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Over the last decade the world has experienced a fitness boom. Where personal trainers were once an A-list exclusive, they are now in great demand by the new breed of fitness fanatics. Reaping the benefits of a personal trainer may be a great way to boost your self-confidence and change the way you look; but what about the way it feels becoming a personal trainer? To view Multimedia News Release, go to http://www.multivu.com/mnr/62429-the-training-room-become-a-trainer-of-the-future

What could an 87-year-young great-grandmother, a deaf dance instructor, and the Smirnoff ICE™ brand have in common? They are determined to showcase how the world can become more inclusive through the platforms of dance and music with the launch of its Smirnoff ICE Electric Flavors line and the ‘Keep It Moving’ campaign. Stemming from festival insights that adult music fans often have to choose between the dance floor and a beverage, Smirnoff ICE introduces its new line of flavored malt beverages (FMB) Smirnoff ICE Electric Flavors meant for fun, high-energy occasions. This new beverage option is non-carbonated so it will not weigh consumers down and packaged in a re-sealable plastic bottle so that consumers won’t have to make the choice between flavor and fun. To launch the product, Smirnoff ICE has created the Keep it Moving campaign that shines a light on two inspirational movers: 87-year-old Instagram sensation and festival lover, Baddie Winkle (@baddiewinkle), and London-based deaf dance instructor, Chris Fonseca. To view the multimedia release go to: http://www.multivu.com/players/English/7811151-smirnoff-ice-keep-it-moving-campaign/