Carhartt, America’s premium work wear brand since 1889, today launched its national fall integrated marketing campaign focused on the brand’s durable water repellent Rain Defender® technology available in select outerwear, sweatshirts, pants and accessories. The multi-week campaign features search and rescue crewmembers who don’t have the luxury of waiting for good weather; their workdays don’t get rain delays. The campaign will be shown across multiple broadcast and digital channels through December.
“Durable, high performance sweatshirts and outerwear are a necessity for anyone in the rugged outdoors who can’t stop because of weather. Carhartt’s products featuring Rain Defender® keep you dry by making water bead up and run off the fabric,” said Tony Ambroza, senior vice president of marketing at Carhartt. “This fall’s national campaign features real search and rescue crews from Creede, Colorado taking on rain, sleet and snow in a typical day’s work.”
Carhartt’s durable water repellent Rain Defender® gear includes Quick Duck® jackets, vests and bibs, Carhartt’s Shoreline and Force Equator outerwear, bibs and pants and Carhartt’s Rain Defender® equipped sweatshirts – zip-front, hoodie, mock or crewneck styles. Carhartt also offers tool bags and a selection of other gear also equipped to protect against the rain as well.
To view the multimedia release go to:
http://www.multivu.com/players/English/7419252-carhartt-rain-defender/
Pixee Fox, who has undergone many plastic surgeries from eye color implant to breast implant, butt lifting, and 6 ribs removal, travelled to Istanbul last week to be one step closer to her dream of becoming a cartoon character. Pixee shared the results of her Spider Web non surgical Face Lifting procedure, which was developed by Aesthetic Surgeon Bülent Cihantimur M.D.
Dr. Bülent Cihantimur, who listened to and examined Pixee Fox at his Istabul Byomed clinic prior to application, said: “Pixee was in need of a solution for her round face. She said she did not like her U shaped face and was looking for a V shaped contour line. Upon a friend’s recommendation, she went on my website and researched about Spider Web Face Lifting. After making contact, she came to Istanbul to undergo the Spider Web Face Lifting.”
Cihantimur contıunes: “The Spider Web Technique is a non-surgical procedure that shrinks, rejuvenates, and forms the face. In this technique I developed, fine needles are used to net medical threads that can dissolve just like a spider’s web under the skin. The body reacts to these threads and nets its own biological net around them. It boosts collagen production and increases lowered elastin.”
FTC announced last week that despite Myspace’s telling users that it will not share personally identifiable data with others; it gave advertisers “Friend ID” numbers of users. This enabled advertisers to search the users’ publicly available personal data such as full names and could even lead to discovery of their web activity. The terms of the settlement specified that Myspace is not going to misrepresent its privacy policies while implementing a comprehensive privacy program. In addition, the two parties agreed to a regular independent privacy audits every other year for 2 decades.
To promote the science behind obesity prevention and treatment, The Obesity Society (TOS) and the American Society for Metabolic and Bariatric Surgery (ASMBS) are combining resources to host the world’s pre-eminent meeting on obesity, ObesityWeek(SM) 2013, Nov. 11-16, at the Georgia World Congress Center in Atlanta, Georgia. For the first time, both organizations will co-locate their respective annual meetings under one roof for the most comprehensive agenda in obesity research, treatment and prevention.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55494-tos-and-asmbs-host-obesity-week-2013
On location in beautiful Maryland, TruGreen and Jason Cameron, licensed contractor and TV host, helped make a crisp, fall day feel more like a spring renewal for one lucky homeowner. After a multi-week transformational process, reveal day arrived for Lisa Noble, grand prize winner of the TruGreen Backyard Makeover Sweepstakes.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7373651-trugreen-reveals-sweepstakes-winner-s-backyard-makeover-jason-cameron/
It’s no secret that for many of us, Monday is one of the least liked days of the week. But one that’s why Howard Johnson Hotels are helping get your week off to a great start by giving travelers the chance to save big on their next hotel stay, just by booking on a Monday!
