The all-new Toyota Camry is here with a striking new look and a hot new marketing campaign that’s set to tap into drivers’ emotions and the sensations they will feel when driving the vehicle. While purchasing a Camry continues to be a smart and rational choice, the 2018 Camry now delivers the magic and excitement drivers crave. These emotions are highlighted in the “Sensations” campaign, which compels drivers to love the new Camry for all the “wrong” reasons. The campaign will cover multiple media channels, including broadcast, cinema, social, print, digital and out-of-home placements.
Rather than telling customers how it feels to drive the all-new Camry, this campaign shows them through impactful and evocative imagery that clearly conveys a specific feeling generated by some aspect of the Camry’s styling, safety, technology and performance. The goal of the campaign is to introduce people to an inspiring, more emotional, more exciting driving experience that will make every driver feel special.
To view the multimedia release go to:
https://www.multivu.com/players/English/8053353-toyota-camry-ignites-the-senses/
DEWALT unveils the FLEXVOLT™ system, which features the world’s first battery that automatically changes voltage when the user changes tools. The FLEXVOLT™ battery powers a new lineup of brushless 60V MAX* and 120V MAX* FLEXVOLT™ tools. What makes the FLEXVOLT™ battery (DCB606) extremely innovative is its patent-pending technology that is backwards compatible with most existing DEWALT 20V MAX* tools and chargers. When used in DEWALT 20V MAX* tools, the FLEXVOLT™ battery provides up to 4X runtime**. In addition, the FLEXVOLT™ battery provides more than 3X battery power versus DEWALT 18V NiCad.
The key to this technology is the ability of the FLEXVOLT™ battery to switch between DEWALT tools of varying voltages (20V MAX*, 60V MAX* and 120V MAX*). The FLEXVOLT™ battery automatically changes voltage depending on whether it’s being used in a 20V MAX* or 60V MAX* tool. Two FLEXVOLT™ batteries together power the new DEWALT 120V MAX* tools. This means that high power tool applications that previously could only be accomplished by corded tools, can now be performed with the DEWALT FLEXVOLT™ system of cordless tools. As a result of this advanced battery technology, jobsites can now fully transition from corded to the freedom of cordless.
To view the multimedia release go to:
http://www.multivu.com/players/English/7517855-dewalt-unveils-flexvolt-system/
Children with physical disabilities are twice as likely to be bullied, impacting their educational, physical and emotional development.* In support of National Bullying Prevention Month this October, Shriners Hospitals for Children® and award-winning actor, model and philanthropist, RJ Mitte, are once again partnering to encourage the public to help #CutTheBull.
Teens and adults alike are encouraged to visit CutTheBull.org and see how they can help create a more positive, accepting environment for kids living with disabilities. There, Shriners Hospitals will announce “RJ's Heroes”, honoring individuals who have helped reduce bullying in their communities. Supporters can also share their anti-bullying stories and purchase #CutTheBull t-shirts, with proceeds going to Shriners Hospitals for Children to provide life-changing care to kids.
Born with cerebral palsy, Mitte was bullied as a child and knows firsthand the effects it can have. The doctors and staff at Shriners Hospitals for Children helped Mitte overcome many of the physical effects of cerebral palsy, which made him stronger and able to succeed despite the bullying. Now a successful actor and model, Mitte wants to help other kids with disabilities who may be experiencing the same thing.
To view the multimedia release go to:
http://www.multivu.com/players/English/7559151-shriners-hospital-cut-the-bull/
In a two-part video series from EisnerAmper, one of the nation's leading providers of employee benefit plan audits, leading benefit plan expert, Denise Finney, highlights two new accounting standards related to employee benefit plans and addresses the impact they have on plan sponsors.
Finney, who has extensive experience directing employee benefit plan audits, including 401(k), 11-K, profit sharing, defined benefit, 403(b) and Employee Stock Option Plans (“ESOPs”), begins her video series by addressing ASU 2015-12, Part 1, which applies to fully benefit-responsive investment contracts.
To view the multimedia release go to:
http://www.multivu.com/players/English/7856731-eisneramper-employee-benefit-plan/
Bayer and National 4-H Council amplified their commitment to the future of our rapidly expanding global population by launching a new effort to grow the pipeline of tomorrow’s innovators, starting now. The two organizations announced today a nationwide collaboration, Science Matters, which will address the need for an enhanced STEM (science, technology, engineering and math) workforce by planting a love of scientific exploration in thousands of youth in urban and rural areas across the country.
Science Matters will leverage Bayer’s more than 150 years of scientific breakthroughs and 4-H’s century of hands-on learning to equip more than 25,000 youth with tools and support they need to deepen their understanding of science.
To view the multimedia release go to:
https://www.multivu.com/players/English/77126512-bayer-4-h-launch-science-matters/
The Tory Burch Foundation today announced the launch of a global campaign, #EmbraceAmbition, to encourage women to embrace ambition. The initiative kicks off today to coincide with International Women’s Day. Inspired by Tory’s personal experience as a woman and entrepreneur, the campaign aims to address the double standard that exists around ambition, which is often seen as a great attribute in men and as a negative one in women.
