The Pop-Tarts® brand believes in sprinkling, frosting and filling the lives of families with everyday fun, and this summer Kellogg brings this mission to the hub of American fun with the opening of Pop-Tarts World™ in New York City. Pop-Tarts®’ first retail store and café offers an exciting peek behind the foil and an experience that truly shows off the spirit of all-American fun that has been associated with Pop-Tarts® since its introduction 46 years ago.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/poptarts/45198/
Are you ready to rock? It’s show time as Hasbro Inc.’s (NASDAQ: HAS) iconic PLAYSKOOL brand introduces the LET’S ROCK! ELMO interactive plush, the most innovative Elmo toy yet. Joined by music industry veteran and Grammy Award-winning producer Randy Jackson, LET’S ROCK! ELMO made his official debut at a private event yesterday at the Empire Hotel in New York, NY. Known for his ability to guide the next generation of music superstars into the spotlight, Jackson was on hand to offer advice as LET’S ROCK! ELMO takes the stage at retail this fall. The truly interactive LET’S ROCK! ELMO plush character sings, plays instruments, and invites little musicians to rock out with him!
To view Multimedia News Release, go to http://www.multivu.com/mnr/52202-randy-jackson-joins-hasbro-playskool-for-let-s-rock-elmo-launch
When Hurricane Sandy ravaged the East Coast last October, it not only left thousands of miles of devastation, but it also uprooted the lives of all in its path – including millions of pets.
PetSmart Charities’ Emergency Relief team sprang into action to help more than 60,000 displaced pets in New York, New Jersey, Connecticut, West Virginia and Maryland. Sherrie Buzby, a photojournalist for PetSmart Charities and New Jersey native, captured this unique relief effort in photos.
To view Multimedia News Release, go to http://www.multivu.com/mnr/63818-petsmart-charities-historic-pet-relief-effort-hurricane-sandy-anniversary
This November 11th at 8 p.m. ET, PBS will bring the nation together in tribute to the service and sacrifice of our over 22 million American veterans with the inaugural broadcast of the NATIONAL SALUTE TO VETERANS. Hosted by acclaimed actors Joe Mantegna (“Criminal Minds”) and Gary Sinise (“CSI: New York”), the national television event celebrates all our American heroes who have served throughout our country’s history.
To view Multimedia News Release, go to http://www.multivu.com/mnr/58340-national-veteran-s-day-concert
Yesterday Paula Patton, actress and star of Mission Impossible: Ghost Protocol, served up first sips of new Pepsi NEXT, fueling the “Drink it to Believe it” momentum on the West Coast following actress Eva Longoria’s New York appearance on Friday, April 6.
Lucky cola lovers at The Grove in Los Angeles received their first taste of Pepsi NEXT straight from Patton who was on-hand to distribute the first cola to deliver real cola taste with 60% less sugar than Pepsi-Cola.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55588-pepsi-next
Leading Scotch Whisky brand LABEL 5 reveals an exclusive partnership with bartenders around the world who have created innovative and tasty cocktails with LABEL 5 Classic Black. In addition to this digital campaign called “WHISKY CONFIDENTIAL”, LABEL 5 announces being partner of the IBA’s World Cocktail Championships for 2015.
With its videos, LABEL 5 invites its consumers to enter into private and trendy bars to get exclusive cocktail recipes imagined by the bartenders.
Reflecting the latest whisky-based cocktails trends in Shanghai, New York and London, LABEL 5 stays true to its international and contemporary positioning while offering a new experience that enhances the smoothness and balanced character of its core reference LABEL 5 Classic Black.
To view the multimedia release go to:
http://www.multivu.com/players/English/7655951-label5-whisky-confidential-campaign/
Otis Elevator Company, the United Technologies Corp. (NYSE:UTX) unit which powered cities skyward and moves passengers up and down structures as diverse as the Eiffel Tower, the Empire State Building and the Kremlin, celebrates its 160th anniversary with the promise to harness the power of the sun.
Founder Elisha Otis sold his first elevator in 1853, after developing the safety brake designed so that, “if the rope breaks the platform cannot fall.” Over the past 100 years, Otis, a $12 billion unit of UTC, has provided elevators to eight of the ten World’s Tallest Buildings, including the Burj Khalifa in Dubai, and the Shanghai World Financial Center in China, as well as the iconic Empire State Building in New York City.
To view Multimedia News Release, go to http://www.multivu.com/mnr/60420-otis-elevator-company-marks-160-th-anniversary
Sephora, the leading specialty beauty retailer, and Firmenich, global leaders in fragrance and flavors, have created The Sensorium™ – a ground-breaking multi-sensory, interactive fragrance exhibition. The first time open to the public, The Sensorium™ is a dynamic experience that explores the emotion and instinct of scent through interactive experiences, compelling film, story-telling and three-dimensional art.
To view Multimedia News Release, go to http://www.multivu.com/mnr/52623-sephora-and-firmenich-partner-to-create-the-sensorium
This TV series has a charity angle, but the high entertainment value appeals to a wide audience. Lovers of music and celebrities will be drawn to the show as much as concerned activists. We’ve got rock stars and the United Nations together in a way that is turning heads.
Each episode features an influential musical icon of our times. We honor their life and their work, interviewing other musicians and celebs, and doing a brief retrospective on their career. The all star cast of musicians who come out to honor the featured artist will also join him on stage! These are musical performances that have never been heard or seen before, as supergroups are formed for One Night Only, jamming on the pivotal sounds of our times.
Connected to a United Nations effort, our featured guest will also get the chance to spotlight a charity that they believe in. The UN has made goals to improve our planet by 2015. Each episode and charity will represent one of these goals, like Education, Poverty and Women’s Rights
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