On Saturday, May 22, the Upper Deck Company sent a crew to the Los Angeles Memorial Coliseum to orchestrate three very important components at this year's NFL PLAYERS Rookie Premiere Photo Shoot. First, they had to photograph each of the top college draft picks sporting their collegiate jerseys for upcoming football products licensed by NFL PLAYERS and the Collegiate Licensing Company. Next, they had to collect thousands of hard-signed autographs from the 35 participating players to be used as insert cards in the Upper Deck sets. Lastly, they taped the players answering questions about their collegiate careers and then asked their opinions on where LeBron James – one of Upper Deck's exclusive spokesmen who's considered the most sought-after free agent in the world – might be playing basketball next season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/upperdeck/44542/
Today, GENYOUth announced the launch of Fuel Up to Play 60 en español, an evolution of its national flagship program. The program encourages Spanish-speaking communities nationwide to live healthier lifestyles through good nutrition and physical activity. Fuel Up to Play 60 launched a redesigned website (FuelUpToPlay60.com) that provides Spanish-language content and materials, extending the reach and access of the program to students, teachers and families across the country. Several organizations have supported the effort, including the PepsiCo Foundation, which has provided a previously announced grant of $550,000 to develop Spanish-language materials and resources. In addition the PepsiCo Foundation will provide another $100,000 for mini-grants for health and wellness activities and programming within Los Angeles Unified School District and Miami-Dade County Public Schools.
Fuel Up to Play 60, a program founded by the National Football League (NFL) and National Dairy Council (NDC), is designed to engage and empower youth to take action for their own health by implementing long-term, positive nutrition and physical activity changes for themselves, their schools and their communities. Studies show that physical fitness may benefit brain health and academic performance, suggesting active kids may do better. However, only 1 in 3 kids are active every day, potentially leaving many at a disadvantage inside and outside of the classroom.
To view the multimedia release go to:
http://www.multivu.com/players/English/7646551-fuel-up-to-play-60/
In a bold move, head & shoulders® announced today that they are taking out a $1 million dollar insurance policy on Pittsburgh Steelers safety Troy Polamalu’s trademark hair. As a second year spokesperson for the brand, head & shoulders recognizes the value of Troy’s extremely full and thick Samoan locks, so together with Watkins Syndicate at Lloyd’s of London, the world’s leading insurance agency, they’ve created the first ever insurance policy to protect his iconic mane for the entire NFL season.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/headandshoulders/45137/
Tommy John, the premium men's underwear company, today announced a product line with the NFL's Dallas Cowboys that will see Cowboys branding featured on Tommy John underwear.
As a part of the partnership, Tommy John launched Dallas Cowboys men's underwear that is being sold in the pro shops at AT&T Stadium, the home of the Dallas Cowboys, select Dallas Cowboys Pro Shops, Fans United stores, online at www.tommyjohn.com/cowboys, as well as shop.dallascowboys.com. Tommy John's Cool Cotton and Second Skin Trunks and Boxer Briefs will be emblazoned with the famous Cowboys Star allowing fans to show their support for their favorite team, while being supported by premium underwear. In addition, Tommy John will be exposed to millions of devoted Cowboys fans through Cowboys digital and radio platforms as part of the partnership.
To view the multimedia release go to:
http://www.multivu.com/players/English/7648931-tommy-john-the-big-adjustment/
Grammy Award-winning singer and songwriter Meghan Trainor takes the stage today at AT&T Stadium to kick off The Salvation Army's 128th annual Red Kettle Campaign. Her live nationally televised halftime performance during the Dallas Cowboys Thanksgiving Day game against the Washington Redskins will air on Fox.
“Watching football together is a huge tradition for my family, even more so on Thanksgiving, so it's surreal to be able to perform today,” said Trainor. “The fact that this is helping raise awareness for The Salvation Army's Red Kettle Campaign makes it even sweeter.”
To view the multimedia release go to:
https://www.multivu.com/players/English/8403453-salvation-army-red-kettle-fight-for-good-meghan-trainor-dallas-cowboys/
The George Peabody Elementary School community, along with Target® (NYSE:TGT), The Heart of America Foundation® and the NFL Players Association, will celebrate the school’s newly renovated library on Feb. 2 – just in time for Super Bowl XLV.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/target/48169/
Hear the latest fantasy football and NFL news on the Stinkball.com Video Podcast Episode 2. Stinkball.com is one of the newest fantasy football web sites on the market offering a unique challenge to sports enthusiasts and fantasy football diehards. Find out more about the quarterbacks, wide receivers and other players you are counting on this season.
Listen to the latest fantasy football and NFL news on the Stinkball.com Video Podcast. Stinkball.com is one of the newest fantasy football web sites on the market offering a unique challenge to sports enthusiasts and fantasy football diehards. Find out more about the quarterbacks, wide receivers and other players you are counting on this season.
The Sports Authority, in alliance with NFL Play 60, USA Football and NFL Super Bowl Champion Michael Strahan, held a press conference at a local Dallas Sports Authority store to promote ‘Pass the Good’, their effort to encourage kids to get active.
To view Multimedia News Release, go to http://multivu.prnewswire.com/mnr/sports-authority-big-game/48396/
Royal Caribbean International – the cruise line known for pushing the limits of what’s possible at sea with industry-leading ship design, amenities, programming and activities – has teamed up with athlete and adventurer Dhani Jones to create a game plan for active cruising onboard its newest ship, Quantum of the Seas, when she launches from the New York area in November 2014. As Quantum Experience Advisor for Sports and Fitness, Jones is the latest celebrity expert to suit up for the cruise line’s Quantum Experience Advisors program, whose roster also includes interior designer and HGTV-star Genevieve Gorder. Royal Caribbean is documenting the creative process with both Jones and Gorder and fans can tune in to RoyalCaribbean.com/QuantumoftheSeas to follow their progress.
To view Multimedia News Release, go to http://www.multivu.com/mnr/55596-royal-caribbean-international-dhani-jones-former-nfl-quantum-of-the-seas