A cornerstone of the campaign is a video PSA celebrating ambition, created with Laird+Partners. The PSA features celebrities and leaders from diverse industries including entertainment (Gwyneth Paltrow, Julianne Moore, Kerry Washington, Chris Pine, Reese Witherspoon), fashion (Anna Wintour), sports (Billie Jean King, Gabby Douglas, Laila Ali), business (Eric Schmidt, Sheryl Sandberg), philanthropy (Melinda Gates) and more.
To view the multimedia release go to:
https://www.multivu.com/players/English/8056451-tory-burch-foundation-embraceambition/
Exact Sciences Corp. (NASDAQ: EXAS) announced today that the U.S. Food and Drug Administration (FDA) has approved Cologuard, the company’s noninvasive, stool DNA colorectal cancer screening test. Cologuard is the first noninvasive screening test for colorectal cancer that analyzes both stool DNA and blood biomarkers and has been proven to find 92 percent of cancers and 69 percent of the most advanced precancerous polyps in average risk patients. Cologuard, which is available through healthcare providers, offers people 50 and older at average risk for colorectal cancer an easy–to–use screening test they can do in the privacy of their own home.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7092251-fda-approve-s-exact-sciences-cologuard-screening-test-colorectal-cancer/
Today, Novo Nordisk announced new phase 3 interim data from its guardianTM2 trial for its recombinant coagulation factor VIII (rFVIII) product NovoEight® (turoctocog alfa), the first new rFVIII molecule in over a decade, which shows that it provides long-term reduction from bleeding in people with haemophilia A when used as a preventative treatment.1 The results were presented at the World Federation of Haemophilia (WFH) World Congress and support findings from other studies within the guardianTM clinical programme that found NovoEight® demonstrated good efficacy in preventing and treating bleeds without inhibitor development in previously treated patients.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/71400529-novoeight-reduction-of-bleeding-haemophilia-a
Pace, Chicagoland’s suburban bus and regional paratransit provider, is proud to remove transportation barriers for people with disabilities through its fixed route bus system and ADA Paratransit service. In honor of the United Nation’s International Day of Persons with Disabilities, which promotes the rights and well-being of persons with disabilities each year on December 3, Pace has updated their educational materials to help riders with disabilities more easily use Pace’s fully accessible services.
The video and graphics below provide educational support related to Pace’s fixed route system and ADA Paratransit service. The materials are intended to improve the experience for riders living with a disability by increasing understanding of Pace’s offerings.
To view the multimedia release go to:
https://www.multivu.com/players/English/8457351-pace-fixed-route-bus-system-ada-paratransit-service/
Employees and consumers are gaining greater influence over corporations' behavior thanks to a surge in e-commerce and social sharing, according to Sodexo's 2015 Workplace Trends Report, released today. A new form of public accountability, dubbed "Rateocracy," is putting unprecedented pressure on companies to act transparently, highlighting one of the major shifts in how the workplace is changing in response to technology and cultural expectations.
The report provides an in-depth analysis of nine notable implications accompanying this new era of Rateocracy, including the need for constant real-time reputation management and the new role of the CEO, which is to communicate an honest and aspirational vision that connects employees and consumers. Transparency is particularly important in addressing public relations challenges that are increasingly being amplified through social channels.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7065233-sodexo-workplace-trends-report/
http://www.WhitneyVandell.com Whitney
Vandell’s debut record takes its namesake from that same title, one
that has been hard-earned by Vandell over years of intense work. The
African-native instrumentalist has released one of the more intriguing
and eclectic instrumental records thus far this year on the indie
scene. What makes the ‘One-Girl Symphony’ so interesting is Vandell’s
hand over a vast array of genres. The record style-hops with ridiculous
tact, shifting from classical influences to rock and roll and blues in
seamless movements. Speaking of which, there actually are movements.
Her debut album is broken into four autobiographical sections of three
songs each: Teenage Turbulence, The Formative Years, Return to
Innocence & Hope, and Empty Promises to Broken Hearts.
Buckling precious cargo into a late-model vehicle has gotten a bit easier in the past year, the Institute’s LATCH ease-of-use ratings show.
IIHS launched its ratings of child seat installation hardware in vehicles in June 2015. Out of 102 vehicles rated at that time, the majority were poor or marginal. Today, a total of 170 current models have been evaluated, and most are good or acceptable. Three models — the Audi Q7, Lexus RX and Toyota Prius — earn the top rating of good+, a distinction that no vehicle achieved last year.
A properly installed, age-appropriate child restraint can protect a child much better in a crash than a safety belt alone. LATCH, which stands for Lower Anchors and Tethers for Children, is intended to make it easier for caregivers to install child restraints properly. Child restraints installed with LATCH are more likely to be put in correctly than restraints installed using the vehicle safety belt, IIHS research has shown.
Even with LATCH, installation errors are common. The Institute’s ratings are based on key ease-of-use criteria that have been shown to minimize mistakes.
