Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Take your holiday gatherings to the next level with modern twists on a few seasonal classics. Many of the secret ingredients to upgrade traditional recipes are already in your kitchen, including butter and cheese made with Real California Milk. Get in the holiday spirit and entertain Cali-style with the following tips made in partnership with Cooking Panda and Lifestyle Expert Rachel Hollis.
To view the multimedia release go to:
https://www.multivu.com/players/English/8237551-real-california-milk-six-holiday-recipes/
Popular tradition gives vinegar many healthful benefits, both through topical and internal use: it is antiseptic, antioxidant, purifying, soothing, protective, and toning.
This new interest motivated hair colouring pioneer Christophe Robin to study the cosmetic properties linked to vinegar, and research formulas inspired by traditional recipes to create a product that meets the current needs of both men and women.
To view the Multimedia News Release, go to http://www.multivu.com/players/uk/7560651-christophe-robins-botanical-vinegars/
In celebration of General Mills’ commitment to removing artificial flavors and colors from artificial sources from all of its cereals, the company is rolling out a three-week open casting call to find one real rabbit to be featured as the honorary face of Trix. Pet bunnies from across the country could be the #RealTrixRabbit and appear on limited run boxes in the winner’s hometown.
From real rabbits to pets in bunny costumes, kids, parents and family members are invited to snap pictures or take videos of their furry friends– and upload them to the www.RealTrixRabbit.com. Applicants can also scope out the competition and follow the journey to find the Real Trix Rabbit by following #RealTrixRabbit on social media from October 19, 2015 to November 8, 2015.
While the iconic Trix Rabbit isn’t going anywhere, Trix is removing artificial flavors and colors from artificial sources. This means using ingredients like fruit and vegetable juices and spice extracts such as turmeric and annatto to achieve the fun red, yellow, orange and purple colors while delivering the same great taste that adults and children have always enjoyed.
“The search for the honorary Real Trix Rabbit is a family-friendly opportunity to share our excitement with cereal fans as we introduce the new Trix recipe this January,” said Lauren Pradhan, senior marketing manager for General Mills’ Cereal division. “We are excited for families to experience the new Trix recipe as well as the recipes for other cereals and see for themselves that every spoonful will still deliver the great taste, quality and fun that General Mills cereals have always brought to their cereal bowl.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7664051-real-trix-rabbit/
Whether it is over mixing bowls, the stove or the kitchen table, so many memories are created in the kitchen. Cooking brings people together. Elise Bauer, creator of Simply Recipes knows this, and has dedicated her site to tasty, high-quality recipes using ingredients you probably already have in your kitchen.
One of Elise’s favorite ingredients is California Ripe Olives; the unique flavor profile lends itself well to so many dishes from breakfast to dessert and everything in between.
To view the multimedia release go to:
https://www.multivu.com/players/English/8268151-california-ripe-olives-simple-recipes-elise-bauer/
Olives from Spain offers American consumers great recipes with this millenary ingredient from the Mediterranean, during their Have an Olive Day campaign. Ideal in high temperature weather, olives are a key component of the Mediterranean Diet which is part of the Intangible Cultural Heritage of Humanity. The supply of olives - is extensive with numerous formats and more than eighty types of fillings.
The versatility of European olives means they can be used in any recipe as they combine four classic flavours; sour, bitter, sweet and savoury. The antioxidants maintain cell integrity furthermore; olives are a natural source of antioxidant Vitamin E.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8368151-olives-from-spain-new-recipes-for-summer/
The football World Cup is just around the corner and all over the country the most delicious recipes are popping up for exciting match days. But what do Brazilians eat during matches? What is the culinary landscape of the host nation really like? We make a little culinary foray through São Paulo, the biggest city in the country and serve up some gourmet tips from Brazil.
GoDaddy Inc. (NYSE: GDDY), the company that empowers everyday entrepreneurs, and Ayesha Curry today launched her new lifestyle and brand website, Homemade. Together, Ayesha and GoDaddy are debuting Homemade to inspire entrepreneurs to pursue their dreams and turn their ideas into reality online.
Ayesha’s new brand and website (www.shophomemade.com), built by web designer Mehran Azma, using Managed WordPress on GoDaddy, showcases her passions and serves as a hub for all of her curated content and business ventures. Homemade is a place where Ayesha’s fans can browse for anything from her latest recipes, to tips for entertaining, or advice on balancing life as a mompreneur. It also features, for the first time, all of Ayesha’s products available for purchase in one place.
To view the multimedia release go to:
https://www.multivu.com/players/English/8434351-godaddy-ayesha-curry-new-homemade-website/
The holidays are quickly approaching and this time of year we are all looking for inspiration to make our dishes extra special. According to award-winning Chef Robert Del Grande of Houston’s highly-acclaimed RDG + Bar Annie Restaurant, California Dried Figs should be a pantry staple to create simple and delicious recipes to spice up the holidays and all year long.
“Great cooking is easy with the right ingredients on hand,” says Del Grande. “That’s why I always have California Dried Figs in my pantry to add a twist to holiday dishes and recipes year-round. Figs truly elevate simple dishes to extraordinary. So the next time you are in the market be sure to pick up California Dried Figs for your pantry. And, remember: When you think delicious, think figs. And, when you think figs, think California!”
To view the multimedia release go to:
http://www.multivu.com/players/English/7695851-california-figs-holiday-recipes/
The holidays have a way of bringing everyone together, but sometimes this invites a mixed bag of characters. Thankfully, Chex’s Go-To Guide For Holiday Party Magic is this season’s resource for creating an unforgettable experience, no matter whoever happens to knock on your door. More information visit: chex.com/ideas/go-to-guide-for-holiday-party-magic
With the help of Food Network personalities Alie & Georgia, along with Ali Ebright of Gimme Some Oven and Courtney Whitmore of Pizzazzerie, Chex has created three new holiday party themes complete with homemade Chex mix recipes, cocktails, and free printables to make sure your party pops!
To view the multimedia release go to:
http://www.multivu.com/players/English/7688251-general-mills-chex-mix-holiday-guide/
Holland America Line turns its culinary programming up a notch with the introduction of dynamic shipboard cooking shows produced in partnership with the long-running public television show America’s Test Kitchen, the most popular how-to-cook show on TV. Holland America Line is a sponsor of America’s Test Kitchen on public television, and is proud to make this experience possible at sea. The initiative was announced today in New York City at a press conference at the prestigious Institute of Culinary Education.
Holland America Line’s shipboard Culinary Arts Center will be transformed to replicate the television set where the prominent America’s Test Kitchen TV shows are recorded for broadcast by more than 350 public television stations nationwide. Designed specifically for Holland America Line, the shipboard shows will be hosted by Holland America Line chefs trained by America’s Test Kitchen culinary experts. Shipboard cooking demonstrations and hands-on workshops — with topics ranging from shaping Asian dumplings to making the perfect pie crust — will combine foolproof, accessible recipes and cooking techniques that are rooted in the rigorous testing and science-based approach of America’s Test Kitchen.
To view the multimedia release go to:
http://www.multivu.com/players/English/7363858-americas-test-kitchen-joins-holland-america/
When we think of fall, we think of indulging in rich and flavorful meals, sides, drinks and desserts. But as the temperatures drop and the holidays approach, our busy calendars begin filling up leaving us with little time to think about preparing dinner. Cooking expert and TV personality, Ceci Carmichael, will help you add some variety to your weeknight rotation with quick and simple dinners that will soon become fall staples in your home.
