Today, Absolut Vodka® celebrates its latest global campaign – Create a Better Tomorrow, Tonight – with the launch of The Open Mic Project. This collaborative initiative, designed in partnership with singer songwriter and actress Rita Ora, provides a platform for amplifying, and uniting, voices across the nation to refresh the talk. As a brand known for collaborating with creative forces big and small – from artists to musicians to mixologists – The Open Mic Project aligns to Absolut’s larger mission of using creativity as a force for positive change and inspiring action.
For nearly 40 years, Absolut has used nightlife, quality cocktails and creative collaborations to break down traditional barriers and forge unique connections. Now, with The Open Mic Project, Absolut is fusing these platforms together to spark a much-needed change in today’s conversation, by giving all people – regardless of background, belief or border – a voice.
To view the multimedia release go to:
https://www.multivu.com/players/English/8197551-absolut-vodka-launches-the-open-mic-project/
Chase Card Services, a division of JPMorgan Chase & Co. [NYSE: JPM], today announced the launch of the new Chase Ultimate RewardsSM website developed to meet the changing needs of Chase cardholders and deliver a more personalized experience. According to a recent survey Chase conducted in partnership with Mercator Advisory Group, 35 percent of consumers surveyed ranked an attractive rewards program ahead of other factors like interest rates and credit line when selecting which credit card to use most. Additionally, the survey found that 55 percent of consumers surveyed said that, as a rule, they try to use a credit card with rewards that are relevant to them.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7328251-chase-launches-new-website-offering-enhanced-personalized-rewards/
Big brands break new commercials at DAYTONA 500®, and NASCAR is no exception. NASCAR will reveal a brand new creative vision – a campaign featuring more than two dozen drivers, with nine original spots in both English and Spanish. The drama-filled campaign will premiere during NASCAR’s crown-jewel event, the Daytona 500. The race will broadcast live on FOX and FOX Deportes on Feb. 24 beginning at 1 pm ET.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60423-nascar-launches-new-brand-creative-vision
To announce the first-ever RC 350 sport coupe and RC F performance coupe, Lexus today launches a comprehensive marketing campaign that showcases the vehicles across a variety of media platforms. The RC/RC F marketing campaign mirrors the story of the coupe itself—which was built from a blank canvas, unconstrained by existing designs and convention—and is centered on the theme of shattering limits.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7341251-lexus-rc-350-sport-coupe-rc-f-performance-coupe/
In the age of smartphones, smart pads, and big data, John Sculley is the quintessential smart entrepreneur. John Sculley is one of America's best-known business leaders, with one foot in the storied history of Apple technology and the other planted firmly in 21st century innovations that change the way the world does business. Few entrepreneurs have been as successful across so many fields as Sculley. John Sculley, current investor and builder of dozens of businesses in the U.S. and abroad, today introduced a new book and multimedia business learning series.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7334351-john-sculley-new-book-multimedia-business-series-build-billion-dollar-businsses/
Today, premium men-s undergarment brand Tommy John launches the lightest men-s underwear ever created, aptly called Air. On the heels of their recently launched viral film campaign “The Big Adjustment”, Tommy John is debuting this collection of underwear and undershirts made from some of the most advanced fabric technology in the world.
After almost two years of product development, which included Founder and CEO Tom Patterson personally wear-testing, washing, drying, weighing and re-weighing the newest product line, Air is now available to the public. As part of the Light category of solution-based products, Air weighs-in at an average of two ounces. The ultra-lightweight and anti-microbial mesh fabric provides wearers maximum ventilation with unmatched durability and superior quick drying features.
“Air isn't only our greatest product achievement to date, but what we believe to be one of the greatest achievement ever for men's undergarments. We were able to create a product at less than half the weight of our competitors with Air,” says Tom Patterson, Founder & CEO of Tommy John. “We have never been so excited for a new collection.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Casablanca Fan Company, manufacturer of the world’s finest ceiling fans, announced today the unveiling of their Custom Casablanca online consumer fan builder. This one-of-a-kind fan builder visually renders the consumer’s fan according to their unique specifications, and guides them through the process step-by-step to either purchase the fan or email the specifications to their local dealer.
To view Multimedia News Release, go to http://www.multivu.com/mnr/62108-casablanca-fan-company-launches-the-custom-casablanca-ceiling-fan-builder
[ yellow tail ], the #1 imported wine brand in the U.S., launches the “12 Days of Giveaways” program with Ali Fedotowsky, former star of ABC’s The Bachelorette, to bring more fun into the hectic holiday season. By offering chances to win exciting prizes and free taxi rides in select cities on the busiest party night of the season, [ yellow tail ] is turning everyday occasions into something memorable.
To kick-off the program, [ yellow tail ] and Ali Fedotowsky rode the streets of New York City in a taxi, surprising people with the opportunity to participate in a holiday trivia quiz. One lucky winner was rewarded with a trip of a lifetime for two to Australia.
“I adore the holiday season, but I also know how tough it can get juggling travel, weather and end of year craziness. That’s why I was thrilled to be able to team up with [yellow tail] to add some fun and laughter to a cold New York day,” says Ali Fedotowsky.
To view the multimedia release go to:
http://www.multivu.com/players/English/7696751-yellow-tail-12-days-of-giveaways/
Everywhere Bacardi Limited does business, sustainability is something that’s not just encouraged - it's expected. Today, on the 152nd anniversary of its founding, family-owned Bacardi rolls out an ambitious sustainability campaign globally. Good Spirited: Building a Sustainable Future launches across the more than 150 markets where Bacardi sells its brands, including more than 75 offices and 27 manufacturing and bottling facilities, touching each employee.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60948-bacardi-limited-good-spirited-sustainability-green-enviro-csr
UBS launched its first global brand campaign since 2009 today, reflecting the firm’s strategic transformation and future direction. Featuring a distinctive brand film as well as advertising with images by Annie Leibovitz, the campaign also refreshes the strong UBS brand with a contemporary look and feel. The external launch follows a three-month internal campaign that inspired unprecedented rates of employee engagement.
“The brand campaign is an expression of the successful strategic transformation UBS has undergone over the past four years,” said Sergio P. Ermotti, Group Chief Executive Officer. “Reflecting the strategic transformation through our branding gives us additional momentum.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7612551-ubs-launches-global-brand-campaign/
As the holiday season approaches and people begin planning their decorations, Cyberonics, Inc. is urging them to maintain the momentum of Epilepsy Awareness Month in November by incorporating purple lights into their holiday décor.
To view the Multimedia News Release, go to: http://www.multivu.com/players/English/7378051-cyberonics-launches-mylifeisbright-campaign-healthyandbright-promotion-epilepsy-awareness-month-shine-purple-lights/
Hospital-acquired infections can be deadly – and many times preventable. Nearly every major public health organization agrees that ineffective “hand-hygiene” (hand washing or using disinfecting sprays, wipes or gels) is one of the most significant contributors to the problem. Further compounding the problem is the fact that compliance rates among caregivers are difficult to track and often found to be low.
Hill-Rom has developed a new system to help hospitals monitor hand-hygiene rates: the Hill-Rom® Hand Hygiene Compliance Solution. The new offering, which is now available to hospitals nationwide, provides real-time monitoring and staff reminders, simplifies reporting, and can use the same hardware and devices as other Hill-Rom real-time locating solutions.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61990-hill-rom-launches-new-hospital-hand-hygiene-monitoring-solution
