Optimer Pharmaceuticals, Inc. (NASDAQ: OPTR) announced today that the U.S. Food and Drug Administration (FDA) has approved the company’s antibacterial drug DIFICID™ (fidaxomicin) tablets for the treatment of Clostridium difficile-associated diarrhea (CDAD) in adults 18 years of age and older. CDAD is a significant medical problem in hospitals and long-term care facilities, and is beginning to emerge in the community among people previously at low risk for the disease. In the largest Phase 3 clinical studies ever conducted in CDAD, DIFICID had clinical response rates at the end of treatment that were non-inferior to oral vancomycin. DIFICID was superior to vancomycin in sustaining clinical response through 25 days beyond the end of treatment. DIFICID is the only FDA-approved antibacterial drug proven to be superior to vancomycin in sustained clinical response for CDAD.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/optimerpharma/50177/
Easy Spirit, a division of The Jones Group Inc. (NYSE: JNY), announced today that it has unveiled a regional campaign that celebrates the heritage of the Easy Spirit brand by helping women live their lives in comfort. As part of the campaign, the brand recently unveiled the newest addition to its Anti-Gravity collection, the Parnella pump. The collection kicked-off with the launch of an online campaign, in-store signage and flash mobbers who danced in the streets of New York City to “Pump up the Jam,” wearing the Parnella pump.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52474-easy-spirit-unveils-looks-like-a-pump-feels-like-a-sneaker-campaign
Six Flags Magic Mountain, in celebration of 40 years of thrill ride innovation, today announced an unprecedented year of capital expansions with three new roller coaster experiences slated for the Valencia theme park in 2011. With these additions, Six Flags Magic Mountain regains the coveted Coaster Capital of the World crown - with a total of 18 roller coasters - more than any other theme park on the planet.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sixflags/46421/
Love sharing your knowledge of Mickey’s California crib? Raced around every attraction at Walt Disney World Resort? If so, your dreams have come true! Disney Parks today announced the fifth annual Walt Disney World Moms Panel search. For the first time in the panel’s history, the call for new park-savvy panelists to lead the online trip-planning forum has expanded to include Disneyland and runDisney specialists. Disney fans from all over the world are encouraged to apply at www.disneyworldmoms.com/search2012 today through September 16.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/disneyparks/48532/
Callaway Golf Company (NYSE: ELY), recognized worldwide for its technologically advanced golf equipment, today announces the October 14 availability of its Spring 2012 golf apparel line for men and women. Featuring performance characteristics that are authentic to golf, such as moisture wicking, strategic breathability and UPF 30+ protection, Callaway apparel is tested and proven each week on the professional tours around the world. The collection blends performance attributes with a refined and contemporary style for a distinctive look and feel.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/callawaygolf/46340/
To mark World MS Day, today the National Multiple Sclerosis Society announced the culmination of the We Keep Moving journey, a 10-week reality road trip across America to chronicle the extraordinary lives of people living with multiple sclerosis (MS) told by a documentary crew who have MS themselves. The Society initiated this campaign to capture unique personal stories of perseverance and triumph with the goal of uniting millions of people affected by MS and inspiring the general public with stories about people who might not ordinarily appear on their daily radar screens.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/wekeepmoving/43743/
Ridgefield, CT, September 14, 2011 – Landmark public health campaign DRIVE4COPD today announced the unveiling of 24M: The DRIVE4COPD Monument, a visual representation of the impact of chronic obstructive pulmonary disease (COPD) in the United States. Reaching 14 feet at its highest peak and spanning half a football field, this first-of-its-kind monument comprised of 24 large-scale pinwheels to represent the 24 million Americans who may be living with COPD, was designed by internationally renowned artist and sculptor Michael Kalish.
To view Multimedia News Release, go to http://www.multivu.com/players/English/51245-24m-the-drive4copd-monument/
It may be a concept, but the Nissan ESFLOW electric sports car proves it\'s possible to remain environmentally sympathetic without having to give up the joy of driving.
It looks like a sports car, handles like a sports car and performs like one too. Using technology pioneered in the award-winning Nissan LEAF, the EV concept shows that driving can still be as much fun tomorrow as it is today.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/prne/nissan/47595/
Honda unveiled the dynamic Accord Coupe Concept today at the North American International Auto Show, providing the first official glimpse of the athletic styling direction, as well as revealing a host of new technologies for the all-new, ninth-generation 2013 model, set to go on-sale this fall.
The 2013 Accord will feature three all-new powertrains, including the first U.S. application of both a 2.4-liter direct-injected engine and two-motor plug-in hybrid system from Honda’s suite of next-generation Earth Dreams™ powertrain technologies. In addition, the V-6 Accord will be the first Honda sedan to feature a new 6-speed automatic transmission. Both the Accord Sedan and the Accord Coupe models are expected to achieve class-leading fuel economy ratings and will be available with a number of innovative new safety and technological features.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/honda/45742/
Nutrisystem, Inc. (NASDAQ: NTRI), the number one home delivery weight loss company, announced today that it is revamping its programs by incorporating its highest scoring, best tasting fresh frozen gourmet foods into all of its weight loss plans at the lowest price in the Company’s history. Part of Nutrisystem’s “Hooray You! New You Revolution” initiative is to empower and celebrate the success of its members, and with these significant changes it will make Nutrisystem® weight loss programs more accessible to a wider audience than ever before.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/nutrisystem/47901/
Kimberly-Clark’s Huggies® Brand today announced its second class of MomInspired™ grant recipients, unveiling nine unique ideas that address a diverse range of parenting, baby and child care product and service solutions. Huggies’ MomInspired grant program provides seed capital and resources to help fund women-owned business startups and new product innovations inspired by personal motherhood challenges and experiences.
In the two years of the program, Huggies MomInspired has solicited nearly 1,000 product and service idea applications addressing unmet parenting needs, and has awarded $315,000 in grant money – $15,000 each to 21 inventive women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/53278-huggies-second-annual-mominspired-grants-to-nine-mom-product-inventors
Shell today produced its first oil and natural gas from the Perdido Development, the world’s deepest offshore drilling and production facility. Located in an isolated, ultra-deep sector of the Gulf of Mexico, Perdido marks a new era in innovation and safely unlocks domestic sources of energy for US consumers. The facility sits in approximately 2,450 meters (8,000 feet) of water, which is roughly equivalent to six Empire State Buildings stacked one atop the other, and will access reservoirs deep beneath the ocean floor. Perdido smashes the world water depth record for an offshore platform by more than 50%.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/shelloil/41611/
