The Fourth of July is an excellent time to take a moment to acknowledge all of the men and women who are bravely serving in the United States military at home and overseas. Major League Baseball’s San Diego Padres and Mercury Insurance are doing more than just saluting our troops’ service, as the two organizations partnered to host a “packing party” yesterday to assemble care packages for Marines and Sailors from local bases – Camp Pendleton and MCAS Miramar – currently deployed in Afghanistan. More than 50 Mercury employees and agents, local little leaguers and Padres pitcher Ian Kennedy and community representatives stuffed 1,000 backpacks in right field at Petco Park following the July 2 Padres-Reds game.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7264451-mercury-insurance-san-diego-padres-assemble-care-packages-for-afghanistan-troop/
Allstate Foundation Purple Purse® ambassador Kerry Washington unveiled her latest purse design to bring attention to domestic violence and financial abuse before an audience of community leaders, survivors and VIPs on Sept. 24 in New York City. In so doing, she also kicked off a month-long effort to raise funds for domestic violence programs nationwide.
Golden Globe and Emmy nominated Washington partnered with handbag designer, Dee Ocleppo, to create the 2015 Purple Purse. The limited-edition, on-trend clutch was created to encourage the public to talk about domestic violence and financial abuse. This year, the purple purse, retailing at $350, is available for purchase beginning Sept. 25 at select Saks Fifth Avenue locations and on Saks.com with 25 percent of proceeds supporting abuse programs.
To view the multimedia release go to:
http://www.multivu.com/players/English/7616851-allstate-foundation-purple-purse/
Continuing the excitement of the Esurance Pass It On Sweepstakes, which kicked off on Feb. 4 and selected 16 winners of $50,000 throughout tonight’s game, Esurance released a new post-game television commercial announcing it is giving away a grand prize of $250,000 to one lucky winner. To win the final $250,000 giveaway, people can continue to Retweet messages from the Esurance Twitter handle tagged #EsuranceSweepstakes.
Esurance surprised viewers with a television commercial that aired immediately after tonight’s game featuring a special cameo from Deadpool catching a football made of money. The character is the titular anti-hero in 20th Century Fox’s DEADPOOL, which opens in theaters everywhere this Friday, and stars Ryan Reynolds. Throughout the ad, Deadpool and others continue to drop everything they are doing to catch the football and “pass it on,” much like how Esurance saves money and passes the savings on to its customers every day. As part of the Allstate family, Esurance has innovative technology and knowledgeable experts to take care of customers and help them make smart decisions about their insurance.
To view the multimedia release go to:
http://www.multivu.com/players/English/7750152-esurance-pass-it-on-post-game/
A level IV trauma center in Washington State has installed copper components throughout its facility as another way of reducing hospital-acquired infections and keeping their patients safe.
Pullman Regional Hospital has become an early adopter of antimicrobial copper after studies found that the age-old metal could continuously kill deadly bacteria.
Each year, 2 million people in the United States are diagnosed with a hospital-acquired infection and nearly 100,000 people die. These infections are caused by common bacteria such as E. coli, MRSA, C. diff, CRE and VRE.
“It is a very serious problem,” said Ed Harrich, the director of surgical services for Pullman Regional Hospital. “I think every hospital across the nation is doing everything they can to try to deal with it the best that they can. But there’s bioburden on everything and people aren’t good at hand washing and there’s cross-contamination everywhere you go.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7378651-copper-development-association-cda-pullman-regional-hospital-keep-patients-safe-antimicrobial-copper/
Unprecedented planning by state and local authorities, law enforcement and the insurance industry established what is being called a national model for protecting the public from fly-by-night contractors in the aftermath of a natural disaster.
According to the National Insurance Crime Bureau (NICB), preparation in advance of the F-5 tornado that devastated the city of Moore and surrounding areas in May 2013 resulted in a well-coordinated effort to ensure that roofers and other contractors who swarmed into the area in the hours and days after the storm were properly licensed, insured and authorized to work in the area.
Local police assisted the Oklahoma Insurance Department Fraud Unit in patrolling the area and keeping suspected fraudulent out-of-state contractors from doing work unless all protocols were followed.
