for-summer/
Ten years after her Blind Date With God began, Joycee is at peace with her past. She has forgiven the unfathomable and wants to share her story. Her book tells the good, bad and ugly truth of the healing process she walked through – bringing with it a strong message that anything is possible to overcome if we are willing to be honest with ourselves. It’s a riveting journey of forgiving herself and those who have harmed her. In the midst of her painful journey is where 414 Ministry was birthed. A nonprofit that empowers and equips victims to become thriving survivors for such a time as this. Find out more and get to know Joycee here- https://www.facebook.com/joyceereynolds/
Email her here – 414ministry@gmail.com
Find out more about 414 Ministry here- http://414ministry.wixsite.com/414ministry Non-Fiction/Christian
The Prostate Cancer Foundation is throwing a one-two punch to knock out prostate cancer for good with the recent production of a public service announcement featuring boxing legend and five-time heavyweight champion of the world Evander Holyfield. The message encourages African-American men to get regularly checked for prostate cancer because they are more than twice as likely to develop this disease than any other type of cancer.
To view the Multimedia News Release, go http://www.multivu.com/players/English/7545851-pcf-holyfield-prostate-cancer-psa/
Adults have gotten the message that it’s safer for kids to ride in the back seat properly restrained, but when it comes to their own safety, there is a common misperception that buckling up is optional. Among adults who admit to not always using safety belts in the back seat, 4 out of 5 surveyed by the Insurance Institute for Highway Safety say short trips or traveling by taxi or ride-hailing service are times they don’t bother to use the belt.
The new survey reveals that many rear-seat passengers don’t think belts are necessary because they perceive the back seat to be safer than the front. This shows a clear misunderstanding about why belts are important, no matter where a person sits in a vehicle.
Before the majority of Americans got into the habit of buckling up, the back seat was the safest place to sit, and the center rear seat was the safest place of all in 1960-70s’ era vehicles. In recent decades, high levels of restraint use, the advent of belt pretensioners, load limiters and airbags, plus crashworthy vehicle designs have narrowed the safety advantages of riding in the rear seat for teens and adults.
DEWALT, a leading manufacturer of industrial power tools, hand tools, storage solutions, and accessories, today announced a partnership with The Statue of Liberty-Ellis Island Foundation, Inc. to support the construction of the Statue of Liberty Museum. The museum, which is scheduled to be completed in 2019, will allow millions more visitors to enjoy the Statue of Liberty experience and be inspired by her history and message of freedom and opportunity.
To view the multimedia release go to:
https://www.multivu.com/players/English/8263954-dewalt-statue-of-liberty-museum-liberty-island/
