At a time when cotton’s market share is threatened by synthetics, Cotton Incorporated responds with authenticity. The latest offerings in the 26-year run of the highly-regarded The Fabric Of Our Lives™ campaign from the not-for-profit research and promotion company focus on individual consumers and their personal stories of why cotton apparel items are their favorites.
Introducing the tagline, “Cotton. It’s Your Favorite for a Reason(SM),” the first commercial will launch on April 20 with thirty- and fifteen-second spots; additional commercials will be rolled out over the course of the year. The campaign also includes: a digital video series of consumer stories, some expanding on the stories told in the commercials; a unique, cotton-focused collaboration with online retailer Rue La La and a trade print advertisement.
To view the Multimedia News Release, go to http://www.multivu.com/players/English/7490551-new-cotton-incorporated-campaign/
Legends of Amun Ra
is a bold new science fiction/fantasy series of the year. A unique
blend of history, mythology, fantasy, and science fiction wrapped in a
heart-pounding adventure mystery, you will uncover the magic,
mythology, and wonders of the ancient Egyptian gods and goddesses. You
will cross boundaries that will lead you into another dimension. A
dimension of magic, rooted in genuine the mythology of ancient Egyptian
religion. Legends of Amun Ra explores the transformative processes of
the soul, and is truly unlike anything you have ever read. Come and Experience One of the Year's Best New Tales of Magic...
XCMG, the world’s fifth largest construction equipment company, unveils the XE15R hydraulic intelligent excavator, its first fully remote-controlled excavator, signaling a new phase in XCMG’s intelligentization of its excavator series.
Without a cab, XE15R is the company’s smallest excavator at 1.35m in height and 1.08m in width. Nicknamed “Little Swan”, the machine is agile and flexible in challenging working conditions.
The newly developed XE15R features a wireless control function with a 100-meter range, and integrates mechanic, electronic and hydraulic control technology with a CAN bus interface design. Unmanned driving reduces labor intensity, particularly useful in severe operating environments, such as toxic conditions or extreme temperatures.
As an intelligent excavator, XE15R also features a self-learning function. It can save operating maneuvers and then replay them automatically on request, a breakthrough that further ensures security, agility and reliability in operation.
“Intelligentization is an inevitable choice as XCMG follows the path of new industrialization, and XE15R shows that we do what we say. Its design embodies our pursuit of efficiency and user friendliness.” said Wang Min, president of XCMG. The launching of XE15R expands XCMG’s product line, and improves its customers’ construction quality, providing them with a more human-friendly working environment and better project solutions.
To view the multimedia release please visit
http://www.multivu.com/players/English/7605551-xcmg-xe15r-remote-controlled-excavator/
Today, Esurance debuted a new television commercial and social media campaign featuring Buster Posey, three-time World Series champion, four-time All-Star catcher, and Esurance brand ambassador. Posey takes the commercial into his own hands and steps in to give motivational pep talks in the social video series. Watch the first videos here: https://www.youtube.com/user/Esurance.
In the commercial “Buster’s in Control,” Posey takes control of the scene to make it just the way he wants it, creatively illustrating how consumers can get insurance that’s right for them and feel confident they’re making the right call with Esurance.
To view the multimedia release go to:
https://www.multivu.com/players/English/8062051-esurance-buster-posey-mlb-auto-insurance/
Esurance caused a bit of a scene. The home and auto insurer staged a fender bender to encourage safe driving, an important message to address the recent series of car accidents caused by people playing mobile games while driving.
The scene on Chicago’s popular Magnificent Mile featured a car’s run-in with a hot dog cart, all caused by a fictional distracted driver and Esurance mobile game-inspired creature that causes fender benders, the Fenderbendix. As visitors walked past the jarring scene, they discovered that nobody was hurt. And they learned an important message about safe driving, smart people #DontCatchAndDrive.
“We’re always looking for unexpected, relatable ways to connect with people. Staging this scene allowed us to capture people’s attention and send an important message about safe driving,” said Alan Gellman, chief marketing officer at Esurance. “We understand the appeal of exciting modern technology like augmented reality gaming, but we want people to be smart about how they use it.”
To view the multimedia release go to:
http://www.multivu.com/players/English/7910451-esurance-don%E2%80%99t-catch-and-drive/
El mundialmente reconocido experto en supervivencia Bear Grylls regresa a la pantalla de Discovery en Español con ESCAPE DEL INFIERNO CON BEAR GRYLLS. La nueva serie de seis episodios, que estrena el 6 de marzo y se transmitirá todos los jueves a las 9PM E/P, formará parte de “Jueves de aventura”, el nuevo bloque de programación del canal, que presenta series llenas de adrenalina y personajes que se enfrentan a desafíos y situaciones extremas.
Para ver el Multimedia News Release, vaya a http://www.multivu.com/mnr/65826-discovery-en-espanol-escape-del-infierno-con-bear-grylls
Epson America, Inc. today expanded its portfolio of business-class products offered through the ImageWaySM Partner Program with high performance, professional quality printing solutions for small- to medium-sized businesses that increase productivity and offer a low total cost of ownership. Epson’s WorkForce® Pro C Series single function and multifunction Workgroup Color Printers deliver up to 50 percent lower printing costs when compared to color laser printers1, increased reliability with a best-in-class three-year warranty, professional quality prints, and robust duty cycles for durability.
To view Multimedia News Release, go to http://www.multivu.com/mnr/54489-epson-imageway-partner-program-workgroup-single-and-multifunction-printers
The European Parkinson’s Disease Association (EPDA) has launched the third and final booklet in its Life with Parkinson’s series. This latest edition concludes a four-year awareness campaign, which aims to highlight the lack of understanding and knowledge concerning Parkinson’s that exists throughout Europe today. The booklet’s launch, in Amsterdam, the Netherlands, was one of the many activities in a weekend dedicated to celebrating the organisation’s 20th anniversary year and its commitment to improving the lives of people with Parkinson’s (PwPs).
To view Multimedia News Release, go to http://www.multivu.com/mnr/56619-epda-launches-life-with-parkinsons-booklet
Zara and Nick are soul mates, meant to be together forever. But that's not quite how things have worked out. For starters, well, Nick is dead. The thrilling new book in the Need series by Carrie Jones.
Zara and Nick are soul mates, meant to be together forever. But that's not quite how things have worked out. For starters, well, Nick is dead. The thrilling new book in the Need series by Carrie Jones.
The 2012 Atlantic hurricane season is in effect through Nov. 30, making it important for families to have an emergency preparedness plan and kit. Two-way radios from Motorola Solutions, Inc. (NYSE:MSI) are a must-have communication tool for use in severe weather situations and emergencies such as hurricanes, floods, tornadoes, wildfires, winter storms, emergency evacuations and Amber alerts by combining NOAA weather channels and alerts with powerful two-way communications and durable, weatherproof housing. The latest MT350R series of consumer Talkabout® two-way radios feature convenient emergency preparedness features and a weatherproof design.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58200-motorola-solutions-weatherproof-two-way-radios-noaa-weather-alerts
February 24 -- There are more than one billion cars on the road worldwide today, and only one tenth of one percent of them have a plug. OPEC contends that even in the year 2040, EVs will make up just one percent. But don't be so sure. By 2020, some electric cars and SUVs will be faster, safer, cheaper, and more convenient than their gasoline counterparts. What if people just stop buying oil? In the first episode of our animated series, Sooner Than You Think, Bloomberg's Tom Randall does the math on when oil markets might be headed for the big crash.
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