To view the multimedia release go to:
http://www.multivu.com/players/English/7665251-nicb-limited-fraud-following-2013-moore-tornado/
As part of their ongoing Stop the Texts. Stop the Wrecks. Texting and Driving Prevention campaign, the Ad Council and the U.S. Department of Transportation’s National Highway Traffic Safety Administration (NHTSA) are partnering with YouTube creator and actress Meg DeAngelis to raise awareness of this dangerous behavior. The collaboration also coincides with the release of new television campaign public service advertisements (PSAs) and the launch of Project Yellow Light, a national video contest and scholarship program that aims to educate young drivers on and generate engagement around this issue.
Meg is joining the effort as part of the Ad Council’s Creators for Good program by distributing new exclusive video content to her almost four million subscribers on YouTube. The video amplifies the campaign message, showing drivers that no matter how “safely” they think they can drive while doing other things, distracted driving is always dangerous. Created as an advice video, Meg runs through “10 Everyday Things You’re Doing Wrong” - from putting in bobby pins to folding your clothes - and ends with a serious message to her fans about the dangers of texting and driving.
“Texting and driving is such a serious issue, so I'm really proud to be a voice of this important campaign,” said DeAngelis. “I want all of my viewers to stay safe, so I hope that together, we can spread the word on the dangers of distracted driving.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7682151-ad-council-project-yellow-light/
Beginning a new chapter in its celebrated history as an American product design innovator, KitchenAid is unveiling a dramatically designed major appliance collection available in stainless steel, black, white and black stainless steel, an industry first.
Reflecting visual cues from its best known product, the iconic stand mixer, the new collection is wholly original yet uniquely identifiable as the KitchenAid brand. It will be the brand's first collection to launch globally, with U.S. availability starting in April of 2015.
“Our goal with the new line was to amplify the design and craftsmanship that separate KitchenAid from its increasingly non-differentiated competitors,” said Cynthia Soledad, Senior Director of KitchenAid. “In doing so, we're reaffirming our leadership in creating products that are valued equally for how they work and look.”
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7414131-kitchenaid-new-major-appliances/
Vitamin Bee, LLC today announced a new collaboration with the Bayer Bee Care Program through its “Vitamin Bee®” character to help promote the Feed a Bee initiative, bee advocacy and healthy nutrition awareness for children.
Created by veteran director and animator Geoffrey Kater, Vitamin Bee is the central character in a nutrition education program that encourages kids to eat nutritious foods and empowers them to make healthy lifestyle choices. Their approach is to teach children and have fun while doing it, with the help of a dynamic animated character, as well as an entire curriculum that entertains and educates through the use of videos, quizzes, activity sheets, games and hands-on lessons.
“Vitamin Bee is a great role model that teaches kids about the value of the honey bee to our planet, our food supply and our daily lives,” said Geoffrey Kater, creator of Vitamin Bee. “We hope that getting kids to appreciate the role of the honey bee at an early age will encourage them to be great bee advocates for their entire lives. Vitamin Bee speaks a language that kids understand and uses humor to teach them these important lessons. I think we’ve created a great thing here and I’m so happy to be working with the Feed a Bee program and to be part of the Bayer Bee Care Center to help educate schools, kids and families alike.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7452952-bayer-vitamin-bee-feed-a-bee/
In anticipation of its newly announced premiere date of Tuesday, December 6 at 10pm/9c, TELEMUNDO rolls out an exclusive digital prequel to the Super Series “El Chema” via Telemundo.com, VOD and the Telemundo Novelas app. With a script by writer Luis Zelkowicz, the “capítulo cero” (chapter zero) gives fans an exclusive look at El Chema’s backstory and what the character has been doing between the end of “El Señor de los Cielos” and the start of the new series. Starring Mauricio Ochmann, Mariana Seoane, Julio Bracho, Itatí Cantoral, Carmen Aub, Alexandra de la Mora, Arcelia Ramírez and Sergio Basáñez, the Super Series is directed by Danny Gavidia and Nicolás Di Blasi, and produced by Mariana Iskandarani and Patricia Benítez.
To view the multimedia release go to:
http://www.multivu.com/players/English/7980551-telemundo-el-chema-capitulo-cero/
