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In a football pitch on June 20th, social media stars Iza and Elle from Sweden set a new world record on having the largest number of girls dancing in one Musical.ly video with a little help from their friends. Co-hosting the event was IFK Stocksund, the local football club where Iza and Elle are playing. To achieve this, they had gathered their friends from the football team as well as fans from their social media platforms.
To view the multimedia release go to:
https://www.multivu.com/players/uk/8124351-stars-iza-elle-world-record-musically/
The speed at which information is exchanged has changed the way companies need to plan for, react to and manage a corporate crisis. In this crisis management series, you'll find step-by-step discourse, tips and real world examples on how to do just that. Know the difference between being well-known and well-respected because, even in the wake of a crisis, your reputation is all about trust.
To view Multimedia News Release, go to http://www.multivu.com/players/English/55912-mediavantage
Oakley today launches a pan-European integrated brand campaign featuring motorsport icons Fernando Alonso, Valentino Rossi and Sebastien Loeb.
The “Change Perspective” campaign rolls out across brand, media and retail channels in the UK, Spain, France, Germany and Italy, and builds on the “Beyond Reason” campaign concept launched with great success prior to the London 2012 Olympic Games.
Oakley continue to explore the “Beyond Reason” mindset of their elite athletes and are now inviting consumers to share their unique vision and approach, with the central premise “In order to change the game, you need to look at the world differently”.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60635-oakley-european-campaign-change-perspective
The North American International Auto Show (NAIAS) today revealed new programs and major improvements that will make the entire show experience more convenient, and more productive for both media and auto manufacturers.
To assist journalists covering the show, the Michelin Media Center will move from the third level of Cobo Center to Michigan Hall (river level). And, to ease travel to Detroit for both media and manufacturer personnel, Delta Air Lines is offering a discount airfare program, along with travel assistance from Passageways Travel.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59256-north-american-international-auto-show-naias-new-programs-improvements
PR Newswire, the leading global provider of innovative marketing and communications solutions, today unveiled Agility, the first fully integrated communications and workflow platform to combine powerful media monitoring, media targeting and real-time engagement tools with industry-leading content distribution capabilities—all from a single dashboard.
Agility, which currently has more than 300 active early adopters, allows marketing and communications professionals to free themselves from the disparate platforms they currently use, and now seamlessly target, engage with and monitor traditional media and social influencers through one integrated dashboard with a single login. Agility helps these professionals glean actionable insights into who is saying what about their brand, how influential these people are, where these conversations are happening and to engage these influencers in real-time.
To view Multimedia News Release, go to http://www.multivu.com/players/English/56537-prnewswire-agility/
Inspired by technology? Tapped into music? Moved by film? Esurance, the direct-to-consumer personal car insurance company, is holding a “Dream Gig” contest to find the perfect candidate to help cover the action at this year’s South by Southwest® (SXSW) Music, Film, and Interactive Conference in Austin, Texas.
To view Multimedia News Release, go to http://www.multivu.com/mnr/59889-esurance-sxsw-dream-gig-contest-attend-sxsw-2013-as-official-correspondent
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To celebrate the launch of LG Optimus G Pro smartphone, LG Electronics and indie rock heavyweights Atlas Genius shared an intimate evening with music and tech tastemakers.
Winners of the “Share the Genius Sweepstakes” social media contest joined fans, notable media influencers and smartphone enthusiasts at the Metropolitan Pavilion in Chelsea to enjoy a private performance by Atlas Genius. Concertgoers were offered the chance to be among the first to experience LG Optimus G Pro, the powerful, new smartphone available exclusively through AT&T*, and test out its crisp, bright 1080p Full HD IPS display as well as its immersive on-device sharing capabilities.
To view Multimedia News Release, go to http://www.multivu.com/mnr/61391-lg-electronics-lg-optimus-g-pro-att-smartphone-atlas-genius-concert
The latest phase of Tourism Australia’s global marketing campaign, There’s nothing like Australia, has been launched today in China – Australia’s fastest growing and most valuable overseas tourism market.
In addition to a new broadcast ad and print executions the campaign boasts a strong digital and social media focus, and will leverage the advocacy of Tourism Australia’s three million Facebook fans. Other elements include a new, interactive tablet app and hub on www.australia.com, to take customers further into the stories played out in the ad and provide more information on the locations.
To view Multimedia News Release, go to http://www.multivu.com/mnr/56340-tourism-australia-global-marketing-campaign-there-s-nothing-like-australia
