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Today, the National Highway Traffic Safety Administration (NHTSA), the State Attorneys General and Consumer Protection Agencies and the Ad Council joined with Twentieth Century Fox Television and Twentieth Century Fox Home Entertainment to unveil new public service advertisements (PSAs) featuring scenes from season three of Fox’s award-winning television series “Glee” to educate young adult drivers (16-24) of the dangers of texting while driving.
To view Multimedia News Release, go to http://www.multivu.com/mnr/57432-ad-council-nhtsa-and-glee-encourage-young-adults-to-not-text-and-drive
For the first time ever, an orchestrated stampede of more than 40 horses stopped all traffic on a portion of the famous Las Vegas Strip as Shania Twain marked her arrival into Las Vegas by making a grand entrance via horseback to her new home at The Colosseum at Caesars Palace. Fans and visitors lined the street in front of the iconic Caesars Palace fountains to welcome Shania as The Colosseum’s newest resident artist. With Shania’s hits “Man, I Feel Like A Woman” and “Still The One” taking over the Strip, the international superstar showed the world that she is ready to rock the Las Vegas stage.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58892-shania-twain-at-the-colosseum-at-caesars-palace-in-las-vegas-still-the-one
As part of Global Youth Traffic Safety Month™ , the U.S. Department of Transportation (DOT), Mazda Motorsports, the Ad Council and the National Organizations for Youth Safety (NOYS) announced the six high school and college winners of their second annual Project Yellow Light scholarship contest. “One Text or Call Could Wreck It All,” was the theme of this year’s contest. Entrants were asked to develop and produce a short video that would depict for their peers the dangers of risky mobile behavior on our Nation’s roadways. The high school grand prize was awarded to Brittany Devasure, a senior from North Carolina, for her video. For the first time, the contest was open to college students. Rachel Hall, who studies at the Cleveland Institute of Music, was recognized as the grand prize winner for her video.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61426-ad-council-and-nhtsa-announce-project-yellow-light-scholarship-winners
INRIX, a leading international provider of traffic information and driver services, today released its sixth Traffic Scorecard Annual Report, which revealed that traffic congestion is back on the rise in 2013 after two consecutive years of declines. In the first three months of this year, traffic congestion is up 4 percent compared to 2012. This suggests that after a tumultuous economic year in 2012, the economy is back on the mend bringing increased traffic congestion.
The uptick in traffic congestion in 2013 follows a 22 percent decrease in 2012. The “stop n go” nature of the results indicate an overall economic climate that has not yet returned to pre-recession levels in many areas, including total jobs and unemployment rates.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61109-inrix-traffic-scorecard-reports-u-s-congestion-on-the-rise
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Businesses are recognizing this shift from offline media to online media, and realizing that in order to acquire leads, build targeted traffic and convert more customers in the new normal, they have to start measuring different metrics.
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