Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is reshaping casino industry rewards with the re-launch of its mychoice™ guest loyalty program. The new mychoice offers guests the opportunity to earn annual lease payments on Mercedes-Benz vehicles, cruises on Royal Caribbean International® and stays at Wynn Las Vegas and Encore, two of Las Vegas’ premier resort properties, through an innovative cross-marketing agreement with Wynn Las Vegas, LLC.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/pinnacle/48881/
The Pick A Powder Campaign Launches Its Funniest Video Yet – 6-foot-6 Trace Adkins Trying to Get Into Richard Petty’s No. 43 Stock Car
Memphis, TN/Concord, NC – Country music superstar Trace Adkins, and racing legend and NASCAR Hall of Famer Richard Petty are at it again. The humorous rivalry videos where they are shown in each other’s world are now appearing online as part of the Pick A Powder Program. The one launching this week shows 6-foot-6 Trace attempting to get into Richard Petty’s No. 43 stock car. Since the campaign started, they have been going back and forth with each other on Facebook and in videos, all in an effort to get the most fans on their team and to show they experience more pain than the other.
BC Powder and Goody’s Headache Powders, the brands Adkins and Petty represent, are going head-to-head in an online contest. The BC and Goody’s “Pick A Powder” campaign plays off the fierce and generational loyalty users have to either Goody’s or BC. Both Adkins and Petty will try to get their fans around the country to pick their team to support: Team Richard for Goody’s and Team Trace for BC on www.pickapowder.com. The man who gets the most fans to join his team will get to see the other “perform” LIVE at the Goody’s 500 in Martinsville, Va. next spring. The campaign will feature a charity component with a donation being made to the Wounded Warrior Project on behalf of Adkins and BC, and Victory Junction Camp for seriously ill children on behalf of Petty and Goody’s.
Horseshoe Casino Cleveland, Ohio’s first full-service casino, officially opened its doors to the public the evening of Monday, May 14.
Horseshoe Cleveland was developed by Rock Ohio Caesars LLC (ROC), a joint venture between Rock Gaming LLC and Caesars Entertainment Corporation (NASDAQ: CZR). Caesars Entertainment manages the casino’s day-to-day operations. Horseshoe Cleveland is a full member in Total Rewards, Caesars Entertainment’s loyalty program.
The grand-opening event was attended by Gary Loveman, chairman, CEO and president of Caesars Entertainment Corporation; Dan Gilbert, chairman of Rock Gaming; Marcus Glover, general manager and senior vice president of Horseshoe Cleveland; Cleveland Mayor Frank Jackson; and many others. More than 4,000 members of the public lined up for hours to be the first to experience downtown Cleveland’s newest world-class entertainment destination.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56214-caesars-horseshoe-casino-cleveland-ohio-opening
Pinnacle Entertainment, Inc. (NYSE: PNK) today announced it is offering players a wealth of extraordinary benefits in its mychoice guest loyalty program. Just one year after enhancing the program, Pinnacle is now offering an innovative new benefit: annual trips to Atlantis, Paradise Island resort in The Bahamas. Atlantis joins an array of iconic brands already available to mychoice members such as the opportunity to earn an annual lease on Mercedes-Benz vehicles, cruises on Royal Caribbean International and stays at Wynn Las Vegas and Encore.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55465-pinnacle-entertainment-mychoice-casino-rewards-program
Solta Medical, Inc. (Nasdaq: SLTM), the global market leader in aesthetic skin treatments, today announced the launch of the Simply Smart Rewards Program for Clear + Brilliant laser treatments, the first-ever patient loyalty program in aesthetic laser skin resurfacing.
Clear + Brilliant and Clear + Brilliant Perméa treatments have been shown to help improve skin tone, texture and other subtle signs of aging. The precise laser energy has allowed most consumers to experience immediate and progressive results that last for months, but vary by age, skin condition and how they protect their skin. The treatment takes about 20 minutes, is safe for all skin types and is suitable for men and women.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61178-solta-medical-launches-clear-brilliant-simply-smart-rewards-program
Howard Baker told me on the steps of the capital, at the time of the inaugural,
He said “Mr. President I want you to know I will be with you through thick.”
And I said “What about thin?”
He said “Welcome to Washington”
http://ronaldreaganquote.com/2012/11/president-reagans-humor-washington-d-c-loyalty/
SEPHORA BEAUTY INSIDER, the best and most expansive beauty loyalty rewards program, is now better than ever with more of everything you love: more beauty rewards, more first pass access and more exclusive experiences. Now is the time to join, check in or upgrade your BEAUTY INSIDER status with the program relaunch on August 12th.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/62682-sephora-beauty-insider-loyalty-rewards-program-relaunch
Rewards are the single most important factor when consumers are looking for a new credit card, consumer research commissioned by MBNA suggests.
The findings come as MBNA launches the new MBNA More Rewards Credit Card Account, offering new customers two cards on one account and huge reward earning potential on all of their spending. It comes with a market-leading representative rate for reward cards of 12.9 percent APR (variable) and is available now on MBNA’s website http://www.mbna.co.uk, as well as most comparison websites.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58700-mbna
At the Mobile World Congress (MWC) exhibition starting today in Barcelona, B.I.S. Advanced Software Systems Ltd. will demonstrate our vast cloud storage capabilities to telecom industry ISPs/MSPs and large enterprises. With B.I.S.’s unique and innovative unified data access and mobility applications, you can generate customer stickiness, increased loyalty, and future profits and better ROI.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/65012-BIS-mobile-world-congress-2014-cloud-storage
Hotels.com®, the leading online accommodation reservation website, today launched the “My Free Night” campaign to showcase the flexibility and value of free* nights earned through Welcome Rewards®, the company’s industry-leading loyalty program. Hotels.com will give away 120 free hotel nights throughout the campaign, which encourages travelers to share how they enjoy their free time – whether it be free of obligations or free of cost – through TV creative, viral video and social media.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63049-hotelscom-my-free-night-campaign-free-hotel-stays-120-days-give-away
Quaker State®, one of the industry’s most innovative motor oil brands, announced today its recognition of the next recipient in the Quaker State Cash Back Program. Terry Link of Killam, Alberta, Canada recently hit the 400,000 kilometer mark in her 2003 GMC Yukon XL while choosing Quaker State motor oil at each of her vehicle’s manufacturer-recommended service intervals.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64876-quaker-state-cash-back-canada-warranty-loyalty
Get your duck calls ready - America’s favorite family, the Robertsons, are bringing their story to life onstage for the first time. The highly anticipated DUCK COMMANDER MUSICAL, based on the best-selling book The Duck Commander Family by Willie and Korie Robertson, will make its world premiere at the Crown Theater inside Rio All-Suite Hotel & Casino on April 15. Tickets range from $49 to $125 plus applicable taxes and fees and are available for purchase on Feb. 12 at 10 a.m. PT for Total Rewards members, the loyalty program of the Rio’s parent company Caesars Entertainment, and Duck Commander fans by visiting www.duckcommandermusical.com. Facebook users who “Like” the DUCK COMMANDER MUSICAL Facebook page can also gain access to the presale offer. Tickets will go on sale to the public on Feb. 17 at 10 a.m. PT.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7443451-duck-commander-musical/