The countdown to the Sochi 2014 Olympic Winter Games is on, and Pop-Tarts® has partnered with U.S. Olympic hopefuls and freestyle skiers Torin Yater-Wallace and Maggie Voisin to put a Crazy Good™ spin on the competition. Eighteen-year-old Torin was nominated to the U.S. Men’s Freeskiing Team this week, and is a rising star heading into the Sochi Games. Maggie was also nominated this week to the U.S. Women’s Freeskiing Team – making her the youngest U.S. Winter Olympic hopeful at 15 years old since 1972. With the help of Pop-Tarts, they’re giving teens an exclusive look inside their Crazy Good Winter adventures.
To view Multimedia News Release, go to http://www.multivu.com/mnr/65330-kellogg-pop-tarts-skiiers-torin-yater-wallace-maggie-voisin-sochi-olympics
The transition to a “Green Economy” has been a main priority of Kazakhstan the past several years. In 2012, our capital Astana, won its bid to host EXPO2017 with ‘Future Energy’ as the theme. This subsequently led to the adoption of “green” development.
From 18 to 22 January 2014, Kazakhstan participated in Abu Dhabi Sustainability Week in the capital of the UAE. According to Talgat Yermegiyayev, the Chairman of the Astana EXPO-2017’s National Company JSC, the summit provides the ideal platform for cooperation with key partners in future energy sector projects.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/64185-EXPO-2017-future-energy-world-summit
Researchers presenting at ASTRO 2015, the premier radiation oncology scientific event in the world, unveiled new data this week that could fundamentally change the way that early stage breast cancer is treated.
Results from a landmark prospective, randomized, multicenter phase III study conducted in Europe demonstrated that APBI brachytherapy leads to equivalent overall survival and local cancer control rates as compared to WBI after breast conserving surgery for selected patients with early stage breast cancers. These data were presented during the ASTRO official press conference and published in The Lancet, a leading high-impact global peer-reviewed medical journal.
“We have been confidently offering APBI brachytherapy to selected women for years based on numerous phase II, single site and large registry studies that have confirmed the clinical utility of site-specific radiation delivered in a condensed timeframe,” said Frank A. Vicini, M.D., radiation oncologist, 21st Century Oncology, Royal Oak, Mich. and contributing author to the 2009 and 2013 ASTRO and ABS APBI guidelines. “The results from this landmark, multicenter, prospective randomized clinical study are the first to offer the critical level one evidence necessary to drive the fundamental changes in breast conserving cancer treatment that patients and healthcare professionals have been demanding for years.”
To view the multimedia release go to:
http://www.multivu.com/players/uk/7661231-new-apbi-brachytherapy-data-at-astro-2015/
Today in Pompano Beach, Fla., The Goodyear Tire & Rubber Company set the Guinness World Record® for constructing the World’s Largest Game of Cornhole to kickoff a week of celebration leading up to the 80th Annual Goodyear Cotton Bowl Classic on December 31 in Arlington, Texas.
Measuring an astounding 64 feet by 32 feet, the super-sized version of the traditional tailgate game, cornhole, was paired up with another larger-than-life college football tradition—the Goodyear Blimp. As their school mascots cheered from the ground, cheerleaders from Michigan State University and the University of Alabama flew more than 200 feet above the massive cornhole game board to toss beanbags out of Goodyear’s newest blimp, Wingfoot One. The students competed for bragging rights in the larger-than-life game of cornhole as their teams prepare to face off in the College Football Playoff Semifinal at the Goodyear Cotton Bowl Classic on New Year’s Eve. The epic game ended in a 1-1 tie.
To view the multimedia release go to:
http://www.multivu.com/players/English/7404459-goodyear-world-s-largest-cornhole-board/
Food Lion today pledged to donate 500 million meals to families in need by the end of 2020 through its new community relations platform, Food Lion Feeds, which will focus on hunger relief. To mark the launch of Food Lion Feeds and kick off its new commitment, the grocer will donate 1 million meals in five days between June 9 and June 13 as part of a Week of Giving.
To view the Multimedia News Release, go to http://www.multivu.com/mnr/7238651-food-lion-feeds-pledges-hunger-relief-500-million-families-through-2020
National Tire Safety Week is an industry-wide initiative that educates drivers about the importance of proper tire care. Summer is the season for road trips, so now is a good time to brush up on your tire maintenance knowledge. Remember though, tire safety is critical all year round.
To view the Multimedia News Release, go to: http://www.multivu.com/mnr/7127551-michelin-tire-rack-street-survival-announces-national-program-schedule
