Save the Children and The Advertising Council announced today the launch of a national multimedia public service advertising (PSA) campaign designed to raise awareness of the preventable and treatable causes of childhood death in the developing world. The new campaign shows Americans that they can have a significant impact on saving and improving the lives of at-risk children and newborns by supporting the deployment of local health workers.
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Launching today, Save the Children and Ad Council’s Every Beat Matters™ campaign draws on the power of music inspired by children’s heartbeats to give Americans new ways to help millions more children survive.
Multimedia public service ads featuring the creation of OneRepublic’s new single “Feel Again” debut today and will be distributed to more than 33,000 media outlets nationwide. The ads—created pro bono by ad agency BBDO New York and filmed by Academy Award-nominated directors Sean and Andrea Fine—show how children’s heartbeats collected in remote villages of Malawi and Guatemala inspired a hit song that can help bring hope to children around the world.
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The Ad Council is joining the U.S. Department of Agriculture’s Food Safety and Inspection Service, in partnership with the U.S. Food and Drug Administration (FDA) and the Centers for Disease Control and Prevention (CDC), to debut their first joint national multimedia public service campaign to help families prevent food poisoning in the home.
The Food Safe Families campaign was announced this morning by USDA Secretary Tom Vilsack and HHS Secretary Kathleen Sebelius in time for the July 4th holiday and the start of summer when foodborne illnesses tend to increase—a time when many families celebrate with food. It’s also a time when foodborne illnesses tend to increase with more outdoor meals, and other factors that increase the risk for disease-causing bacteria in food.
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“Explore Your Treatment Options,” a new multimedia ad campaign announced today by the U.S. Department of Health and Human Services’ Agency for Healthcare Research and Quality (AHRQ) and the Ad Council, encourages patients to become more informed about their options before choosing a treatment for a health condition or illness.
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A la Agencia Federal de Administración de Emergencias (FEMA) del Departamento de Seguridad Interna y The Ad Council se unieron hoy el Alcalde de Los Ángeles, Antonio Villaraigosa, para lanzar una nueva serie de publicidades de servicios públicos (PSA), en español, que alientan a los estadounidenses a prepararse para las emergencias. Las PSA se lanzaron como parte del Mes Nacional de Preparación y llevan a los televidentes a Listo.gov, la extensión en español de Ready.gov. Según una reciente encuesta del Ad Council, casi seis de cada diez hispano-estadounidenses no han tomado acciones para prepararse para una emergencia.
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Health and Human Services Secretary Kathleen Sebelius announced today that the Department of Health & Human Services is joining the Ad Council and Sesame Workshop, the non-profit educational organization behind Sesame Street, to launch a national public service advertisement (PSA) designed to encourage American families and children to take steps to protect themselves from the flu this season. Sesame Workshop produced the television PSA, which features Secretary Sebelius and Sesame Street’s Elmo explaining the importance of healthy habits such as sneezing into the bend of your arm and staying home when you’re sick.
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El Servicio de Investigaciones Económicas del Departamento de Agricultura de los Estados Unidos (U.S. Department of Agriculture; USDA) informó esta semana que más de 50 millones de estadounidenses, incluidos 17 millones de niños, viven con hambre. El informe de 2009 sobre Household Food Insecurity in the United States (Inseguridad Alimenticia Familiar en los Estados Unidos) muestra cómo está afectando a nuestro país el problema del hambre. Con el objeto de crear conciencia nacional entre los adultos sobre el creciente problema del hambre, Feeding America y el Ad Council anunciaron hoy el lanzamiento de una nueva serie de anuncios de servicio público (PSA, según su sigla en inglés) con Matt Damon, Ben Affleck y otros actores, destinados a motivar a los estadounidenses a involucrarse en la lucha contra el hambre.
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The Advertising Council joined today with Lumina Foundation and the American Council on Education (ACE) to launch a new series of public service advertisements (PSAs) on behalf of their national KnowHow2GO campaign designed to encourage low-income and first-generation students to take the steps necessary to prepare for college.
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In the aftermath of the earthquake in Haiti, President Obama asked former Presidents Bill Clinton and George W. Bush to help raise funds for the immediate relief and long-term recovery efforts in Haiti. In a television PSA released by the Ad Council today, the two Presidents encourage all Americans to donate to the Clinton Bush Haiti Fund (CBHF), which will help those who are most in need of food, water, shelter, medical care and support.
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In response to the destruction and devastation caused by the earthquake in Haiti, The Advertising Council and the American Red Cross today launched a national television public service advertisement (PSA) featuring Morgan Freeman, Jake Gyllenhaal, Tim McGraw, Julia Roberts, Meryl Streep and Reese Witherspoon.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/42040/
The Substance Abuse and Mental Health Services Administration (SAMHSA), working in collaboration with the Ad Council and the Inspire USA Foundation, announced today the launch of a national public service announcement campaign designed to reduce the incidence of suicide and suicide attempts among teens in the United States.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/adcouncil/43256/
In an effort to educate teens about how to be smart about what they post and share online, the Ad Council announced the creation of a new collaborative initiative, the Internet Safety Coalition, developed to provide research-based messages to teens and their parents.
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